Mission 2.

Market Analysis

Geographical Area
India

Market
E-commerce

Analysis of E-commerce
Market Outlook
E-commerce has changed ways of doing business in India. With large population base,
Internet being made more accessible and Smartphone adaptation increasing consumer wealth,
E-commerce is booming in Indian markets.

Market Size
In 2022, the Indian E-commerce is predicted to increase by 21.5%, reaching US$74.8 billion.
By 2030, it is expected to reach US$ 350 billion.

Customer Analysis
The major contributors the E-commerce retail sector are B2C businesses like Consumer
Electronics, Apparels, Food and Grocery, Jewelry, Furniture and other the assorted services.
Even B2B business are realizing the value addition.

Customer Perceptions
As the smartphone adaptation and purchasing power is increasing, more of the customer base
are adopting the same.