Summary:

According to Srinivasan Iyengar, Director IT and Operations, Aegon Religare, “Our industry faces
unique, multiple challenges such as high levels of customer churn; attaining net growth in customer
base; selling more products to existing customers to improve profitability, etc.

They created a joint venture with Religare, a global financial services group, and Bennett, Coleman &
Company, one of India’s largest media houses, to form Aegon Religare Life Insurance Company
Limited (ARLI).

Aegon Religare was trying to help people plan their life better, and wanted to focus its business
objective in providing high quality customer service.

Religare Technova which has in-depth understanding of the financial services industry and its
demands are best suited to partner with us in our endeavour to streamline.” Aegon Religare wanted
to increase the number of branches it had, as its business volume was increasing.

In July 2008, Aegon Religare Life Insurance Company Limited started its multi-channel operation in
India by opening 25 branches across the country.

In order to track the leads of potential customers to the final sale of product, Aegon Religare chose
Microsoft Dynamics Customer Relationship Management program.

As a result, productivity has improved,” commented Srinivasan Iyengar Aegon Religare wanted to
open another 50 branches across India and finish this operation in an efficient and predictable
manner.

As it was a newcomer to the insurance market in India, it wanted to deploy an IT solution that would
help it manage its large employee base and also develop talent for the future.

The Lead Management system helped to gain better control, prompt action, and good service by
automatically allocating the nearest agent for each customer and generating an SMS alert with the
client details.

The HRMS made it possible for existing team of HR to handle double the employee strength by
automating the basic employee handling, namely, employee joining, employee leaving, appraisal,
leave management, and training.