UNIVERSITY OF CENTRAL PUNJAB

FALL 2022

Course Title: PRODUCTION MANAGEMENT

Course Code: MGMT 4753

Assignment No. 1

Course Instructor: Sarfraz Rashid

Section: A Program: BBA Date:09-11-2022

Time Allowed: 1 week Maximum Marks: 10

Program Objective:1,2,3 Course Objective:1,2 Course Learning Objective:1,2,3

TO BE FILLED IN BY THE STUDENT

Student Name: Mujeeb Zafar Registration No:L1f19bbbam006 Sr. No:

Page 1 of 3 Quiz
 CASE STUDIES Cougar Mountain:

 Those of you who are skiers or snowboarders know that some resorts have
“high-speed” chair lifts. These lifts are called “detachable” because the chair
detaches from the main cable just before loading people. Once the
passengers are “on board,” the chair reattaches to the main cable and
“rockets” to the top at a much faster speed than the traditional “fixed-grip”
counterparts that remain firmly attached to the main cable. Cougar
Mountain, a medium-sized and profitable ski resort, currently has a
traditional fixed-grip quad lift that takes guests from the main lodge at the
bottom of the mountain up to the peak. While it prides itself on the quality of
its terrain and friendly service, Cougar Mountain’s owner, Jessica Powder, is
concerned that the traditional (a.k.a., slow) lift will start to deter its
established guests from returning year after year. It is time for it to consider
replacing the traditional lift with a high-speed quad. Jessica asked her chief
operating officer, Doug Bowl, to collect some data on the current lift and the
proposed new one. Once he had the data, listed in Table 2.6, he met with
Jessica and Mark Ketting, who is responsible for Cougar’s sales and
advertising. Mark immediately started the conversation by saying, ,
“Customers are going to love that their ride time will be cut in half by the
new lift. But there must be a mistake in Doug’s data. If the new lift doubles
the speed at which skiers travel up the mountain then it must be that it can
unload more skiers at the top at a faster rate! Shouldn’t the unloading
capacity double?” Doug responded, “I think the table is correct because from
what I have observed, people are not able to load onto a detachable lift any
faster than on a fixed-grip lift.” Jessica jumped in, “Doug, assuming you are
right, and I am not sure you are, does that mean the only difference between
a fixed-grip and a detachable lift is that one moves faster than the other?”
 Who do you think is correct, Mark (the unload capacity should be twice as
high) or Doug (the two lifts have the same capacity)?
 Can you give a response to Jessica—is there any other difference between
the two lifts?

Page 2 of 3 Quiz
Q#1: Who do you think is correct, Mark (the unload capacity should be twice
as high) or Doug (the two lifts have the same capacity)?

Ans: I think Doug is correct that the “two lifts have the same capacity”.

Reason why: Capacity should remain same.First most similar remarks is that
when ski hills declare a new fixed gripped lift is, "Why didn't you put in a high-speed
lift instead?"
So I took some time to discuss the differences between these two types of lifts and
why some resorts across the Midwest choose fixed gripped chairlifts rather than
detachable high speeds .The following differences make it clear that..

1. Planning Criteria. Different ski areas have different planning criteria, but

at Cougar Mountain  the criteria is a nine minute ride. If a lift is shorter than 4,300
feet, it’s a perfect candidate for a fixed grip chair. And, depending upon the terrain, a
longer ride can also be desirable, if it gives skiers and riders a needed rest.

2. Mountain Capacity. While many high-speed lifts are high-capacity, they don’t

have to be. According to Victor Cougar Mountain   has many low-capacity, high-
speed lifts. As he puts it, “We want to deliver people to the top fast, but we don’t
want to overload the terrain.” Fixed grip or detachable, planners make a conscious
decision about how to disperse skiers.

Page 3 of 3 Quiz