Chapter 6

Data Collection & Analysis

6.1. Gender of Respondents:-

Table 6.1:- Gender of Respondents:-

Particulars Respondents Percentage

Male 145 72.00%
Female 55 28.00%
Total 200 100.00%

Chart 6.1:- Gender of Respondents:-

Gender of Respondents

28%
Male
Female
72%

Interpretation:-

 72% Buyer are male customers are using Berger Paint.

 28% Buyer are female customers are using Berger Paint.
 Male customer are more than female customer are using Berger Paint.

This question is asked to know Respondents of Gender are using Berger Paint by
respondents. So this study shows that majority of respondents are male customer are more
than female customer are using Berger Paint.
6.2. Age of Respondents:-

Table 6.2:- Age of Respondents:-

Particulars Respondents Percentage

20-30 97 48.00%
31-40 66 33.00%
Above 40 37 19.00%
Total 200 100.00%

Chart 6.2:- Age of Respondents:-

Age of Respondents

19%
20-30
48%
31-40
Above 40
33%

Interpretation:-

 48% Respondents are age of 20-30 customers are using Berger Paint.
 33% Respondents are age of 31-40 customers are using Berger Paint.
 19% Respondents are age of above 40 customers are using Berger Paint.

This question is asked to know Respondents of Age are using Berger Paint by
respondents. So this study shows that majority of 48% Respondents are age of 20-30
customers are using Berger Paint.
6.3. Occupation of Respondents:-

Table 6.3:- Occupation of Respondents:-

Particulars Respondents Percentage

Student 50 25.00%
Private Job 43 22.00%
Business 36 18.00%
Professional 31 15.00%
Government Job 23 12.00%
Other 9 5.00%
House Wife 8 4.00%
Total 200 100.00%

Chart 6.3:- Occupation of Respondents:-

Occupation of Respondents
5% 4%
Student
Private Job
12% 25%
Business
Professional
15%
Government Job
21%
Other
18%
House Wife

Interpretation:-

 25% of respondent are Student customers are using Berger Paint.

 21% of respondent are Private Job customers are using Berger Paint.
 18% of respondent are Business customers are using Berger Paint.
 15% of respondent are Professional customers are using Berger Paint.
 12% of respondent are Government Job customers are using Berger Paint.
 5% of respondent are Other customers are using Berger Paint.
 4% of respondent are House Wife customers are using Berger Paint.

This question is asked to know Respondents of Occupation are using Berger Paint by
respondents. So this study shows that majority of 25% Respondents are Student
customers are using Berger Paint.
6.4. Qualification of Respondents:-

Table 6.4:- Qualification of Respondents:-

Particulars Respondents Percentage

UG 70 35.00%
HSC 48 24.00%
PG 35 17.00%
Other 28 14.00%
SSC 19 10.00%
Total 200 100.00%

Chart 6.4:- Qualification of Respondents:-

Qualification of Respondents

10% UG
14% 35% HSC
PG
17% Other
24% SSC

Interpretation:-

 35% of Berger Paint customer are qualified with UG.

 24% of Berger Paint customer are qualified with HSC.
 17% of Berger Paint customer are qualified with PG.
 14% of Berger Paint customer are qualified with Other
 10% of Berger Paint customer are qualified with SSC.

This question is asked to know Respondents of Qualification are using Berger Paint
by respondents. So this study shows that majority of 35% of Berger Paint customer are
qualified with UG.
6.5. Income of Respondents:-

Table 6.5:- Income of Respondents:-

Particulars Respondents Percentage

Below 20000 62 31.00%
Between 20000 to 30000 56 28.00%
Between 31000 to 40000 44 22.00%
Above 40000 38 19.00%
Total 200 100.00%

Chart 6.5:- Income of Respondents:-

Income of Respondents

Below 20000
19%
31% Between 20000 to
30000
22% Between 31000 to
40000
28% Above 40000

Interpretation:-

 31% of Berger Paint customer are gaining income below 20000.

 28% of Berger Paint customer are gaining income Between 20000 to 30000.
 22% of Berger Paint customer are gaining income Between 31000 to 40000.
 19% of Berger Paint customer are gaining income below 40000.

This question is asked to know Respondents of Income are using Berger Paint by
respondents. So this study shows that majority of 31% of Berger Paint customer are
gaining income below 20000.
6.6. Which of the following paint you have buy?

Table 6.6:- Which of the following paint you have buy?

