Social Media

Marketing Proposal

Created by:
Olusegun Balogun Frontline Educational Technologies

Prepared for:
The PDP Gubernatorial Candidate
Cover Letter

Frontline  Educational  Technologies  Limited  is  a  diversified  

information  and  communications  technology  company  focused  on  
providing  cutting  edge  solutions  with  our  innovations  for  our  client’s  
100%  satisfaction.  Frontline  Educational  Technologies  Limited  is  a  
top  provider  of  software  development,  Computer  Based  Testing  
(CBT),  Digital  Marketing  platform  and  other  professional  IT  services.
We  implore  to  consider  Frontline  for  your  social  media  marketing  
needs.  I'm  glad  we  had  the  opportunity  to  connect  so  that  my  team  
and  I  could  get  a  clear  understanding  of  your  social  marketing  
expectations.  
By  using  social  media  strategies  and  implementing  procedures  based  on  
the  results  of  extensive  analysis,  study  of  social  media  trends,  and  
application  of  specifics  unique  to  Ministry  of  Works,  we  are  confident  in  
delivering  effective  results  within  your  social  media  channels.  
We  believe  our  proposal  provides  a  complete  social  media  marketing  
strategy,  which  will  culminate  in  highly  successful  results  for  your  
business.  
If  
  you  have  any  questions,  please  don't  hesitate  to  get  in  touch.  My  
Contact  information  is  below.  
 
Thank  you,  
Frontline  Educational  Technologies  
 
 
Olusegun  Balogun  
 
Sbalogun@live.com  /  08054285250  
Executive Summary
Creating Engaging Social Content Posting Ministry Related Updates
Beginning  with  quick  yet  thorough  planning/preparation,  our  team  will  plan  
Our  plan  is  to  engage  our  social  media  audience  by  sharing  the  ministry  of  works  
out  a  dynamic  on-­‐going  social  content  calendar  to  guide  you  to  your  goals.  
  news,  press  releases,  events,  Contractor  spotlights,  and  more.  
We  will  grow  an  increasing  social  audience  and  follower  base  through:  Online  
Campaigns,  hash  tag  campaigns,  strong  use  of  keywords,  sharing/retweeting  
We  will  also  pay  close  attention  to  Political  trends,  and  share  it.  This  will  
relevant  news,  "liking"  posts,  staying  updated  within  the  industry,  and  
help  to  gain  exposure  with  your  target  market.  
contributing  our  own  unique  content  to  broaden  reach.  

Integrate Social Media Activity into Promotions and Social Campaigns

Other Campaigning Plans We   will   utilize   social   channels   to   connect   with   your   follower   base,   and  
engage   them   with   promotions   to   get   them   excited   about   both   current  
With  clear  communication  and  monthly  brainstorm  meetings,  we'll   events,  and  the  brand  itself.  
be  able  to  consolidate  the  marketing  initiatives  to  fit  your  goals  and    
promotional  material.   These  campaigns  can  last  as  short  as  a  day,  or  can  run  up  to  Eight  
  months.  We'll  be  able  to  analyze  the  results  from  each  campaign,  and  
Campaigns   via  social  media  are  more  important  than  just   then  we  will  provide  a  report  of  it's  success.  
 
sharing  about  giveaways,  questions  and  answers,  contests,  and/or    
Results  of  campaigns  can  be  compared  so  the  most  effective  
promotions.  We  will  agree  on  a  schedule  for  a  series  of  posts  to  keep  
promotions,  offers,  or  contests  can  be  replicated.  
up  the  exciting  momentum  for  all  prospective  ongoing  project.  
Sustained  Monitoring Analytics  
 
It  is  important  to  regularly  maintain  marketing   We  will  provide  you  with:  
activity  for  maximum  growth.    
  Daily  and  Weekly  Analytics  —  Such  as:  follower  growth,  reach,  
We  will  continually  monitor  each  channel,  and  will  respond  to  any  questions,   demographics,  comments,  "likes",  shares,  retweets,  etc.  
comments,  and  posts  within  a  two  hour  time  period.  Two  hours  will  allow  us    
to  confirm  that  accurate  information  is  relayed  back  to  the  person  asking.   Reporting-­‐  Summarizing  various  results  and  activities  over  each  
quarter.  
 
