Product Launch

Planning
Template

Marketing Hub - Marketing Software

Attract visitors through blogging, social media, ads, and more !

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 How to Use This Template:
Step One: Use the first tab to list the steps
and tasks that need to be completed for
the product launch.

Step Two: Use this tab to update progress

and readiness of the campaign.

Step Three: Use this tab to plan and track

all social media and PR activities.

Remember: You should feel free to add,

remove, or adjust any columns on these
tabs as you see fit.
g Software
a, ads, and more !
 This Template:
first tab to list the steps
d to be completed for
.

s tab to update progress

e campaign.

is tab to plan and track

d PR activities.

hould feel free to add,

any columns on these
 Copy finalized by
Product Version or Name Task/Deliverable/Asset DRI/Owner
(date):
Alpha - Example Row Press release Jen January 1
Alpha - Example Row Customer alert email Michel January 1
Alpha - Example Row Home page promotional video Jeremiah January 1
Alpha - Example Row In-app product update Holly January 1
Alpha - Example Row Product Spotlight Video Alexandre January 1
Localization Status (details on which
Requires Legal With Legal Team for Signed off by Legal
languages have been completed, if Date to set live Live?
Review? Review? Team?
ESapplicable)
completed NO N/A N/A February 1 N/A
ES completed YES YES IN PROGRESS January 20 NOT YET
N/A YES NOT YET N/A February 1 NOT YET
ES completed YES YES YES February 2 YES
N/A YES NOT YET N/A February 3 NOT YET
 Team Notes
Product Marketing
Customer Marketing
Product Marketing
Engineering
Video Team
 Directly
Last updated Department Team Responsible
Individual
January 1 Marketing Website Team Jorge
January 1 Marketing Social Media Jamie
January 1 Product Mobile Alexandre
January 1 Legal Legal Samantha
 Details on Assets You're Creating Overall Readiness Roadblocks / Concerns
Copywriting for home page
Front-end design
Copywriting for redesigned
for paid promotion pricing page On track - in progress None
Creative assets for social posts Ready to go None
All mobile
- Terms versions of Alpha V2 features
of Service On track
Slight - not yet
concern begun
- have not None
Awaiting pricing page copy
- Privacy Policy started from Website Team
Asset Links
 Directly responsible Creative ready, if Link to draft within
Publish Date Publish Time Platform Copy ready?
individual applicable? social tool
February 1 9:00 AM LinkedIn Jamie YES YES
February 1 9:00 AM Instagram Jamie YES YES
 Publish Status
Not yet live
Not yet live