Professional Documents
Culture Documents
Submitted by:
Glayka Dela cruz
Marjorie Remegio
Submitted to:
Mr. Matt Christian Austria
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Table of Contents
MARKETING ASPECTS..................................................................................................................................3
A. Marketing Environment...................................................................................................................3
i. Target Market..............................................................................................................................3
ii. Demand.......................................................................................................................................3
iii. Survey Results and Analysis.........................................................................................................4
iv. Supply........................................................................................................................................12
B. Competitors...................................................................................................................................12
C. Industry..........................................................................................................................................12
D. Business Model..............................................................................................................................13
E. Marketing and Sales Strategies......................................................................................................14
i. Promotion/Advertising..............................................................................................................14
ii. Distribution Channel..................................................................................................................15
iii. Pricing........................................................................................................................................16
iv. Terms of Payment......................................................................................................................16
v. Marketing Budget......................................................................................................................16
vi. SWOT ANALYSIS.........................................................................................................................17
MANAGEMENT AND PERSONNEL..............................................................................................................18
A. Organizational Chart......................................................................................................................18
B. Personnel Qualifications................................................................................................................19
C. Personnel Schedules......................................................................................................................28
D. Labor Code.....................................................................................................................................32
E. Salary and Benefits........................................................................................................................35
F. Hiring Procedures..........................................................................................................................36
TECHNICAL ASPECTS..................................................................................................................................38
A. Location.........................................................................................................................................38
B. Floor Plan and Layout....................................................................................................................39
C. Permits and License.......................................................................................................................41
D. Products (Service/s).......................................................................................................................42
E. Production and Operation Planning..............................................................................................49
F. Packaging.......................................................................................................................................50
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MARKETING ASPECTS
The entrepreneurs named the business “Pollo Marinato” which derived from the
Italian word which means “Marinated Chicken” in English. This kind of business belongs
to manufacturing industry. Manufacturing of chicken frozen product will partially wide in
years goes by. The entrepreneurs choose this kind business for the parents, students
and employees who needs a viand (ulam) in affordable price, and it has a unique flavor
to choose. Many people want a frozen product so the entrepreneurs want to catch the
attention of every customers. In additional, if the manufacturing of chicken product
become so famous the distribution will go directly through different hypermarkets,
supermarkets, public markets/store and many more.
i. Marketing Environment
ii. Target Market
The target market of Pollo Marinato are the parents, students and employees who is
residents living around Sta. Maria Bulacan. The survey results show that 40 % of the
respondents are the ages 21 – 30 and 28 % of the respondents are Parents which are
the preferred target market of the Pollo Marinato. In additionally, Pollo Marinto will
targeting the public markets who are selling frozen food products. Pollo Marinato are
able of having distribution in some Hypermarkets, Supermarkets, Convenience Store
and some other store who is willing to become a seller of Pollo Marinato. The target
market does not limit strictly their age. Teenagers, young adults and adults who have
average allowance or salary for their viand (ulam) would may buy the chicken product.
However, the health concerned for elderly and for people who has allergic in chicken
are observe.
iii. Demand
Food is the one thing that person needs in order to survive, and many people like
to have their own viand (ulam) in order to save money. That’s why Pollo Marinato
decided to sell chicken product and put something new on the chicken and that are the
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flavoring. That is why Pollo Marinato choose this type of industry because food is one of
the main things that individual needs.
The table 1 shows that majority of the respondents comes from Sta. Maria
Bulacan but in different Barangays. 25% in Barangay Caysio, 25% in Barangay
Caypombo, 25% in Barangay San Gabriel and lastly 25% in Poblacion out of 100%
respondents.
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51 - 65 6 6%
Question left blank 5 5%
The table shows that 40 % of the respondents are the ages 21 – 30 which are
the preferred target market of the business.
15 - 20
6%5% 18% 21 - 30
13% 31 - 40
41- 50
51 - 65
18%
40% unknown
The table shows that 52% of the respondents are female and 42% are the male.
