www.brandhype.

in

DIGITAL MARKETING
PLAN FOR D.LIGHT
www.brandhype.in

Our Objective

1st Objective 2nd Objective 3rd Objective

We'll promote, popularize and Increase create positive brand awareness and Ensure robust presence and visibility on
sales and business give due exposure to USP’s of D.Light. Facebook, Instagram, LinkedIn & Twitter
channels

4th Objective 5th Objective 6th Objective

Promote and popularize the Website to all Re hammer the memories of our target To establish D.Light as a trusted brand
targeted audience through our Ads copies, customers. Never out of sight, never out in Affordable Solar Products Sector
Posting, Join Relevant Group, Display Ads. of mind theory.
and create interest about the brand USP
www.brandhype.in

Social Media
Optimization

- Facebook
- Instagram
- LinkedIn
- Twitter
www.brandhype.in

Facebook Operation Strategy

Conceptualization &
01 Creation
Team will Create Photo, Gifs,
photo-based video, reels,
02 Posting
Team will post 16 Product Based
Post, 8 Brand Post & short 4videos
or reels in a month.
testimonial, story Posting and blog
sharing

03 Boosting
Designing campaigns and
activities for the brand on a
monthly basis and building
amplification plans.

Note : Monthly reporting to track performance of content and campaigns done

www.brandhype.in

Instagram Operation Strategy

Conceptualization &
01 Creation
Team will Create Photo, Gifs,
photo-based video, reels,
02 Posting
Team will post 12 Product Based
Post, 6 Brand Post & short 4videos
or reels in a month.
testimonial, story Posting and blog
sharing.

03 Boosting
Designing campaigns and
activities for the brand on a
monthly basis and building
amplification plans.

Note : Monthly reporting to track performance of content and campaigns done

www.brandhype.in

LinkedIn Operation Strategy

Conceptualization &
01 Creation
Team will write and create content
Related to Life Transformation,
02 Connection
Team will focus more on NGO
People and will promote OUR BRNAD
VISION. Follow Groups & Relevant
Testimonials, Life Stories, Show people. We'll create and design apx
Case Growth in Numbers. 20 content in a month.

03 Boosting
Designing campaigns and
activities for the brand on a
monthly basis and building
amplification plans.

Note : Monthly reporting to track performance of content and campaigns done

www.brandhype.in

Twitter Operation Strategy

Conceptualization &
01 Creation
Team will write and create content
Related to Tips & Tricks and the
02 Connection
Team will focus more on NGO
People and will promote OUR BRNAD
VISION. We'll create and design apx
way D.Light is impacting the Nature
20 content in a month.
in a positive way.

03 Boosting
Designing campaigns and
activities for the brand on a
monthly basis and building
amplification plans.

Note : Monthly reporting to track performance of content and campaigns done

www.brandhype.in

Content
Marketing

• Conversational Marketing
• Blog Marketing
• Educative Articles
• Discussion Forums
• FAQ’s
www.brandhype.in

Content Operation Strategy

1. Choosing a niche segment to write the blogs.

2. We propose to write 6 blogs per month, which will be promoted well
across all channels including and just not limited to Social media.
3. Strong structuring and strategic placement of content on website. We
have developed a few unique strategies in this regard, making us different
and elite as compared to our competitors.
4. 1. The key will be to choose the topic keywords strategically in
synchronization with our SEO strategy.
www.brandhype.in

Social Media
Advertisement

- Offers and promotions related ads.

- Discount coupon codes ads.
- Referral codes campaign.
- Swipe Ads
- Outband Ads
- Remarketing Ads
- Traffic Generation Ads
- Carousal Ads
www.brandhype.in

SM ADs Operation Strategy

We shall set up a dedicated ad manager account. We shall create some interesting creatives
based on your service and run the ads – laser targeting specific audience, carefully identifying
the demographics and Geo location for these ads. We shall air multiple ads / campaigns to be
able to assess what works better.
1. Outbound Ads – These ads are in form of visual display ads. These are served on our chosen
websites, apps, online magazines, newspapers or other portals where we think there is traffic
who may be our service seeker, decision maker or influencer. The purpose is to entice him / her
to click on our ad. Once he / she click on our ad, we take him through a predefined
engagement funnel.
2. Re-marketing ads – Digital marketing is all about data. As we keep running the campaigns
across different platforms and formats, we keep building the data. This data is used to refine
our target audience by profiling the current audience who have taken action at different touch
points.
3. Traffic gen ads – The objective of these ads is to generate traffic on website where we entice
them to explore the website and try to monetize this traffic.
www.brandhype.in

Google
Advertisement

- Search or Text ads ( Inbound )

- Display Ads ( Outbound )
- Banner Ads ( Outbound )
- Tower Ads ( Outbound )
- Insertion Ads ( Inbound )
- Remarketing Ads (advanced level marketing)
www.brandhype.in

Google Ads Operation Strategy

Step 1 – Create and Integrate merchant center feed and prepare landing page
for brand promotion.
Step 2 -- Integrate Chat Option on website.
Step 3 – Start with Product Listing ads.
Step 4 – Add Google Search and display network to our strategy.
Step 5 – Start Social media ads.
Step 6 -- We will run a few traffic gen ads. Here we push traffic of interested
audience to our landing page.
Step 7 – Add Pixel marketing / follow / Remarketing / Retargeting ads to our
strategy.
-- We implement step 7 once when we have some traffic / some queries/ some
data to work on. These ads shall give the best ROI. These advanced tactics
normally are implemented after running the ads for 30 – 40 days.