Total size of the market

            Although the phrase "less is more" may seem cliched, the minimalist design trend proves to be
true. The minimalist design trend is a response to and repudiation of an out-of-fashion design concept.
(Schenker, 2021). Minimalist and aesthetic designs are now trending wildly to young adults and teens.
These designs are in various places and arts that are pleasing and calming to the eyes of an audience.
Our product, The Constellation map, targets customers aged 15-19 years old from Bicol Region. Since we
are just starting the business, we want first to ensure our product's safety from delivery, so we minimize
first the scope of the product.
Additionally, in Bicol, only a few shops sell this product, unlike other places nationwide, indicating fewer
competitors and more reasonable demand. Offering this type of goods appears vital nevertheless, this
business's feasibility will be based on the survey results. 
     
 The entrepreneurs surveyed a sample size with a 90% confidence interval (10% margin of error) using
the sampling method. Figure below shows the number of people aging 15-19 years old from each
province.

Figure 1. Pie graph showing the Bicol population aging 15-19 years old.
Sorsogon
15% ; 91,500 Albay
22% ; 139,400

Masbate
16% ; 99,400

Camarines Norte
10% ; 60,600

Catanduanes
4% ; 27,800

Camarines Sur
33% ; 210,100

Albay Camarines Norte Camarines Sur

Catanduanes Masbate Sorsogon
Source: https://psa.gov.ph/sites/default/files/attachments/hsd/pressrelease/Table%204_0.pdf

Using the formula (Population size) / [1 + Population size (Margin of Error¿2 ], it can determine
the sample size needed to obtain the initial numbers of customers and will be distributed according to
the percentage of each data with a formula: (Sample Size x Percentage in the Bicol population).
 The overall population of Bicol and the distribution of sample size are presented below, with
findings rounded up to the closest whole number:

Figure 2. Pie graph showing the sample size of Bicol Region and its distribution.

Masbate Albay Camarines Norte

Catanduanes 5% ; 5 2%; 2 4%; 4
2%; 2
Sorsogon
2% ; 2

Camarines Sur
85% ; 85

Albay Camarines Norte Camarines Sur

Catanduanes Masbate Sorsogon

The survey above shows the response of 100 Bicolano respondents whose ages range from 15-
19 years old. The final sample size is rounded off to 100, using Solvent's formula.

In conclusion, the table below shows the summary of the population and sample size:

Table 1: Table showing the total population, sample size, and its distribution

Segment Population Percentage (%) Sample Size

Albay 139,400 22 2
Camarines Norte 60,600 10 4
Camarines Sur 210,100 33 85
Catanduanes 27,800 4 2
Masbate 99,400 16 5

Sorsogon 91,500 15 2
Total 628,800 100 100
The following data are the results of the survey:

Gender

As shown in Table 1.1, of respondents from the Beyond Cosmos: A Stellar Odyssey
Survey conducted from September 24-26, 2021, 71.6% of respondents were female while 24.8%
were male and the remaining 3.7% preferred not to say. In general, in the conducted survey
there are more female respondents. In lieu, there were fewer male respondents and even less
individuals who preferred not to disclose their information.

Figure 3.1 : Pie chart of the respondents based on their ages.

Age

During the span of the 3-day survey, it was observed that the age group with the highest
number of respondents is ages 17 and 18, with 51 and 38 respondents respectively. In contrast,
the fewest number of respondents were from ages 13 to 16, 19 to 21 and 28 only totaling to 20
respondents all in all as seen in figure 2.1.

Figure 4: Column chart presenting the ages of the respondents.

Area

In the survey conducted, it is evident that a huge cluster of the respondents are from
Camarines Sur and Naga City (Figure 5.3). In addition, most of the respondents are from
Camarines Sur and Naga City with 57 and 34 respectively. (Table 5.2)

Figure 5.1: This column chart shows the areas of the respondents

Figure 5.2: This shows the Breakdown of respondents

 Figure 5.3: Pinpoint map of Customer’s location

Customer Preference (Trends)

It was discovered in our survey that there are three things that affect a customer’s preference
namely, Recipient Preference (98), Affordability (86), Occasion (84), Personal Touch (68) and
lastly, Unique factor (65). In contrast, the following had the least role to affect the customer preference,
Age (36), Alternate Prices (40), and Packaging (47). (Figure 6)

Figure 6: Factors to Customer’s Preference

Familiarity with the Product and Competition

It was discovered that respondents only have subtle knowledge of the kind of product
our team is trying to market, with 37.6% of respondents answered 3, and 2 and 4 with an equal
16.5% (Figure 7.1). To add on, 98 respondents answered No, when they were asked if
they were familiar with any shop or establishment who was selling the same type of product. (Figure
7.2)

Figure 7.1: Familiarity with the Product

Figure 7.2: Yes and No Ratio of Known Competitors

Recipient of Product

According to the survey, most of the respondents would likely buy the product for
Personal (Room Decoration), at 55%. In contrast, the respondents would least likely buy the
product as a birthday gift at 8.3%. (Figure 8).

Figure 8: Pie graph of Product’s recipient.

Preferred Medium

It was discovered in the survey that the respondents highly preferred to see the product
in Acrylic Glass (86). While on the other hand, they least preferred to see the product in Digital
Copy (33). (Figure 9)
 Figure 9 : Line graph of Customer’s Preferred Medium

Size

According to the survey, the respondents chose 8R (20.3 x 25.4 cm) as the size they
would most likely to see our product in (Figure 10)

Figure 10: Pie Graph of Preferred Size of the Customers

Most Used E-Commerce

It is highly evident that majority of the respondents use Shopee (74.3%) the most in
ECommerce activities (Figure 11)

Figure 11: Pie graph of Customers’ E-Commerce

Recommendability 

Based on the survey, its presented in the figure below that the
respondents would highly recommend our product (59) to other people (Figure
12)
Figure 12: Bar graph of the Product’s recommendability
Price Range

In the conducted survey, respondents are willing to pay for our product
within the price range of 200 PHP - 300 PHP (39.4%). On the other hand, they are
least willing to pay within the price range of 400 PHP above (10.1%).

Figure 13: Pie Graph of Customers’ preferred Price Range of the product.
Mode of Delivery

As shown in Figure 14, Majority of the respondents chose Courier, which the shipping
would be shouldered by the customer (77.1%). While in contrast, they are least likely to do Pick
up (2.8%)

Figure 14: Pie Chart of Customers’ preferred mode of delivery