Question left blank are 6% out of 100 respondents.
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Table 4: Type of Status of the Respondents
The table shows that 28% of the respondents are Parents which are the
preferred target market of the business, 27% are Students, 25% are Parent/Employee
and 20% are just Employee out of 100 respondents
20%
28% Parent
Student
Parent/Employee
25% Employee
27%
How much do you spend on viand (ulam) per meal every day? Frequenc Percentage
y
Above 40php 59 59 %
35php – 40php 25 25 %
25php – 30php 15 15 %
10php – 20php 1 1%
The table shows that 59% of the respondents spend above 40php for their viand
(ulam) per meal every day. 25% respondents for 35php – 40php, 15% respondents for
25php – 30php and 1% respondent for 10php – 20php out of 100 %.
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15% 1% Above 40php
35php – 40php
25php – 30php
25% 59% 10php – 20php
The table shows that 98% of the respondents are eating chicken and 2% are
do not like to eat chicken because they are allergic in chicken.
2%
Yes No
98%
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Table 7: Respondents’ Chicken Product Preferences
The table 7 shows that 65% of the respondents likes to buy a chicken in
Marinated and Raw. Then the 25% of the respondents only likes to buy a chicken in
Raw and 10% of the respondents only like to buy a chicken in Marinated.
10% Marinated/Raw
Raw
25% Marinated
65%
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Butter Garlic 25 11 %
Honey Soy 19 9%
The table 8 shows that 21% of the respondents likes the Sweet and Spicy and
has the most prefer marinated flavor, 20% for the Barbecue, 14% for the Spicy Buffalo,
9% for the Classic Buffalo same percentage with Honey Soy and 8% for the Classic
Sweet and same with the Cheese out of 100%. The main flavor of marinated chicken is
the Sweet and Spicy and Barbecue flavor.
Classic Sweet
9% 8% Sweet and Spicy
11% Cheese
21%
Barbecue
14% Classic Buffalo
8%
Spicy Buffalo
9%
21% Butter Garlic
Honey Soy
If raw chicken, what parts of the chicken do you prefer? Frequency Percentage
Thigh/Leg 66 22 %
Wings 49 16 %
Breast 58 20 %
Drumstick 53 18 %
Neck/Head 10 3%
Feet 6 2%
Breast fillet/Fillet 56 19 %
The table 9 shows that 22% of the respondents likes the Thigh/Leg part and has
the most prefer for Raw chicken parts. 16% for the Wings chicken part, 20% for the
Breast part, 18% for the Drumstick part, 19% for the Breast Fillet, 3% for the
Neck/Head, 2% for the Feet part out of 100 respondents.
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Thigh/Leg
19% 22% Wings
3% 2% Breast
Drumstick
16% Neck/Head
18%
Feet
19% Breast fillet/Fillet
The table 10 shows that 49% of the respondents buying chicken twice a week,
25% buying chicken three times a week, 14% In once a week and 12% are buying
chicken every day out of 100 respondents.
49%
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Table 11: Respondents’ Budget Preferences
The table 11 shows that 35% of the respondents are spending ₱ 300.00 in
buying chicken, 31% are spending ₱ 200.00, 25% are spending above ₱ 500.00 and
12% are spending ₱ 400.00 out of 100 respondents.
11%
300
33% 200
26% Above 500
400
29%
The table 11 shows that 95% of the respondents likes to try the Pollo Marinato
chicken product. 2% are do not want to try and 3% are unwilling to try our product out of
100% respondents.
