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Social Media Management & Marketing

Socials Analytics Monitoring


A

Check & Record Resources:


Metrics on previous Check analytics from the previous month - Sales Monitoring Sheet
marketing activities Keep track of the monthly marketing activities on Social Platforms. This will help you to analyze different
month campaign / - Socials Analytics
marketing - Facebook Ads Monitoring strategies and approach on social media marketing.

Update Resources:
Plan for next month Marketing List down the marketing campaigns and
- Marketing Idea Board
marketing on socials Milestone sheet activities for next month.
- Marketing Milestones Facebook Ad Monitoring

Are we running Create a Schedule Keep track of the monthly marketing activities on Social Platforms. This will help you to analyze different
ads next Yes plan for the the Pubslished Ad A strategies and approach on social media marketing.
month? Ad implentation

Plan for the goal of the paid, including the ad Resources:


copy, targeting, ad creative. Once it is done. - Advertising Campaign
No Select the time and day for next month for - Facebook Ad Monitoring Content Calendar
setting up and launching the ad. - Marketing Milestones

Are we Create a Forward to


schedule Record
creating video Yes plan for the Graphics for
implementation Videos
content? video Video Editing

Marketing Milestone
Plan for video content to create next month. Resources:
Schedule the activities needed, ie. shootings,
- Video Content Campaign
editing, etc. Coordinate with Werkhof staff if
needed to producte the video
No

Published Publish on Final Video


A Video Socials Output

Year-end top
Create the content calendar for next month. performing
Create the content dealers
Forward the content ideas to graphic designer Resources:
to create the images. Once final, schedule the - Content Calendar
posts to publish on Socials

Forward content plan


to graphics

Create the graphics Schedule posts Monthly Posts A

Plotting of Quarterly Marketing Activities

START

Marketing Ideas Create an Excel File Sheet to list down Resources:


/ Activities marketing activity or ideas to implement - Marketing Idea Board

Update the file whenever new marketing ideas


Update the File for new Resources:
/ activities are suggested and disussed. Refer
marketing campaigns - Monthly & Quarterly Minutes of Meeting
to minutes of meeting for reference.

Perform analysis,
findings & Update monitoring sheet from Marketing Resources:
recommendations Milestones - Marketing Milestone
current quarter's
milestone

Create Milestones for Create marketing milestones with time Resources:


next quarter schedule, cost, and other details. - Marketing Milestone

Marketing
Milestone

Create a letter of request for the marketing


Create marketing budget to Werkhof. Attach the marketing
budget request milestone document

Submit to Werkhof
Admin for Approval

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