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Chapter 1

Company Profile & Introduction

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Introduction:-

The Indian Paint Industry is today worth over INR 62,000 crores
(USD 8 billion), and is the fastest-growing major paint economy the
world over, with a consistent double-digit growth over the last 2
decades. It has over 3,000 paint manufacturers, with nearly all global
majors present in the country. It has a near-75% share of architectural
paints and a 25% share of industrial paints, with an equitable fast-
paced growth across all segments, from Architectural to Powder, from
Automotive to Coil, from High-Performance to General Industrial, from
Refinish to Wood, and from Packaging to Plastic

Share of Paint

Architectural Paints
Industrial Paints

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Besides the core Paint/Coatings segment, Paint India also represents

the interests of the Printing Inks, Construction Chemicals and
Adhesives-Sealants segments from a sourcing and manufacturing
viewpoint, since the raw materials, production equipment and supply
channels have a significant overlap, and none of these segments have
dedicated world-class events for themselves. Similarly, large and
important industry segments like Pigments, Resins, Plastic Master
batches and Composites also find valuable sourcing avenues at the
show, extending the benefits and customer engagement on offer.

Industry:-

The Big Four of the paints industry Asian Paints, Berger Paints,
Kansai Nerolac and Akzo Nobel India. Account for more than 65% of the
overall paints and coating market and 75% of the decorative paints
market. The industrial segment is more fragmented, with these four
companies accounting for 51% of the overall market.

Berger Paints:-

India’s second largest paint company in terms of market share

Berger Paints is setting up its biggest-ever greenfield venture at Sandila
Industrial Estate, near Luknow in the state of Uttar Pradesh with an

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investment of USD 93 million (INR 7 billion), which would be

operational during the first quarter of 2022.

Berger paints has recently expanded its installed capacity at Jejuri

plant at Pune in the state of Maharashtra. Earlier, the company had an
installed capacity of 9,000 tons per month of paints and 6,000 tons per
month of resins. Post capacity expansion, the company has added
39,600 tons per annum of paints and 27,000 tons per annum of resins
with an investment of USD 26 million (INR 2 billion).

Industry Profile:-

Industry Name Berger Paint India Limited

Type Public Ltd
Industry Paint Industry
Founded 17th December 1923
Headquarter Kolkata, West Bengal, India
Key People Abhijit Roy (M.D)
Profit Rs.177 crore (US $ 32.21 Million)
Employee 2300 Employee
Website Berger.com

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Company Profile & History:-

Company History:-

The name Berger or Lewis Berger is today synonymous with

colour worldwide. But actually the origin of the name dates back to
over two & a half centuries in England in 1760, when a young colour
chemist named Lewis Berger, started manufacturing in Europe,
'Prussian blue' using a secret process that every designer and
householder coveted. Mr. Berger perfected this process & art of the
blue colour, which was the colour of most military uniforms of that
time. Enriched by the imagination of Lewis Berger, the unending quest
for creation and innovation in the world of colour & paints still
continues.

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The history of Berger Paints India Limited as a company started in

1923 as Hadfield's (India) Limited which was a small colonial venture
producing ready-mixed stiff paints, varnishes and distempers setup on
2 acres of land in one of India's first industrial towns close to Kolkata in
Howrah, Bengal. Subsequently in 1947, British Paints (Holdings)
Limited, an international consortium of paint manufacturing companies
bought over Hadfield's (India) Limited and thus the name changed to
British Paints (India) Ltd. The gentleman who took over, as its first
managing director was Mr. Alexender Vernon Niblet, an Englishman
who was later on followed by Mr. Alfred Godwin in 1962.

Further in the year 1965, the share capital of British Paints

(Holdings) Limited was acquired by Celanese Corporation, USA and the
controlling interest of British Paints (India) Ltd was acquired by
CELEURO NV, Holland, a Celanese subsidiary.

Subsequently in 1969, the Celanese Corporation sold its Indian

interests to Berger, Jenson & Nicholson, U.K. Then onwards the
company British Paints (India) Ltd became a member of the worldwide
BERGER group having its operations across oceans in numerous
geographies and this marked the beginning of Lewis Berger's legacy in
India – which the company would later take forward to enviable
heights. From 1973 the company entered into one of its dynamic

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phases of business with introduction of new generation products in the

industrial, marine and decorative segments under the able leadership
of its first Indian Managing Director Mr. Dongargaokar Madhukar.