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3%
2%
Yes
No
Maybe
95%
v. Supply
The whole undressed chicken will be purchased from a Poultry Industry hear in
Sta. Maria. A well-known and reliable manufacturer to have minimal impact on the
environment through trucking cost and to maintain product freshness. product will be
purchased as whole minimal and butchered in the store.
vi. Competitors
MAGNOLIA
(Direct Competitors)
vii. Industry
Pollo Marinato Manufacturer Industry will continue to be one of the strongest
businesses. Pollo Marinato will offer a high-quality marinated chicken product with
affordable price as long as the customers have a desire for chicken product. A growing
economy will be beneficial to Pollo Marinato. The expectation is for the decrease in
overall unemployment rate and an improvement in trust among the buyers/customers. It
will be expected that these changes will increase industry demand. Furthermore, at 5%
yearly growth in purchases by the customers is predicted. In additional, as customer
preferences change, Pollo Marinato factory has been planning to continue to give
additional product according to customer demand. Future revenue growth will likely be
heavily influenced by product innovation.
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viii. Business Model
Key Partners
Key Activities
Key Resources
Channels
Customer Segments
Individual/ direct consumer (Those who purchased the company’s products for
personal use.)
Retail and food service partners (Those who sell Pollo Marinato products to
consumers
Revenue Streams
Sales of Pollo Marinato to individual / direct consumers
Licensing fees from Raw Chicken Suppliers
Cost Structure
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Value Propositions
Pollo Marinato offers a variety flavors of marinated chicken to give new taste
sensation to the customers
Provides a popular and recognizable brand that can drive sales and traffic to their
location
Customer Relationship
Customer Support and Social Media
Promotions and Loyalty programs
i. Promotion/Advertising
Pollo Marinato shall use the internet, print media and social media to promote
Pollo Marinato. People nowadays always browsing on the internet and it is great for large
number of audiences to promote the product. Social media platforms are the best way to
promote using advertisement. The business proponents will be creating advertisement
and commercial video to promote the Pollo Marinato. Print media and audio media as
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tarpaulin, flyers, newspapers, radio and television are also a perfect way to give
knowledge and where about of facts about the chicken product.
Price per
Need in Promotion Piece/s Total Price
piece
1. Flyers/Brochure/leaflets
₱ 10.00 500 pcs ₱ 5,000.00
(21.59cm – 35.56cm)
2. Banner Tarpaulin
₱ 150.00 50pcs ₱ 7,500.00
(L: 4ft W: 6ft)
3. Video Advertising
₱ 5,000.00 1 video ₱ 5,000.00
(3 – 5 minutes)
2.MANUFACTURER 4.RETAILER
1. The whole undressed chicken will get from the supplier which located at
Barangay Caysio Sta. Maria Bulacan.
2. After getting the whole undressed chicken, the manufacturer accepts the
supplies and this where the marinated product will produce.
3. After the finish product, the distribution to wholesalers will happen.
Wholesalers serve as sellers, purchasing items from manufacturers and then
reselling them to customers at a premium. Size and customer are the main
choices between these business concepts.
4. The most typical distribution direction for popular brands is retail, which uses
small retailers to market products. Customers' first point of contact and
intermediates include supermarkets, major supermarkets, convenience
stores, and department stores.
5. Customers will purchase or buy the products. customers are the cause of
having a high revenue in the business.
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iii. Pricing
iv. Terms of Payment
Pollo Marinato terms of payment will one-time payment and installment basis.
We are accepting cash and cheque.
v. Marketing Budget
The profit of the Pollo Marinato should be 10 – 15% like ₱ 5,000.00 - ₱ 10,000.00
for advertising expenses like flyers, tarpaulin and video advertising. This advertising
purposes will do once a year.
STRENGTHS
Pollo Marinato has a unique flavor to choose and its productive foods makes the
business know to the target market especially those who are selling frozen foods like
Public Markets, Hypermarkets, Supermarkets and etc.
Reasonable price of the product pushes the target market which are the employee,
parents and students with average allowance/salary to buy the chicken product.
Wide range of chicken products that can engage the customers into a challenge in
which they are encouraged to buy the product.
The product that will use has a good quality and fresh to serve.
WEAKNESSES
there are a number of competitors around the chosen location that makes the
business hard to acquire customers.
There are many famous food products are sold in public markets, hypermarkets,
supermarkets etc.
