CHAPTER IV

ANALYSIS AND INTERPRETATION

Data interpretation refers to the process of using diverse analytical methods to review
data and arrive at relevant conclusions. The interpretation of data helps researchers to
categorize, manipulate, and summarize the information in order to answer critical questions.
The importance of data interpretation is evident and this is why it needs to be done
properly. Data is very likely to arrive from multiple sources and has a tendency to enter the
analysis process with haphazard ordering. Data analysis tends to be extremely subjective. That
is to say, the nature and goal of interpretation will vary from business to business, likely
correlating to the type of data being analyzed. While there are several different types of
processes that are implemented based on individual data nature, the two broadest and most
common categories are “quantitative analysis” and “qualitative analysis”.
For the analysis follow statistical tools have been applied:

No. of Respondents
Simple percentage = 100%
Total no. of Respondents

Percentage can be calculated by dividing the value by the total value, and then
multiplying the result by 100.The formula used to calculate percentage is: (value/total value)
×100%.
 TABLE-4.1

4.1 GENDER OF THE RESPONDENTS

Male 30

Female 70

TOTAL 100

INTERPRETATION:

From the above it is inferred that 30% of respondents are male and 70% of respondents
are female.
 CHART-4.1
GENDER OF THE RESPONDENTS

GENDER

male
30%

female
70%

male female
 TABLE:4.2

AGE OF THE RESPONDENTS

Age No.of Respondents

20-25 19
26-30 31
31-35 20
36-40 16
41-45 14
others 29

INTERPRETATION:
From the above it is inferred that 19% of respondents are 20-25 age and 31% of
respondents are 26-30 age,20 % of respondents are 31-35 age ,16 % of respondents are from 36-
40,14 % of respondents are from 41-45 age.
 CHART-4.2

AGE OF THE RESPONDENTS

35

30

25

20

15 31

10 19 20
16
14
5

0
20-25 26-30 31-35 36-40 41-45
 TABLE:4.3

FAMILY TYPE OF THE RESPONDENTS

Family type No.of Respondents

joint 40
nuclear 60
Total 100

INTERPRETATION:
From the above it is inferred that 60% of respondents are nuclear family and 40 % of
respondents are joint family.
 CHART- 4.3

FAMILY TYPE OF THE RESPONDENTS

joint
40%

nuclear
60%

joint nuclear
 TABLE-4.4

BRAND LOYALITY TOWARDS INDIAN HAIRCOLOURING

Are you Brand loyal to the India Haircoloring

yes 61

no 39

INTERPRETATION:

From the above it is inferred that 61% of respondents are stating that their Brand was
loyal to the India Haircoloring and the remaining 39 % of respondents were not accepting that.
 CHART-4.4

BRAND LOYALITY TOWARDS INDIAN HAIRCOLOURING

Chart Title

no
39%
yes
no
yes
61%
 TABLE-4.5

MEDIA INFLUENCE TOWARDS THEIR PURCHASE

Which media of advertisement influence your purchase

Television 24
Newspaper 26
Brochures 20
Display 30

INTERPRETATION:

From the above it is inferred media of advertisement influence on their purchase are as
follows 24% of respondents are from Television Ads and26 % of respondents are from
Newspaper, 20% of respondents are from Brochures, 15% of respondents are from business,
30% of respondents are from Display.
 CHART-4.5

MEDIA INFLUENCE TOWARDS THEIR PURCHASE

35

30

25

20

15

10

0
Television Newspaper Brochures Display
 TABLE-4.6

OCCUPATION OF THE RESPONDENTS

Occupation

student 10
self employed 21
service 25
business 15

INTERPRETATION:

From the above it is inferred that 10% of respondents are student and 21 % of
respondents are self employed, 25% of respondents are doing service-oriented jobs, 15% of
respondents are from business, 29% of respondents are from other sectors.
 CHART-4.6

OCCUPATION OF THE RESPONDENTS

35

30

25

20

15

10

0
student self employed service business others
 TABLE-4.7

USAGE OF CHIK SHAMPOO

Frequency of using Chik Shampoo

1-3m 26
3-5m 24
5-7m 35
more than one year 15

INTERPRETATION:

From the above it is inferred that their usage of chik shampoo are as follows 24% of
respondents are from3-5mand 26 % of respondents are from 1-3 m, 35% of respondents are
from5-7m, 15% of respondents are from more than one year.
 CHART-4.7

