ADAPTATION OF TECHNOLOGY ON FOOD ORDERING AND PERCEPTION OF SELF-ISOLATED

CONSUMERS AMIDST COVID19 PANDEMIC

1. Tell me about your study?

As this global COVID-19 pandemic has changed our way of living, online food
delivery services have been widely utilized during the new normal of the COVID-
19 pandemic. The aim of this study is to provide explanatory analysis of the
adaptation of online food ordering among self-isolated consumers amidst the
COVID-19 pandemic, and to determine the influence of a range of factors that is
caused by the pandemic that made consumers and businesses take into
consideration the technological transformation by utilizing the extended Theory
of Reasoned Action (TRA) Fishbein and Ajzen and its family theories including the
Technology Acceptance Model (TAM) proposed by Fred Davis and the Theory of
Planned Behavior (TPM) proposed by  Icek Ajzen . By using survey method, a total
of 208 respondents knowingly and willingly participated in an online survey,
yielding statistically reliable results. This study found out that sociodemographic
variables, i.e., course and year-level are establishing a highly statistically
significant association in the perception of self-isolated consumers at the 0.05
level of significance or at 95% confidence level. In terms of the relationship
between the usability factors, i.e., perceived usefulness (PU), perceived ease of
use (PEOU) and behavioral intention of use (BIOU) to the perception of self-
isolated consumers they established a very high statistically significant
relationship with a level of significance of 0.01 or at 99% level of confidence. As a
result, this study can be used to further identify factors influencing consumers’
perception in OFDS during this time of COVID-19 pandemic. Problem (4)

To fill this gap in the literature, the present study follows an approach that
integrates the customers’ and their perception on taking technological
transformation. The aim of this paper is to provide an exploratory analysis on the
adaptation of online food ordering among self-isolated consumers amidst the
COVID-19 pandemic, to determine the influence of a range of factors caused by
the Pandemic that made customers take into consideration the digital
transformation.

2. Whom do you dedicate your study?

3. Statement of the problem

1. What is the socio-demographic profile of the respondents in terms of:
1.1 Age;
1.2 Sex;
1.3 Course and
1.4 Year Level?
2. What is the level of acceptance of technology in food delivery services in the aspect of:
2.1 Perceived usefulness;
2.2 Perceived ease of use;
2.3 Behavioral intention of use;
3. How do self-isolated customers perceived the food delivery services?
4. Is there a significant relationship between the perception among self-isolated consumers
and demographic profile and acceptance of technology?

4. Strongest points
Our study had several strengths, starting with the fact that it our
study
Covered about technology, namely online food delivery, which is now extensively
used and seen as one of the most successful solutions. Furthermore, we are able
to answer our research problem by obtaining honest and statistically accurate
data.

5 Title of the research

ADAPTATION OF TECHNOLOGY ON FOOD ORDERING AND PERCEPTION OF SELF-ISOLATED
CONSUMERS AMIDST COVID19 PANDEMIC
 5. What is the impact of the study
Consumer behavioral intentions have a significant impact on actual behavior
toward OFDO services but online food delivery has an impact on the
relationship between consumers and their food. The findings of the study
demonstrated that respondents buying behavior is positively influenced by
their use of technology and the level of usability of the food delivery
application has had a significant impact on their day-to-day consumption

What have you learned?

We researchers were able to gain new knowledge and improve our problem-
solving skills despite the challenges we faced during our study. We also
learned that as much as we all embrace technology and we find it convenient
to use online food delivery services especially in this time of pandemic there
are still some of our respondents don’t use food delivery services.

9. What is the contribution of your study in your current knowledge?

In this pandemic this study aims to contribute an exploratory analysis of the
adaptation of online food ordering among self-isolated consumers as they adapt
the technology in food ordering.

10. What is the significance of the study?

The results of the study could be great significant and beneficial especially to the
following:
To the Food Delivery Services
The findings of this research will motivate them as they are also to be considered
as the frontline in terms of service, civilized, and become beneficial to the world
of food delivery services
To the Consumers This study will enlighten them that this is the best alternative
and safer way to order food in their times of cravings as the virus rises high fast.
To the Restaurant and Food Industry can serve as a basis for further study as so
many brands are jumping on the food delivery services and since all restaurants
have different consumer targets.
To the Future Researchers The ideas presented may be used as reference data in
conducting new related research that will give them background or an overview
of the food delivery services and online consumer behavior.