There are many frozen products that has a smaller price that the customers can
afford to buy.
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OPPORTUNITIES
Pollo Marinato can potentially increase the rate of growth due to a large number of
people passes on the area every day. Additionally, foods are the common needs of
every human being.
If the Pollo Marinato become more popular most especially in other country, the
chicken product will have a chance to distribute in different country.
By the distribution, a great chance to open another factory in different places.
THREATS
Small scale competitors are present around the area.
Using the promotion strategies of the competitors
Rapid production of the products can be affected due to the small machineries used.
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MANAGEMENT AND PERSONNEL
A. Organizational Chart
GENERAL MANAGER
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ii. Personnel Qualifications
General manager
Job Specification
The general manager has a potential to handle people
The knowledge to impact to his/her subordinates
The authority to supervise the operation
The power to control
Plan and organize the business
Responsible to defending and interpreting the policies of top management
Requirements
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Production and Supply Manager
Requirements
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Creative problem-solving
Financial Manager
The person is responsible for varied daily orders, counting inventory and
ensuring orders are shitakes such as restocking shelves, accepting incoming orders,
processing and packaged in a timely manner. responsible for coordinating all
administrative activities related to an organization's personnel. Perform data analysis
and advise senior managers on profit-maximizing ideas. Financial managers are
responsible for the financial health of an organization. They create financial reports,
direct investment activities, and develop plans for the long-term financial goals of their
organization.
Job Specification
Requirements
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Strong demonstrated use of Excel, Word, and PowerPoint
Job Specification
Requirements
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Sales Manager
Job specification
Create and carry out a comprehensive sales plan that increases the
company's global reach and our customer base.
Meet new clients and establish enduring connections by attending to their
requirements.
Recruit salespeople, establish goals for them, give them coaching, and keep
track of their progress.
Determine where the team's expertise is lacking and create a plan to address
it.
Holding daily check-ins with the sales staff to establish goals and track
progress can help to ensure that the company's quotas are met.
Control the year-end and month-end closing procedures.
Requirements
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Purchasing Manager
Job Specification
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Requirements
Planning manager
Employees in this job direct the work of Planning Analysts and other subordinate
staff. The work requires knowledge of the policies, procedures, and regulations of
professional departmental planning programs, and supervisory techniques, personnel
policies, and procedures.
Job Specification
Examining project ideas and plans to make that they adhere to industry norms
and specifications
Organizing and overseeing the work of other project managers within the
company or directly supervising younger project managers
Keeping an eye on costs, deadlines, and other important performance
indicators to make sure that projects are going as intended
Coordinating several projects at once and ensuring that each one is completed
on schedule and within budget
Directing and prioritizing the activities of other team members to make that
projects are finished on schedule and on budget
Creating a project's scope statement, which should include key deliverables,
milestones, and team members
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Estimating the time and expense required to accomplish each step of the
project
Coordinating meetings with clients to go over project requirements and
specifics and to address client questions
Developing and putting into practice project-related techniques that the team
members may adhere to
Requirements
Production Staff
Requirements
Packing Staff
responsible for cleaning packaging materials, loading items into containers, and
weighing and labeling the items appropriately. They also perform final checks for
defective items, ensure all working items make it to the loading area or inventory, and
keep detailed records of materials and shipments.
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Requirements
Equipment Manager
Responsible for keeps track of the equipment inventory, distribution, and storage.
offers suggestions for new equipment purchasing. works in collaboration with other
qualified management professionals to create and carry out a budget. does further
relevant tasks as require.
Requirements
Responsible for inspecting the organization's incoming raw materials for quality
as well as its finished goods that are ready for shipment. Before sending goods to
clients, they make sure that created goods adhere to the organization's strict quality
standards. The duties of the quality control inspector include performing tests,
interpreting measurements, and keeping an eye on the production stage. They work in a
variety of industries, including food, electronics, cars, and textiles. To lessen the
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likelihood of failure, they sort out the products that don't satisfy quality standards and
improve the production process.
