BABNEET SALHOTRA Channel Partner Manager

Babneetsalhotra@echelonedge.com +91 7015592422 Sector 15, Part-2, Gurugram, Haryana, India

Profile Summary

Experienced Product Marketer with 7.5+ years of experience in driving business growth through a customer-centric
approach. Proven skills in utilizing event marketing, SEO, SMO, email marketing, CRM, and channel partnership.
Strong analytical and problem-solving abilities. Skilled in leading teams, identifying growth opportunities, and
building strong relationships with key stakeholders. Seeking a leading role in a dynamic organization to drive
business success through a customer-centric approach. Having 30+ Certification of tools and skill.

Professional Skill

Search Engine Optimization Channel Partnership

Social Media Optimization Product Marketing
Email Marketing Lead Generation
CRM Event Marketing

Experience

Echelon Edge Pvt Ltd Dec-2021 - Present

Channel Partner Manager
Increased organic traffic to the company website by 30% by optimizing for search engines, resulting in higher visibility and
engagement with B2B audiences.
Successfully engaged with B2B customers and improved brand awareness by 40% by developing and executing effective
social media strategies.
Improved B2B customer engagement and loyalty by 25% by managing the CRM system, resulting in increased customer
retention and satisfaction.
Achieved a conversion rate of 15% and ROI of 20% through successful planning and execution of targeted email
marketing campaigns to B2B audiences.
Successfully drove sales and increased market share by 10% by developing and managing relationships with B2B channel
partners.
Improved marketing strategies and achieved a 25% increase in leads by analyzing B2B marketing performance data and
making data-driven decisions.
Developed and executed effective B2B-focused marketing strategies, resulting in a 35% increase in brand awareness,
30% increase in target audience engagement, and a 20% increase in successful conversions.

Kotak Mahindra Life Insurance Company Limited Jan-2021 - Nov-2021

Recruitment & Development Manager -Agency Channel
Agent Recruitment Performance Management
Agent Development Compliance
Agent Engagement Agency Support.

TDI Infra. Corp. Pvt Ltd Dec-2020 - Aug-2019

Assistant Manager - CRM/Audit
CRM System Management Customer Service
CRM System Audit Reporting and Documentation
Process Improvement
Signature Global India Pvt Ltd July-2019 - July-2015
Senior Executive - CRM/Mortgage
Handled collection calling and property mortgage consulting
Coordinated with banks/NBFCs for property loan disbursements and collections
Maintained good broker relationships and coordinated with sales department
Responsible for MIS reporting and post-sales documentation using ERP
Transferred to Karnal as Senior Executive - CRM, where responsibilities included:
Broker relationship management
Coordination with sales department
MIS reporting
Post-sales documentation using ERP.

Awards
Rising Star- Echelon Edge Pvt Ltd- 2023
Highest PHFs Receiver - Kotak Mahindra life Insurance Pvt Ltd.-2021
Star Of the Month - Collection/Disbursal - Signature Global India Pvt. ltd.-2019
Winner of Debate Completion - Global warming - National Public School -2010

Software and Tool

Google search Console Ahref Word Press Admin
Goggle Analytics 4 Apollo Yoast
Google Keyword Planner Mail Chimp Zoho CRM
Google Trend Microsoft Outlook Zoho Campaign
Google Search Engine Microsoft Office Zoho Sales IQ
Google Light House Rank Math Zoho Forms
Linked In SEMRush Zoho Social