We  will  set  up  a  meeting  to  go  over  the  results,  to  then  tweak  our  
approach  accordingly.  
  
Assessment  
 
 
 
 
Since  the  Ministry  of  works  is  currently  piloting  many  constructions  within   The  current  weaknesses  Frontline  Educational  Technologies  will  work  to  
 
Ondo   State,   Frontline   Educational   Technologies   is   excited   to   team   improve  are  as  follows:  use  of  more  consistent  promotional  campaigns,  
up   and   tackles   the   challenge   of   improving   their   current   social   use  of  photo  marketing/infographics,  and  using  analytics  to  demonstrate  
media  standings  and  social  media  awareness.   effective  social  media  marketing.  
As  you  know,  successful  social  media  marketing  and  Campaigning  is  the   By  analyzing  the  current  successful  marketing  trends,  such  as:  use  of  key  
best  way  to  get  noticed.  In  my  research,  I  discovered  that  the  Ministry's   words,  creating  interesting  infographics,  and  interacting  with  the  
current  primary  social  media  strengths  include:  timely  responding  to   audience  in  a  fun  and  professional  manner  will  be  useful  ways  to  get  
comments,  and  creating  clever  content  to  engage  with  the  current   started.  
follower  base.   Through  consulting,  strategy  and  executing  in  cooperation  with  the  Ministry  
  of  Work  and  Frontline  Educational  Technologies  will  direct  the  proper  
implementation  of  Social  Media  channels  that  will  further  build  the  brand,  
Proper  integration  of  all  aspects  of  marketing  and  messaging  with  clear   loyal  voters  base  and  community.    Some  of  the  activities  that  will  be  included  
objectives,  target  audience  and  flow  are  essential  for  optimal  performance   in  the  program  are:  
and  ROI  within  social  media  marketing.    Currently,  few  individual    
1) General  Social  Media  Strategy  and  Social  Integrated  Marketing  
components  are  in  place  leaving  a  significant  opportunity  for  unified  and  
consulting.  
consistent  messaging,  as  well  as  the  need  for  significant  upgrades  in  digital  
2) Formal  Analysis  of  current  marketing  deployment,  Social  strategy  
marketing  norms,  resulting  in  opportunity  to  connect  and  engage  customers.   development  and  integration.  
  3) Social  Media  Account  creation,  management  and  daily  responsibility,  
  including  Facebook,  Twitter,  Linkedin,  YouTube.  
4) Fanpage  custom  landing  page  design  and  implementation.  
5) Twitter  page  custom  background  design  and  implementation.  
6) Development  and  execution  of  a  social  content  strategy  
7) Management  of  Fanpage  posting  -­‐  We  will  be  posting  1-­‐3  times  per  
day  
8) Management  of  Twitter  posting  -­‐  We  will  be  posting  12-­‐20+  times  
per  day  
9) Cross  channel  flow  consulting  from  all  media  sites  including  website,  
fanpage,  twitter,  etc.  
10) General  text,  photo,  video  and  other  posts  to  Social  Media  umbrella  
sites.  
11) General  compilation  and  coordination  of  client  news,  events,  
community  involvement  postings  within  Social  Media  umbrella  sites.    
12) Social  Media  cross  pollination  and  marketing  integration  plan  and  
execution,  ensuring  all  client  channels  are  integrated  and  draw  on  
one  another  toward  social  media.    
13) Responding  and  engaging  with  fans  and  followers  to  build  
relationships.    
Implementation  
From  our  discussion,  we've  agreed  to  follow  a  social  media  marketing  strategy  to  ensure  a  consistent  presence  through  each  important  channel.  
 
