CHAPTER-3

DATA ANALSIS AND

INTERPRETATION
 DATA PRESENTATION ANALYSIS
AND
INTERPRETATION

Data analysis and interpretation:

Data analysis will be done through graphical method and on the basis of
survey done, where questionnaire will be given to the customers, then
analyzed and various tests will be performed on it to reach to the final
result and conclusion. Hence, result will be given on the basis of the
descriptive statistical technique.
Limitations:
According to the survey and analyzing the data, it contains many
limitations which are as follows-
 As we have limited time span so it is not possible to cover each and
every detail of the topic or title.
 Company uses various software’s which have certain
standardization information and as a student I can’t access them.
 As the samples taken randomly and population size of Delhi is large,
sample errors are inevitable.
 The study will heavily depend on primary data which is collected
from public at large; hence the authenticity of data can be a
limitation.
Observing and studying the questionnaire:
RESPODENTS= 100
QUESTIONS (IN QUESTIONNAIRE) = 10
TITLE OF QUESTIONNAIRE IS “STUDY OF STANDARDISATION OF
PRODUCTS OR GOODS”

SURVEY DETAILS:
Total sample size 100
Age groups 18 years and above
Marital status married, unmarried and married with children
Qualification Uneducated, high school, graduate, Postgraduate
 1. AGE GROUP
AGE GROUP PERCENTAGE OF NO. OF
RESPODENTS

18 YEARS-30 YEARS 45%

31 YEARS-40 YEARS 20%
41 YEARS-50 YEARS 20%
51 YEARS AND ABOVE 15%

18-30 YEARS 31-40 YEARS 41-50 YEARS 50 YEARS AND ABOVE

INTERPRETATION:
15% From the questionnaire we get
different age groups. From the
above chart, it can be derived
45% that most of the customers are
20%
in the age group of 18 to 30. The
reason being they have more
knowledge about how to check
20%
the quality of a product or good
or the product which is
standardization by BIS mark has
PERCENTAGE OF RESPODENTS quality product.
 2. PROFESSION

PROFESSION PERCENTAGE OF NO. OF RESPODENTS

BUSINESS 15%
JOB/SERVICE 70%
STUDENT 15%

PERCENTAGE OF RESPODENTS
7%

BUSINESS

31%
JOB/SERVICE

62% STUDENT

INREPRETATION:
Most of the people who are interested in buying the standardized
products and goods, have students and jobs.
 3. EDUCATION LEVEL

QUALIFICATION PERCENTAGE OF THE NO. OF RSPODENTS

UNEDUCATED 25%
HIGH SCHOOL 15%
GRADUATE 30%
POST GRADUATE 30%

PERCENTAGE OF THE RESPODENTS

25%
30%

15%

30%

UNDEUCATED HIGH SCHOOL GRADUATE POST GRADUATE

INTREPRETATION:
As per education level most of the customers of the customers of group high
school, graduate and post graduate have more knowledge about standards of the
products by which they should have to check the quality of the products by the
standards while purchase them. But uneducated people have no more knowledge
about standards or BIS marks, due to this they cannot buy the standardized
products.
 4. ARE YOU AWARE ABOUT THE CONSUMER RIGHT-
JAGO GRAHAK JAGO?

PERCENTAGE OF THE NO. OF REPODENTS

YES 85%
NO 15%

PERCENTAGE OF THE RESPODENTS

15%

85%

YES NO

INTREPRETATION:
As per above graph, we interpret that only 85% people have knowledge about
consumer rights and other 15% people have not aware of the consumer rights.
 5. WHEN BUYING A PRODUCT DO YOU GENERALLY
LOOK FOR AN ISI MARK?

PERCENTAGE OF THE NO. OF RESPODENTS

YES 69%
NO 28%
NOT SURE WHAT IS IT 3%

PERCENTAGE OF THE RESODENTS

3%

28%

69%

YES NO

INTERPRETATION:
From the above graph, there have only 69% people who check the ISI mark before
buying a product. It interprets that people have aware of consumer rights but not
enough of ISI mark.
 6. WHEN A PRODUCT WITH ISI MARK FALLS, WHAT
ACTION DO YOU GENERALLY TAKE?
PERCENTAGE OF THE NO. OF THE
RESPODENTS
CALL/VISIT COMPANY SERVICE CENTER 64%
GET IT REPAIRED LOCALLY 19%
COMPLAIN TO BIS 7%
BUY A NEW PRODUCT 10%

PERCENTAGE OF THE RESPODENTS

10%

7%

19%

64%

CALL/VISIT COMPANY SERVICE CENTER GET IT REPAIRED LOCALLY COMPLAIN TO BIS BUY A NEW PRODUCT

INTREPRETATION:
The data interprets that only 7% people complaint to BIS when ISI mark product is
fail. The consumer trust on ISI is so high that some manufacturers have started to
misuse it. But mostly people call or visit in company service center.
 7. WHICH OF THE FOLLOWING FACTORS FORM THE BASIS OF
YOUR TRUST WHEN YOU BUY A NEW PRODUCT?

PERCENTAGE OF THE NO. OF

RESPONDENTS
The brand on basis of advertisements 30%
The Certification mark on the product- ISI 15%
mark, FPO etc.
Referrals/Reviews from acquaintances 35%
Your trust on other products from the same 20%
manufacturer

PERCENTAGE OF THE RESPODENTS

20%

30%

35% 15%

ADVERTISEMENTS IS/CERTIFICATION MARK REFERRALS TRUST ON OTHER PRODUCTS

INTREPRETATION:
The above survey conducted that People across these barriers of sex, age, gender,
educational background, social background and financial income tend to believe
more in the Brand Value (Packaging and Advertisement), Referral from
acquaintances, Quality of a product and trust in the manufacturer more than the
Standardization mark issued by the government.
 8. DO YOU THINK THAT ISI MARK PRODUCTS ARE
SAFE TO CONSUME?
PERCENTAGE OF THE NO. OF RESPODENTS
YES 61%
NO 14%

PERCENTAGE OF THE RESPODENTS

18%

82%

YES NO

INTREPRETATION:
By the above graph, it explains that people believe in the credibility of ISI mark as
an indicator of safety though not as a sufficient indicator of good quality. There
have a safe and secure products among people so there majority was going on ISI
mark certification.
 9. DO YOU KNOW WHAT DOES THE ISI MARK
INDICATES?
PERCENTAGE OF THE NO. OF THE
RESPONDENTS
YES 66%
NO 34%

PERCENTAGE OF THE RESPONDENTS

34%

66%

YES NO

INTERPRETATION:
In the survey, people are aware about the ISI mark. In this case, the people who are
uneducated and have not knowledge of consumer rights and ISI mark, are less.
 CHAPTER-4
CONCLUSION AND
RECOMMENDATIONS
CONCLUSION:

The present study looks at the customer’s perception towards standardization of

the product. The standardization of the product know by the standards which are
formulated by the BIS as ISI mark. This survey or study was very important in the
Indian market, not only for the research but also spread the awareness about
quality of the product. People have their own perspective during the buying a
product. Most of the people have knowledge of the product certification,
standardization, ISI mark and so on. But their perception has different towards a
particular product.

Hence the overall survey majorly on how a consumer check the quality of a product,
by standardization, certification, ISI mark, price, advertisements and any other
factors. This study will help in guide the consumers and the companies for future
products in the Indian market.
 BIBLOGRAPHY

 www.bis.gov.in
 www.localcircles.in
 www.bis.org.in
 www.consumeraffairs.nic.in