The Concept
The aim of this research is to provide an exploanatory analysis of the demand of
food delivery services among self-isolated consumers amidst the COVID-19
pandemic determine the influence of a range of factors, perceived usefulness,
perceived ease of use and behavioral intention of use that is caused by the
Pandemic wherein made customers and businesses take into consideration the
digital transformation.

Independent variable

Socio-demographic profile

-age.. the most significant proportion of the sample comprised of 52.40% of respondents were aged 21
years old and above,

sex, 75% of the respondents were female,

course, 54.81% of the total respondents were from the Bachelor of Science in Management Accounting
department

year level Sophomore students was comprised of the 37.02% respondents

Adaptation of technology in ordering food online

-perceived usefulness

Level of acceptance of technology in food delivery services in the aspect of Perceived Usefulness

Over-all Mean 4.20 0.95 High Perceived Usefulness

-perceived ease of use

-Behavioral intention of use

Dependent variable self-isolated consumer perception

Self-isolated - it is the act of isolating or separating oneself or itself from

others to prevent the spread of the COVID-19 virus.

Statement of the problem

1. What is the socio-demographic profile of the respondents in terms of:

1.1 Age;

1.2 Sex;

1.3 Course and

1.4 Year Level?

2. What is the level of acceptance of technology in food delivery services in the aspect of:

2.1 Perceived usefulness;

2.2 Perceived ease of use;

2.3 Behavioral intention of use;

3. How do self-isolated customers perceived the food delivery services?

4. Is there a significant relationship between the perceptions among self-isolated consumers

and demographic profile and acceptance of technology?

Research Design

The researcher’s design for this study is through a descriptive correlational research design. It is
designed to provide a snapshot of the current state affairs and to discover relationships among variables
and to follow the prediction of future events from present knowledge.

Sample design

Random sampling, we selected 208 respondents among liceo de Cagayan university students

Namely those enrolled in BSA and BSMA Out of a total of population of 435.

Research Environment
From liceo those are enrolled in the BSA and BSMA which are the 4th and 2nd
most populated courses under the College of Business
and Accountancy Department, respectively.

12. What are the findings in the study?

• The study revealed a total of 208 respondents, and most of them were aged 21 years old and above
with a total of 109 respondents, majority of the respondents were female, 156 in total. And also, most
of the respondents were in the second-year level 77 respondents mentioned. Majority of them are
taking up BS Management Accounting.

• The level of acceptance of technology in FDS in perceiving its usefulness is high, respondents
believed that using a technology in ordering food online will enhance their productivity with a mean
of 4.20 and a SD of 0.95. For the perceiving its ease of use is high, having 4.14 means with a SD of
0.79, so respondents believed that using technology amidst of COVID-19 pandemic would be free
from effort on ordering food online. For the behavioral intention of its use, it is also high with a mean
of 3.83 and a SD of one, so this means that their intention on using this service will directly affect the
way they use.
• Furthermore, the results revealed that there is no connection between age, sex and not a factor in
the self-isolated consumer perceptions. But in terms of the relationship between the course and year-
level and the perception of self-isolated consumer they establishing a very significant association at
the 0.05 level or at the 95% confidence level. There is also a significant relationship between
perception among self-isolated consumers and acceptance of technology having 0.01 of significant
level or at 99% of confidence level. As a result of the findings, it is reasonable to conclude that there
was a substantial relationship between the demographic profile and the level of acceptance of
technology, which can influence the perception of self-isolated consumers.

Reco

Outsourcing delivery drivers is an innovative way to reduce the delivery time

during unexpected rush hours. Hiring more riders can aid the lack of manpower.
2. Easy Access to the management is highly recommended for the reason that
some riders are irresponsible in canceling orders since the delivery place is too far
from their location.
3. Proper communication for customer’s address. The rider should make a call to
the customer before doing the delivery to confirm the address and ask for a
landmark.