Here  is  what  we  guarantee  on  a  daily/weekly/monthly  basis:  
 
 
DAILY   WEEKLY   MONTHLY  
RESPONSIBILITIES   RESPONSIBILITIES   RESPONSIBILITIES  
     

One  relevant  LinkedIn  Article  Share   0-­‐15  Engaging  Twitter  posts  per  week   10  YouTube  Videos  per  Month  
       

Respond  to  any/all  engagements  from   1-­‐6   Instagram  Uploads   Marketing  Reports  
Voters/followers  base        
       

  5-­‐12   Facebook  Actions    

       
 
  Social  sharing  Ministry  of  work’s  blog  posts  
 
Share  at  least  five  relevant  articles  within  the  
 
industry  to  demonstrate  further  credibility  
Goals  and  Outlook  
Upon  implementing  the  social  media  marketing  strategy  described  above,  we  can  use  this  
information  to  compare  results  month  to  month/quarter  to  quarter/year  to  year,  to  understand  
the  full  scope  of  the  marketing  initiatives  worth  pursuing.  
 
Our  analysis  projects  the  following  outcomes:  
 
 
1. Areas  of  your  voters  strength  
2. The  age  demographic  of  your  supporters    
3. Detailed  understanding  of  the  Ministry  of  works  Mandate    
4. The  usefulness  of  the  projects  embarked  so  far  by  the  ministry  of  works  
5. Speed  of  Information  to  voters  
6. Increased  contributions  
7. Improved  experience.  
8. Increased  awareness.  
9. Transformational  results.  
10.  
Our Team
Frontline Educational Technologies is in the fun business of marketing through the
Various social media Channels to drive web traffic, engage an audience, run
social campaigns, and contribute unique content to follower base.

Founded by Olusegun Balogun, in 2013, Frontline Educational Technologies

delivers proven social media marketing results. We are committed to influencing
optimal votes and supports growth, while exceeding our client's expectations.

Our team is mostly based out of Ondo state. We are a small group of
passionate marketers, committed to the success of our clients
Billing and Scheduling
Frontline  Educational  Technologies  payments  method  90%  of  the   project  total  is  due  on  the  signing   of  this  Digital  Marketing  proposal.  The   remaining  10%  
is  due  on  the  completion  of  the  project.  

 
Here  is  an  outline  of  our  pricing  and  services  monthly:  
 
Name   Price   QTY   Subtotal  
       

Accounts  Creations     40    

Consulting  on  brand  identity:   N5,  000,  ooo.00   1   N5,  000,000.00  

       

Monitoring  &  Engagement   N100,  ooo.00   40   N4,  000,000.00  

       

Analytics  &  Reporting   N200,  000.00   80   N16,  000,000.00  

       

Posting/Content  Creation   N250,  000.00   60   N15,  000,000.00  

 
Subtotal   N50,  000,000.00  

Total   N50,  000,000.00  

 
 
Please  choose  your  preferred  method  of  payment:  monthly  or  Quarterly    
Terms  and  Agreement  
 
 
Prior  to  a  contractual  agreement,  elements  of  this  proposal  may  be  amended  upon  collaboration  with  the  client,  Ministry  of  Works,  at  
the  discretion  of  Frontline  Educational  Technologies.  
 

Case  Studies  
 
1.  Donald  Trump:  Making  Digital  Great  Again  
Perhaps  one  of  the  most  obvious  examples  of  political  digital  marketing  in  recent  history  is  Donald  Trump’s  digital  campaign.  Though  it  was  certainly  
controversial,  no  one  can  deny  the  now  U.S.  President's  campaign  was  extremely  effective.  Many  even  claim  it  won  him  the  election  
 
2.  UK  Labour  Party  Learns  from  Its  Past  Mistakes  
The  UK’s  2017  General  Election  was  a  tight  race,  but  the  Labour  party  had  huge  wins,  gaining  21  seats  from  its  Conservative  opponents.  Though  Jeremy  
Corbyn  didn’t  win  the  Prime  Minister’s  seat,  the  party  made  huge  strides  by  investing  in  effective  digital  media  campaigns  that  were  all  about  
distributing  the  right  messages  as  the  right  times.