Location Based Marketing

Tools

UNIT 2 : Google My Business & Google Maps

Certificate in Digital Marketing | March 2022

Source: www.similartech.com
Copyrights © 2021– Asia Pacific Institute of Digital Marketing
Google Maps

● Google Maps is a web mapping service developed by Google. It offers

satellite imagery, street maps, 360° panoramic views of streets, real-time
traffic conditions, and route planning for traveling by foot, car, bicycle and air,
or public transportation.

https://maps.google.com/
How Marketers Can Utilize?

● Add a business location

● Claim an existing location

Copyrights © 2019 – Asia Pacific Institute of DigitalMarketing

Add a new location by entering
the details and
pin pointing the location
on the map
If your location already
exists on the map and if
you want to claim it
click on “Claim this
business”
Google Review
Why Google Review is Important?

• Google Business Reviews Increase Brand Trust

• Increase Online Exposure & Local SEO
• Improve Click-Through Rates to Your Website with Google Reviews
• Provides Customer-Created Content
• Converting Site Visitors into Loyal Customers
• Protecting the Company’s Reputation
70% of consumers need to read at least four
reviews before they can trust a business.

Star rating is the number one factor Used by

customers to judge a business
 Only 6% of consumers don’t trust
customer reviews at all

68% say positive review make them

trust a local business more
 43% of time consumers search a
business by review at least one time per
month.

60% of customers have searched a

business at least six times per year
 94% of consumers will use a business
with 4 star rating

51% of customers will choose a business

if it has positive reviews

80% trust reviews as much as personal

recommendations
 95% of consumers suspect censorship
or faked review when they don’t see bad
reviews

88% of online shoppers incorporate reviews

into their purchase decision
95% of travelers read reviews prior to
booking.

Local businesses have an average

of 39 Google reviews.
Google My Business

● Google My Business is a free and easy-to-use tool for businesses and

organizations to manage their online presence across Google, including
Search and Maps. By verifying and editing your business information, you
can both help customers find you and tell them the story of your business.

https://business.google.com
Advantages

● Let’s customers find your physical location

● Helps on gaining SEO ranking (Better Search Visibility)
● Enables businesses to display critical information
● Another communication channel
● Gain customer insights
● Track website traffic, calls and store visits
● If an exceptional service is provided positive reviews
 Create a listing

1.Login to Google My Business using your gmail

2.Click on Add Location
3. Type your business name
4.Enter your business address
5.Pin point your location on Google Maps
6.Choose your business category
7.Enter your contact details
8.Verify your location by getting a post card to location which you mentioned on the step 4 (Approximately
It would take 14 days to get the post card to the mentioned location)
9.On your Google My Business home, go to the your listing click on Enter Verification Code to enter and
verify the Business
1.Login to Google My Business using your Gmail
Click on Add Location
Type your business name
Enter your business address
Pin point your location on Google
Maps
If you have any other Business Location
Choose your business
category
Enter your contact details
Verify your location by getting a post
card to location which you mentioned
on the step 4 (Approximately It would
take 14 days to get the post card to the
mentioned location)
Method to Verify
On your Google My
Business home, go to
the your listing click on
Enter Verification Code
to enter to verify
 Claim a listing or Suggest an edit

1.Find out your listing by making a Google Search

2.Click on Suggest an edit to remove a place which is no longer functional or edit it’s contact details,
operating hours, name etc.
3. To claim an existing business click on “Own This Business”
4.Cross check & edit info
5.At last, you can claim the location by getting verification code via existing phone or via receiving a post
card to the desired location.
 Capabilities - Posts

Google Posts are a new feature introduced by Google

which allow businesses to share messages directly with
their customers which show up in the local panel on
Google search and on Google Maps.
 Capabilities - Info

This section allows you to edit business related information and to check the location live on
both Maps and Google Search
Capabilities - Reviews

Contains all the reviews which you

get for your business listing, you can
segregate these reviews by All,
Replied and Haven’t replied.
Capabilities - Messaging

Allows customers viewing your listing to message you

directly. Respond to questions, share information, and
quickly connect, for free.
 Capabilities - Photos

Allows you to add and manage images related to

your business.
 Capabilities - Website

Have your own mini website with all the critical information for your customer, this is totally free
of charge!
Capabilities - Users

Add and manage users to your account, using this you can
allow several others who are a part responsible for different
functions to act as one business unit.
Home
contains,

Latest updates
on the
performance,
reviews and
post
performance.
 Thank You!
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