CHAPTER IV

ANALYSIS AND INTERPRETATION

Data interpretation refers to the process of using diverse analytical methods to review
data and arrive at relevant conclusions. The interpretation of data helps researchers to
categorize, manipulate, and summarize the information in order to answer critical questions.
The importance of data interpretation is evident and this is why it needs to be done
properly. Data is very likely to arrive from multiple sources and has a tendency to enter the
analysis process with haphazard ordering. Data analysis tends to be extremely subjective. That
is to say, the nature and goal of interpretation will vary from business to business, likely
correlating to the type of data being analyzed. While there are several different types of
processes that are implemented based on individual data nature, the two broadest and most
common categories are “quantitative analysis” and “qualitative analysis”.
For the analysis follow statistical tools have been applied:

No. of Respondents
Simple percentage = 100%
Total no. of Respondents

Percentage can be calculated by dividing the value by the total value, and then
multiplying the result by 100.The formula used to calculate percentage is: (value/total value)
×100%.
 Gender
male 30
female 70

Chart Title

male
30%

female
70%

male female

INTERPRETATION:

From the above it is inferred that 30% of respondents are male and 70% of respondents are
female.
 Age

20-25 19
26-30 31
31-35 20
36-40 16
41-45 14

Chart Title
35

30

25

20

15 31

10 19 20
16 14
5

0
20-25 26-30 31-35 36-40 41-45
INTERPRETATION:

From the above it is inferred that 19% of respondents are 20-25 age and 31% of respondents
are 26-30 age,20 % of respondents are 31-35 age ,16 % of respondents are from 36-40,14 % of
respondents are from 41-45 age.

Occupation

student 10
self employed 21
service 25
business 15
others 29

Chart Title
35

30

25

20

15

10

0
student self employed service business others
INTERPRETATION:

From the above it is inferred that 10% of respondents are student and 21 % of respondents are
self employed, 25% of respondents are doing service oriented jobs, 15% of respondents are from
business, 29% of respondents are from other sectors.

Family type

joint 40
nuclear 60

Chart Title

joint
40%
nuclear
60%

joint nuclear

INTERPRETATION:

From the above it is inferred that 60% of respondents are nuclear family and 21 % of
respondents are joint family.
Are you Brand loyal to the India Haircoloring
yes 61
no 39

Chart Title

no yes
39% no

yes
61%

INTERPRETATION:

From the above it is inferred that 61% of respondents are stating that their Brand was loyal to
the India Haircoloring and the remaining 39 % of respondents were not accepting that.
Which media of advertisement influence your purchase

Television 24
Newspaper 26
Brochures 20
Display 30

Chart Title
35

30

25

20

15

10

0
Television Newspaper Brochures Display

INTERPRETATION:

From the above it is inferred media of advertisement influenceon their purchase are as
follows 24% of respondents are from Television Ads and 26 % of respondents are from
Newspaper, 20% of respondents are from Brochures, 15% of respondents are from business,
30% of respondents are from Display.

Frequency of using Chik Shampoo

1-3m 26
3-5m 24
5-7m 35
more than one year 15

Chart Title

1-3m
more than one year 26%
15%

5-7m
35%
3-5m
24%

1-3m 3-5m 5-7m more than one year

INTERPRETATION:

From the above it is inferred that their usage of chik shampoo are as follows 24% of
respondents are from 3-5m and 26 % of respondents are from 1-3 m, 35% of respondents are
from5-7m, 15% of respondents are from more than one year.
What are the reasons you to prefer Kartika Shampoo

price 15
package 20
fragence 20
colour 15
Need satisfaction 20

Chart Title

price
Need satisfaction 17%
22%
price
package
fragence
colour
package
22% Need satisfaction
colour
17%

fragence
22%

INTERPRETATION:

From the above it is inferred that their reasons to prefer Kartika Shampoo was 20% of
respondents are for package, 20 % of respondents are for its fragence, 15% of respondents are
for its colour,15% of respondents are for its price and 20% are for their satisfaction.

In a typical week, how many different types of forms of hair care products do you
use(e.g., shampoo, conditioner, stylers, hairspray, gel, treatments, etc)
I don’t use any hair care products 40
1_2 10
3_4 10
4_5 15
Or more 25

Chart Title

25%

40%

15%

10% 10%

. I don’t use any hair care products 1_2 3_4

4_5 Or more

INTERPRETATION:
 From the above it is inferred that their different types of haircare products was 10% of
respondents are 1_2, 10 % of respondents are 3_4, 15% of respondents are 4_5,40% of
respondents are don’t use any hair care products

What type of Hair care products do you use

Hair Oil 40
Shampoo 30
Conditioner 15
Gel 10
Others 5

Chart Title
45
40
35
30
25
20
15
10
5
0
hari Oil Shampoo Conditioner Gel Others

INTERPRETATION:
 From the above,it is inferred that their different types of haircare products was 40% of
respondents are Hair oil, 30 % of respondents are shampoo, 15% of respondents are
Conditioner,10% of respondents are gel and the remaining 5% was others.

In what Quantity do you buy shampoo

Sachets 35
Bottles/Bigger packs 65

Chart Title

. Sachets Bottles/Bigger packs

INTERPRETATION:

From the above table shows that 35% of respondents prefer Sachets and 65% respondents
prefer Bottles/Bigger packs
What do you expect by using a shampoo to wash your Hair

Smoothening 20
To construct damaged hair. 20
Black shiny hair 22
To prevent hair fall 18
To avoid dandruff 20

Chart Title
25

20

15

10

0
Smoothening To construct damaged Black shiny hair To prevent hair fall To avoid drandruff
hair.

INTERPRETATION:
 From the above table shows that their expectation after using a shampoo for hair wash was
20% of respondents are smoothing, 20 % of respondents are to construct damaged hair., 22%
of respondents are Black shiny hair,18% of respondents are to prevent hair fall and the remaining
20% was to avoid drandruff.

If you preferred Meera shampoo is not available for repeat purchase than what will
you do

Karthiga 25
Chik 25
Nyle 30
All clear 20

Chart Title
35

30

25

20

15

10

0
Karthiga Chik Nyle All clear
INTERPRETATION:

From the above table shows that their comparability of meera into other brands 25% of
respondents are for karthiga, 25 % of respondents are Chik , 30% of respondents are Nyle,20%
of respondents are for All clear shampoo.

Would you recommend other in buying Chik more than Karthika

yes 70
no 30

Chart Title

no
30%

yes
70%

yes no

INTERPRETATION:

From the above table shows that their recommend others in buying Chik more than
Karthika,70% respondents are ready and the remaining 30% respondents are not willing to
recommend others.
How satisfied are you with Chik or Kartika needs that you mentioned

Satisfied 30
Very satisfied 70

Chart Title

Satisfied
30%
Satisfied
Very satisfied

Very satisfied
70%

INTERPRETATION:
 From the above table shows that the 30% respondents are satisfied and the remaining 70%
was very satisfied.