Product Life Cycle

Mapping Template

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 How to Use This Template:
Step 1: Review the Product Life Cyclce
stages in the next tab.

Step 2: Input a list of your own products

in the Product Life Cycle Template tab,
alongside their stages, what comments
you have about their stage, and the last
update date.

Step 3: Consider adding complimentary

or competitor products to this template for
a wider view of your industry.

g Software
a, ads, and more !
 Stage
1 - Development
2 - Introduction
3 - Growth
4 - Maturity
5 - Saturation
6 - Decline
 Description / Characteristics
• Can be lengthy and expensive depending on prodcut complexity, product newness and competition
• Build brand awareness
•• First launchcampaigns
Marketing in the marketplace•
often shiftBuild
from product
customersawareness•
buy-in to Reach out to potential customers• Sales typically low at first• Promote with inbo
brand presence
•• New distribution
Production channels, features and support services
costs decline
•• Establish yourself as a leader,
Focus on differentiation differentiate
in features, your brand price, customer service
brand awareness,
•• Use customer
Marketing testinomonials
focuses in or
on nostalgia marketing
superiority of product
• Extend product life cycle with new strategies, features, or markets
Want more information about product life cycle stages? Read this blog post.
es? Read this blog post.
Last Updated Product Current Stage
12/30/22 Example Product 1 1 - Development
12/30/22 Example Product 2 4 - Maturity
12/30/22 Example Product 3 6 - Decline
 Roadblocks / Concerns
Refer to our product roadmap to launch in Q1 of next year.
Reinvest in innovation to reignite growth in new areas.
Retire product and reassign assets to divisions in the introduction phase.