Particulars Respondents Percentage

Berger Paint 150 75.00%
Asian Paint 36 18.00%
Neolac Paint 11 5.00%
Others 3 2.00%
Total 200 100.00%

Chart 6.6:- Which of the following paint you have buy?

Which of the following paint you

have buy
5% 2%

Berger Paint
18% Asian Paint
Neolac Paint
75% Others

Interpretation:-

 75% respondents are using paint of Berger Paint.

 18% respondents are using paint of Asian Paint.
 5% respondents are using paint of Neclac Paint.
 2% respondents are using paint of Others Paint.

This question is asked to know Respondents of Which of the following paint buying
by respondents. So this study shows that majority of 75% respondents are using paint of
Berger Paint
6.7. Are you aware about Berger Paint?

Table 6.7:- Are you aware about Berger Paint?

Particulars Respondents Percentage

Yes 180 90.00%
No 20 10.00%
Total 200 100.00%

Chart 6.7:- Are you aware about Berger Paint?

Are you aware about Berger

Paint

10%
Yes

No
90%

Interpretation:-

 90% respondents are aware about Berger Paint.

 10% respondents are not aware about Berger Paint.
 Most of customer are aware about Berger Paint.

This question is asked to know Respondents of aware about Berger Paint by

respondents. So this study shows that majority of 90% respondents are aware about Berger
Paint.
6.8. From where do you come to know about Berger Paint?

Table 6.8:- From where do you come to know about Berger Paint?

Particulars Respondents Percentage

Television 114 57.00%
Banners 112 56.00%
Print Adds 109 54.20%
Magazines 91 45.50%
Internet 91 45.50%
Others 4 2.00%

Chart 6.8:- From where do you come to know about Berger Paint?

From where do you come to know

about Berger Paint
120
100
80
60
40 Respondents
20
57.00% 56.00% 54.20% 45.50% 45.50% 2.00%
0

Interpretation:-

 57% respondents are come from television to know about Berger Paint.
 56% respondents are come from banners to know about Berger Paint.
 54.20% respondents are come from print adds to know about Berger Paint.
 45.50% respondents are come from magazines to know about Berger Paint.
 45.50% respondents are come from internet to know about Berger Paint.
 2% respondents are come from others to know about Berger Paint.
 This question is asked to know Respondents of from where come to know about
Berger Paint by respondents. So this study shows that majority of 57% respondents are
come from television to know about Berger Paint.
6.9. From where you like to purchase Berger Paint?

Table 6.9:- From where you like to purchase Berger Paint?

Particulars Respondents Percentage

General Shop 76 38.00%
Whole Seller 64 32.00%
Retailer 55 28.00%
Others 5 3.00%
Total 200 100.00%

Chart 6.9:- From where you like to purchase Berger Paint?

From where you like to purchase

Berger Paint
3%

General Shop
27% 38% Whole Seller
Retailer
32% Others

Interpretation:-

 38% respondent are like to purchase Berger Paint form General Shop.
 32% respondent are like to purchase Berger Paint form Whole Seller.
 27% respondent are like to purchase Berger Paint form Retailer.
 3% respondent are like to purchase Berger Paint form Others.

This question is asked to know Respondents of From where like to purchase Berger Paint
by respondents. So this study shows that majority of 38% respondent are like to purchase
Berger Paint form General Shop.
6.10. Who influence you to buy particular paints?

Table 6.10:- Who influence you to buy particular paints?

Particulars Respondents Percentage

Neighbour 125 62.50%
Friends 120 60.00%
Relatives 114 57.00%
Others 8 4.00%

Chart 6.10:- Who influence you to buy particular paints?

Who influence you to buy particular

paints
140
120
100
80
60 Respondents

40
20
62.50% 60.00% 57.00% 4.00%
0
Neighbor Friends Relatives Others

Interpretation:-

 62.50% respondent are influence from neighbor to buy Berger Paints.

 60% respondent are influence from friends to buy Berger Paints.
 57% respondent are influence from relatives to buy Berger Paints.
 8% respondent are influence from others to buy Berger Paints.

This question is asked to know Respondents of who influence to buy Berger Paint by
respondents. So this study shows that majority of 62.50% respondent are influence from
neighbour to buy Berger Paints.
 6.11.Tick mark your satisfaction level towards following factors of Berger Paint.

Table 6.11:-Tick mark your satisfaction level towards following factors of Berger Paint.