USAGE OF CHIK SHAMPOO

Chart Title

more than one year 1-3m

15% 26%

5-7m
35% 3-5m
24%

1-3m 3-5m 5-7m more than one year

 TABLE-4.8

Reasons to prefer Kartika Shampoo

What are the reasons you to prefer Kartika Shampoo

price 15
package 20
fragence 20
colour 15
Need satisfaction 20

INTERPRETATION:
From the above it is inferred that their reasons to prefer Kartika Shampoo was 20% of
respondents are for package, 20 % of respondents are for its fragence, 15% of respondents arefor
its colour,15% of respondents are for its price and 20% are for their satisfaction.
 CHART-4.8

Reasons to prefer Kartika Shampoo

Chart Title

price
Need satisfaction 17%
22%
price
package
fragence
package
colour 22% colour
17%
Need satisfaction

fragence
22%
 TABLE-4.9

DIFFERENT TYPES OF FORMS INHAIRCARE PRODUCTS

In a typical week, how many different types of forms of hair care products do you
use(e.g., shampoo, conditioner, stylers, hairspray, gel, treatments, etc)
I don’t use any hair care products 40
1_2 10
3_4 10
4_5 15
Or more 25

INTERPRETATION:
From the above it is inferred that their different types of haircare products was 10% of
respondents are 1_2, 10 % of respondents are 3_4, 15% of respondents are 4_5,40% of
respondents are don’t use any hair care products
 CHART-4.9

DIFFERENT TYPES OF FORMS INHAIRCARE PRODUCTS

Chart Title

25%

40%

15%

10% 10%

. I don’t use any hair care products 1_2 3_4 4_5 Or more
 TABLE-4.10

DIFFERENT TYPES OF PRODUCTS IN HAIRCARE

What type of Hair care products do you use

Hair Oil 40
Shampoo 30
Conditioner 15
Gel 10
Others 5

INTERPRETATION:
From the above, it is inferred that their different types of haircare
products was 40% of respondents are Hair oil, 30 % of respondents are
shampoo, 15% of respondents are Conditioner,10% of respondents are
gel and the remaining 5% was others.
 CHART-4.10

DIFFERENT TYPES OF PRODUCTS IN HAIRCARE

Chart Title
45
40
35
30
25
20
15
10
5
0
hari Oil Shampoo Conditioner Gel Others
 TABLE-4.11

QUANTITY OF SHAMPOO

In what Quantity do you buy shampoo

Sachets 35
Bottles/Bigger packs 65

INTERPRETATION:

From the above table shows that 35% of respondents prefer

Sachets and 65% respondents preferBottles/Bigger packs.
 CHART-4.11

QUANTITY OF SHAMPOO

Chart Title

. Sachets Bottles/Bigger packs

 TABLE-4.12

USAGE OF SHAMPOO TO WASH THE HAIR

What do you expect by using a shampoo to wash your Hair

Smoothening 20
To construct damaged hair. 20
Black shiny hair 22
To prevent hair fall 18
To avoid dandruff 20

INTERPRETATION:
From the above table shows that their expectation after using a shampoo
for hair wash was 20% of respondents are smoothing, 20 % of respondents are
to construct damaged hair., 22% of respondents are Black shiny hair,18% of
respondents are to prevent hair fall and the remaining 20% was to avoid
drandruff.
 CHART-4.12

USAGE OF SHAMPOO TO WASH THE HAIR

Chart Title
25

20

15

10

0
Smoothening To construct damaged Black shiny hair To prevent hair fall To avoid drandruff
hair.
 TABLE-4.13

ALTERNATIVE PURCHASE OF MEERA

If you preferred Meera shampoo is not available for repeat purchase than what will
you do

Karthiga 25
Chik 25
Nyle 30
All clear 20

INTERPRETATION:
From the above table shows that their comparability of Meera into other brands
25% of respondents are for Karthiga, 25 % of respondents areChik , 30% of
respondents are Nyle,20% of respondents are for All clear shampoo.
 CHART-4.13

ALTERNATIVE PURCHASE OF MEERA

35

30

25

20

15

10

0
Karthiga Chik Nyle All clear
 TABLE-4.14

RECOMMEND OF BUYING SHAMPOO

Would you recommend other in buying Chik more than Karthika

yes 70
no 30

INTERPRETATION:
From the above table shows that their recommend others in
buying Chik more than Karthika,70% respondents are ready and the
remaining 30% respondents are not willing to recommend others.
 CHART-4.14

RECOMMEND OF BUYING SHAMPOO

Chart Title

no
30%

yes
70%

yes no