Requirements
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iii. Personnel Schedules
DAY SHIFT FOR TEAM A
(1st week – 2nd week)
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NIGHT SHIFT FOR TEAM B
(1st week – 2nd week)
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DAY SHIFT FOR TEAM B
(3rd week – 4th week)
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NIGHT SHIFT FOR TEAM A
(3rd week – 4th week)
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iv. Labor Code
Selected Lists of Books and Rules from the Labor code of the Philippines on Personal
Benefits.
The workday for an employee cannot go longer than ten (10) hours, not including
the usual one-hour lunch break. However, work done for fewer than ten hours is not
against the law in the Philippines,
Workdays will consist of:
Any period of time an employee is obligated to report for work or be at a certain
location;
The entire period that a worker is able to labor;
Brief breaks from work throughout working hours.
Meal Periods
Every company to provide employees with at least sixty (60) minutes of time off
for regular meals. In the case of day shifts, this break often occurs at noon (12:00).
Meal times may take less than sixty (60) minutes, but never less than twenty (20)
minutes. The decreased meal period must be paid in full for this.
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Rest or coffee breaks of five (5) to twenty (20) minutes are also included in the
definition of compensable working time. (The Philippine Labor Code's Section 7, Rule
III, IRR)
Overtime work
Work may be done for more than twelve (12) hours a day as long as the
employee is compensated for the extra time, which entails receiving at least 15% more
than his regular pay. On a holiday or rest day, work that lasts longer than twelve hours
must be compensated at a rate that is equal to the first eight hours' rate plus at least
20% of that.
The manager is still compelled to pay the additional wages necessary for the
overtime work performed even if the employee is given permission to take a day off
within a regular work week.
Each worker is required to give each of his workers a rest period of at least
twenty-four (24) hours after every six (6) consecutive days of regular work.
The employer is responsible for setting and adhering to the collective bargaining
agreement's rules and regulations as well as any other guidelines the Secretary of
Labor and Employment may offer. However, if an employee's preference for their
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weekly rest day is based on religious considerations, the employer must accept that
preference.
During normal holidays, every employee is entitled to receive their regular day
wage, with the exception of retail and service enterprises that routinely employ fewer
than ten people.
The term "holiday" has the following definitions in this article: New Year's Day,
Maundy Thursday, Good Friday, the ninth, first, twelfth, and thirty-first of November; the
twenty-fifth and thirty-first of December; and the day set aside by law for holding a
general election.
Every employee who has worked for the company for at least a year is entitled to
a five-day, paid service incentive leave per year.
This provision does not apply to those who are already receiving the benefit
described here, to those who are taking paid vacation days lasting at least five days, to
those who work in businesses that regularly employ fewer than ten people, or to
businesses that the Philippine Secretary of Labor and Employment has exempted from
providing this benefit after evaluating their viability or financial standing.
Any grant of benefits beyond those described in this clause shall not be the
subject of arbitration proceedings, legal proceedings, or administrative proceedings.
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their planned rest day. Only when Sunday is their designated rest day will
they be eligible for this extra pay for labor done on that day.
Employees must get an additional payment for work done on Sundays and
holidays that is at least thirty percent (30%) of their usual wage when the
nature of their work prevents them from having regular workdays and
regular rest days that can be scheduled.
Any work completed on a special holiday must be compensated with at
least 30% more than the employee's regular salary. Employees are
entitled to at least fifty percent (50%) of their usual income in supplemental
compensation when such holiday labor falls on their scheduled rest day.
When a greater premium pay rate than that required by the Labor Code is
specified in a collective bargaining agreement or other related employment
contract, the employer is required to honor that higher rate.\
The employees must to take their Annual Medical Examination for them to be
done at their respective accredited clinic. This is to comply with DOLE regulations and
also to make sure that health and safety concerns of employees are addressed
effectively.
