Faculty of Information Sciences and Engineering

Media Science Graphic (MSG)

DGR11803
ADVERTISING DESIGN

ASSIGNMENT 2
INFOGRAPHIC POSTER DESIGN REPORT

BY
DARIEN CAFFRISON ANAK JOHN (2112021070003)

DIPLOMA IN GRAPHIC DESIGN (DGD)

STUDENT’S SIGNATURE:

/100

DATE PRODUCT MARKS DATE ON TIME / LATE

16TH OCTOBER 2022

TABLE OF CONTENTS

INTRODUCTION .................................................................................................................. 1

INFOGRAPHIC POSTER RESEARCH................................................................................. 2

1.1 Mountain Dew.............................................................................................................. 2

1.1.1 Background ...................................................................................................... 2

1.1.2 History .............................................................................................................. 3

1.1.3 Vision and Mission ............................................................................................ 4

1.1.4 SWOT Analysis ................................................................................................ 4

IDEA DEVELOPMENT SKETCH .......................................................................................... 5

FINAL ARTWORK ................................................................................................................ 6

CONCLUSION ...................................................................................................................... 7

REFERENCES ..................................................................................................................... 8

RUBRIC ................................................................................................................................ 9

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 INTRODUCTION

Infographics are essentially visual representations of data, presented in a format that

is more engaging than usual written copy. It can be challenging to achieve the same depth of
information as text, but a compelling infographic can be more attractive to web users while
telling a relevant narrative. Quality infographics require high-caliber editorial research and
copy combined with appropriate, interesting and logical designs. Companies marketing with
infographics must be especially conscious of choosing subjects and formats befitting of their
brands.

The outcome of this assignment is demonstrating the ideas, techniques and categories
required to design ad. Students need to create infographic poster of the brand company.
Before creating a poster, they should do research for brand company and sketch the idea
development.

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 INFOGRAPHIC POSTER RESEARCH

1.1 MOUNTAIN DEW

1.1.4 Background

Mountain Dew, stylized as Mtn Dew, is a carbonated soft drink brand produced and
owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage
bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958.
The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H.
“Bill” Jones of the Tip Corporation further refined the formula, launching that version of
Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were
acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the
United States and Canada.

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1.1.2 History

Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the
1940s. Soft drinks were sold regionally in the 1930s, and the Hartmans had difficulty in
Knoxville obtaining their preferred soda to mix with liquor, preferably whiskey, so the two
developed their own. Originally a 19th-century slang term for whiskey, especially Highland
Scotch whiskey, the Mountain Dew name was trademarked for the soft drink in 1948.

Charles Gordon, who had partnered with William Swartz to bottle and promote Dr. Enuf, was
introduced to Mountain Dew when he met the Hartman brothers on a train and they offered
him a sample. Gordon and the Hartman brothers subsequently made a deal to bottle Mountain
Dew by the Tri-Cities Beverage Corporation in Johnson City, Tennessee.

The Tip Corporation of Marion, Virginia bought the rights to Mountain Dew, revising the flavor
and launching it in 1961. In 1964, Pepsi Co purchased the Tip Corporation and thus acquired
the rights to Mountain Dew. In 1999, the Virginia legislature recognized Bill Jones and the
Town of Marion for their role in the history of Mountain Dew.

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1.1.3 Vision and Mission

Mountain Dew was purchased by Pepsi Co. Here the vision and mission of Pepsi Co.:

Vision

To deliver top-tier financial performance over the long term by integrating sustainability into
our business strategy, leaving a positive imprint on society and the environment.

Mission

To provide consumers around the world with delicious, affordable, convenient and
complementary foods and beverages from wholesome breakfasts to healthy and fun daytime
snacks and beverages to evening treats.

1.1.4 SWOT Analysis

These are SWOT analysis of Mountain Dew below:

Strengths

• Strong brand awareness, recall through memorable advertisements

• Unique taste and clear positioning attract a strong brand following
• International brand with lot of resources to grow in the markets
• Good distribution and availability of the product
• Strong brand name of the parent company adds value

Weaknesses

• A lot of investment is required for branding exercises

• Stiff competition means limited market share

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Opportunities

• Innovate a new healthy drink with citrus fruit flavor

• Multiple flavors already exist in foreign markets – launch them here

Threats

• Sprite, its strongest competitor is well entrenched in the market

• Pepsi may cut its marketing budget in the future
• Lot of local drinks and Nimboo based brands are posing a threat

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 IDEA DEVELOPMENT SKETCH

After researched about Mountain Dew, I have proceeded to idea development sketch
for infographic poster.