High Satisfied Natural Dissatisfied High

Satisfied Dissatisfied
Price Level 99 58 34 7 2
Colour Choice 74 80 36 5 5
Availability of Paint 56 78 47 11 8
Behaviors of Retailer 67 62 46 20 5
Delivery Service 67 57 46 24 6
Discount 65 47 56 22 10
Online Service 63 58 46 20 13
Quantity 66 64 44 15 11
Small of Colour 70 52 44 23 11
Sine of Colour 68 57 39 25 11
Texture of Colour 72 42 57 17 11
Smooth Wall 67 71 34 17 10
Durability 83 55 35 14 13

Chart 6.11:-Tick mark your satisfaction level towards following factors of Berger Paint.

Tick mark your satisfaction level towards

following factors of Berger Paint
120
100
80
60 High Satisfied
40 Satisfied
20 Netural
0 Dissatisfied
High Dissatisfied
Interpretation:-

 99 respondents are High Satisfied with the Price Level of Berger Paint.
 74 respondents are Satisfied with the Colour Choice of Berger Paint.
 78 respondents are Satisfied with the Availability of Paint of Berger Paint.
 67 respondents are High Satisfied with the Behaviours of Retailer of Berger Paint.
 67 respondents are High Satisfied with the Delivery Service of Berger Paint.
 65 respondents are High Satisfied with the Discount of Berger Paint.
 63 respondents are High Satisfied with the Online Service of Berger Paint.
 66 respondents are High Satisfied with the Quantity of Berger Paint.
 70 respondents are High Satisfied with the Small of Colour of Berger Paint.
 68 respondents are High Satisfied with the Sine of Colour of Berger Paint.
 72 respondents are High Satisfied with the Texture of Colour of Berger Paint.
 71 respondents are Satisfied with the Smooth Wall of Berger Pain
 83 respondents are High Satisfied with the Durability of Berger Paint.

This question is asked to know Respondents satisfaction level towards factors of Berger
Paint of Berger Paint by respondents. So this study shows that majority of 99 respondents are
High Satisfied with the Price Level of Berger Paint.
6.12. Are you satisfied with Berger Paint?

Table 6.12:- Are you satisfied with Berger Paint?

Particulars Respondents Percentage

Yes 183 91.00%
No 17 8.00%
Total 200 100.00%

Chart 6.12:- Are you satisfied with Berger Paint?

Are you satisfied with Berger

Paint

9%

Yes

No

91%

Interpretation:-

 91% respondents are satisfied with Berger Paint.

 9% respondents are not satisfied with Berger Paint..
 Most of customer are satisfied with Berger Paint.

This question is asked to know Respondents of satisfied with Berger Paint by

respondents. So this study shows that majority of 91% respondents are satisfied with Berger
Paint.
6.13.Why you prefer in the Berger Paint?

Table 6.13:-Why you prefer in the Berger Paint?

Particulars Respondents Percentage

For Shining 129 64.50%
For Safety 125 62.50%
For Long Duration 118 59.00%
For Attractive Colour 85 42.50%

Chart 6.13:-Why you prefer in the Berger Paint?

Why you prefer in the Berger

Paint
140
120
100
80
60
40 Respondents
20 64.50% 62.50% 59.00% 42.50%
0
For Shining For Safety For Long For
Duation Attracive
Colour

Interpretation:-

 64.50% respondent are prefer for shining the Berger Paint.

 62.50% respondent are prefer for safety the Berger Paint.
 59.00% respondent are prefer for long duration the Berger Paint.
 42.50% respondent are prefer for attractive colour the Berger Paint

This question is asked to know Respondents of Why prefer in Berger Paint by

respondents. So this study shows that majority of 64.50% respondent are prefer for shining
the Berger Paint.
6.14. Do you prefer to re-purchase the brand of Berger Paint?

Table 6.14:- Do you prefer to re-purchase the brand of Berger Paint?

Particulars Respondents Percentage

Yes 185 93.00%
No 15 7.00 %
Total 200 100.00%

Chart 6.14:- Do you prefer to re-purchase the brand of Berger Paint?

Do you prefer to re-purchase the

brand of Berger Paint

7%

Yes

No

93%

Interpretation:-

 93% respondents are re-purchase the brand of Berger Paint

 9% respondents are not re-purchase the brand of Berger Paint
 Most of customer are re-purchase the brand of Berger Paint

This question is asked to know Respondents of re-purchase the brand of Berger Paint
Berger Paint by respondents. So this study shows that majority of 93% respondents are re-
purchase the brand of Berger Paint.