Pollo Marinato employees are paid twice a month. There are two pay periods in
each month. The first day is form 1st – 15th, salary will release at 10th day of the month
and will be cut-off by 15th day of the month. The second pay period is from 16 th until last
month, salary will release in 24 th of the month and will be cut-off by 30 th / 31st of the
month. Because we need sufficient time to prepare, process and distribute the payroll,
employees will receive four calendar days after the pay period end. Advance and loans
against future pay are not allowed. Of the staff is unable to claim the salary on
prescribed day, employees may claim it from the financial manager with in a week of the
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payroll check. If the employees need to get their salary from the head office the staff
should present claim form and should bring their I.D and DTR.
Benefits
Objective
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significant contribution to Pollo Marinato. In hiring the most qualified candidates for
positions, the following process should be followed.
Personnel Requisitions
• Position Title
• Position hours/shifts
• Essential Job functions and qualifications for a current job description may be
attached (any special recruitment advertising instructions.)
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TECHNICAL ASPECTS
A. Location
The business proponents choose the location, where the business shall be
established and it will be located on the left side of SMAX Shopping Center. In this
location, there are many schools, residents and public market are near in this area. The
land is so wide to establish the Chicken Pollo Marinato. In additional, many
transportations are crossing in this area that will easily catch the attention of every
customer to try the chicken product and passersby can be the potential customers.
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guards and clinic are placing on the left side. The Canteen and Parking area for
employees are placing on the right side.
When you entering the main manufacturing product of Pollo Marinato, the Cutting
Area of the chicken are placing at the center. Marinating production are placing one the
left side and Packaging Area is on the right side. There are Fire Exit on the both side of
the area. The comfort room of male is in the left side and female comfort room is on the
right side. Lastly, the Stock room (chilling room) of finish product is placing on the left
side and the Storage room where the ingredients for marinating is placing on the right
side of the area.
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iii. Permits and License
A legal document that offers proof of compliance with certain city or state laws
regulating structural appearances and safety as well as the sale of products.
Operating licenses
Sanitary Permit
Health permits
Tax registrations
Barangay clearance
DTI Business Name (BN) Registration Certificate
SEC Certificate of Registration
Mayor’s Business Permit
BIR Certificate of Registration
Bureau of Food and Drugs (BFAD)
Pag-IBIG Employer’s Registration
SSS Employer’s Registration
PhilHealth Employer’s Registration
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iv. Products (Service/s)
Pollo Marinato will provide the Primary Products:
Classic Sweet
Cheese
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Barbecue
Classic Buffalo
Spicy Buffalo
Butter Garlic
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Honey Soy
Wings Parts
Drumstick Parts
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Whole Breast Chicken Parts
Production Process
(Operating areas)
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(Personal protector equipment, PPE)
Lab gown
Apron
Hair net
Boots (Bota)
Gloves
First aid
Bed clinic
Table
Cutting chicken
₱ 10,590.00
machine
Automatic
Marinated ₱ 11,000.00
Machine
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Chicken Crates ₱ 450.00
Apron ₱ 85.00
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Hair Net ₱ 5.00
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Bed clinic ₱ 5,500.00
Table ₱ 250.00
Gloves ₱ 70.00
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v. Production and Operation Planning
i. Product Procedure
Step 4: Cutting the chicken by its part and put it on the crates.
Step 5: Then deliver/carrying the crates with its parts to Marinated Area.
Step 7: After marinated the chicken, put the finish product inside the Freezer
Room.
Step 8: Get some finish marinated chicken and pack the chicken by its part and
by its flavor.
Step 9: Prepare for distribution. The staff must separate the finish product by its
part and flavor
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iii. Packaging
The business proponents choose the Zip and Lock for packaging designed with
the logo of the Pollo Marinato. The proponents choose this kind of packaging because it
easy to carry because it has the handle of it. Additionally, the marinated chicken will be
packaged tightly. The sauce of its flavor will be packaged separately.
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