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7
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 FINAL ARTWORK

I had to choose sketch #1 because it’s suitable for infographic and ease to focus on
product to convey the message. Then, this is my final artwork of Assignment 2.

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 CONCLUSION

In conclusion, I had understood the technique of infographic poster. In this assignment,

I had learnt how to convey the message for audience through information and design to make
more attraction from audience. Not only that, I had gained the Photoshop and Illustration skills
too, which are the software that design the infographic poster. I hope this assignment helps
me to show the art and design skills in the future generation.

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 REFERENCES

• Lombardo, J. (2017, February 6). PepsiCo’s Vision Statement & Mission Statement Analysis.

Panmore Institute. Retrieved October 16, 2022, from https://panmore.com/pepsico-vision-

statement-mission-statement-analysis

• MBA Skool Team. (2020, April 29). Mountain Dew SWOT Analysis, Competitors & USP.

MBA Skool. Retrieved October 16, 2022, from https://www.mbaskool.com/brandguide/food-

and-beverages/6432-mountain-dew.html

• Mission & Vision. (n.d.). PepsicoUpgrade. Retrieved October 16, 2022, from

https://www.pepsico.com/who-we-are/mission-and-vision

• Wikipedia contributors. (2022, September 20). Mountain Dew. Wikipedia. Retrieved October

16, 2022, from https://en.wikipedia.org/wiki/Mountain_Dew

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 SEPTEMBER 2022
EVALUATION FORM ASSIGNMENT 2

100 marks (30%)

Student’s Name: DARIEN CAFFRISON ANAK JOHN Matrix Number: 2112021070003

CRITERIA VERY GOOD GOOD AVERAGE MEETS CRITERIA PROGRESSING MARKS

TO MEET
CRITERIA

5 4 3 2 1

1. The student can Given guidelines, Given guidelines, If someone helps the The student /10
usually think of the student can student somewhat student, student can appears to find
Knowledge/ many new ideas usually thin of managed to think produce some ideas. it difficult to
Solution/ with or without several ideas. several ideas. think of new
specific guidelines. ideas, even
when asked to
10% do so.

2. Color suits The artwork The artwork The artwork The artwork less The artwork no /20
demonstrates demonstrates good demonstrates poor thoughtful design. thoughtful
target audience excellent use of use of color. The choice of color. The design.
color. The design design relatively design is difficult to
easy to understand easy to understand understand and is
20% and is visually and is somewhat confusing.
compelling. visually compelling.

3. Engaging and Mostly engaging. Engaging and Interesting in parts Does not keep /20
attention grabbing attention somewhat but not sustained. audience
Attractiveness in throughout. grabbing throughout. interest.
artwork

20%
4. Use of text Extremely Good visual Some parts of the Has very little visual No visual /30
attractive and eye impact. Attractive artwork have visual impact. impact and
and symbol catching. Has the and eye catching. impact. the artwork
'wow' factor. The artwork shows are not
very little use of interesting.
30% The artwork shows
The artwork shows
good use of
The artwork shows
use of applicable applicable text,
excellent use of applicable text, text, images and images and
applicable text, images, and symbols. symbols.
images and symbols.
symbols.

5. Time Sets realistic Sets somewhat Rarely sets realistic Sets unrealistic Not deliver /20
deadlines for realistic deadlines deadlines for deadlines for the project
Management completing tasks. for completing completing tasks. completing tasks. within the
Delivers the tasks. Delivers Delivers some of Struggles to deliver deadline.
expected results most of the the results of the results on time.
20% before deadline. expected results compromised
on time. quality, but on time.

TOTAL MARKS
/100

Evaluator: SITI NOR FATIHAH BINTI ISMAIL Comments:

Signature: _________________________________________________

Date: WEEK 6 2022 (on time / late / too late) _________________________________________________

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