Year 1976 was another turning point in the history of the company
when the foreign holding in the company was diluted to below 40% by
sale of a portion of the shares to the UB Group controlled by Mr. Vittal
Mallya. The reins of the company were taken over by Mr. Biji K Kurien
as its Chief Executive & Managing Director in the year 1980. Finally in
the year 1983, the British Paints (India) Limited, changed its name to
Berger Paints India Limited.

The entire 80's & 90's saw the launch of many new products from
company's stable such as premium emulsions and high quality acrylic
distempers. The Colour Bank tinting system was launched through
which the consumer could select from a range of over 5000 shades.

Again the fortunes of the company changed hands in 1991 with UB

Group's stake in the company bought over by the Delhi based Dhingra
brothers, Mr. K.S.Dhingra & Mr. G.S.Dhingra and their associates of the
UK Paints Group. Presently Dhingras' control a majority stake of almost
73% in Berger Paints India Limited, a professionally managed
organization, headquartered in Kolkata, Mr. Subir Bose, a 10-year
company veteran, took over as Managing Director on 1 July, 1994.

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Completing a challenging 18 year stint at the helm with immense

success, Mr Bose retired on 30 June, 2012, handing over the reign of
the company to Mr. Abhijit Roy. Today the stewardship rests with the
current Managing Director Mr. Abhijit Roy.

Mission & Vision:-

Mission:-

To maximize shareholder value by developing and delivering

innovative and best solutions for our customers, consistently
outperforming our peers and providing a Dynamic & Challenging work
environment for our employees.

Vision:-

To be the most admired Indian Paint & Coating Solutions company

with globally recognised competencies.

Statement of Problems:-

The customer satisfaction towards Berger Paints with respect of

the customer performance and expatiation and to know the
improvement undertaken by close competitors of paints.

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Top 10 Rank in Competitor:-

No Company Name Company Logo

Akzo Nobel India

1
Ltd Dulux Paints

Berger Paints
2
India Ltd

3 Asian Paints Ltd

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British Paints
4
India Ltd

Kansai Nerolac
5
Paints Ltd

6 Indigo Paints Ltd

Nippon Paint
7
India Pvt Ltd

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Sheenlac Paints
8
Ltd

Shalimar Paints
9
Ltd

Snowcem Paints
10
Pvt Ltd

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Paint Products:

Product Name Product Image

Silk Breathe Easy

Silk Glamor High Sheen.

Weather Coat Long Life 10

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Weather Coat Long Life 7

Luxol Satin Enamel.

Luxol XTRA Super Gloss Ename

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PU Roof Koat

Imperia

Imperia Gold.

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Solitaire Granite

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Company Profile:-

Shop Name Berger I Train

Address Berger Paint, Param Housing Society, Adajan Patiya,
Surat
Constitution Private Ltd.
Owner Mr. Hitesh Miyani
Mobile No. +91 96873 00873
Website www.bergerpaints.com

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Other Branches:-

1. Berger Paints India Limited

 Survey No. 94/5, Kadodara Road, Saroli, behind Manav Daya Trust
Hospital Surat · 1800 103 6030

2. Berger Paints India Limited

 Behind Manavdaya Trust Hospital, Saaroli, Surat-kadodara Road,
opposite L P G Refilling Station Surat · 0261 264 6440

3. Berger Paints India Ltd, Surat Depot

 Saraswati Vidyalaya, Besides Surat · 1800 103 6030

Dealers:-

1. Berger Paints Authorized Dealer - Vinayak Traders A/C. Kanaiya

Hardware And Tools
 101 HARI DARSHAN APPT, opp. Jhansi Ki Rani Garden, Udhana,
Surat

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2. Berger Paints Authorized Dealer - Shiv Shakti Traders

 18 A, nr. Lalita Chokdi, Magan Nagar, Panchvati Society, Subhash
Nagar Society, Katargam, Surat

3. Berger Paints Authorized Dealer - Adarsh Color Co.

 Furja Road, Chowk Bazar, Surat

4. Berger Paints Authorized Dealer - Arihant Buildsware

 L/G/21/22,Sanghvi Tower Nr, Gujarat Gas Adajan, Surat