Month Promotion Activities Implementation Blocking Factors

Status
January Campaign of online Not started Pending
advertising on identification and
relevant websites and negotiation with
platforms advertising
partners
February Collaborate with Not started Pending
outdoor events or identification and
activities to increase negotiation with
brand awareness. relevant event
organizers
March Contests or product Not started Pending
giveaways on social development of
media platforms contest mechanics
and prize selection
April An all-season Not started Social media
footwear social media campaign
campaign showcasing all-
season footwea
May Collaborations with Not started Influencer
influencers for partnerships for
product reviews and product reviews
endorsements and endorsements
June Email marketing Not started Pending
campaign aimed at development of
returning consumers email content and
design
July All-season footwear is Not started Pending
highlighted in store coordination with
displays and signage. store managers for
installation
August Creation of content Not started Pending
for blog posts and completion of
articles advertising all- content creation
season footwear and editing
September The introduction of a Not started Pending approval
limited-time from sales team
promotion or discount and finalization of
on all-season promotional details
footwear.

October Public relations tactics Not started Pending

to gain media development of
coverage for all- press release and
season footwear media outreach
 strategy
November All-season footwear is Not started Pending
featured in a holiday- brainstorming and
themed marketing approval of
campaign. campaign concept
December Post-campaign Not started Pending collection
analysis and and analysis of
promotion activity relevant data for
evaluation performance
evaluation

Blocking Factors:
1. The social media campaign is awaiting final approval from the marketing team.
2. Identification of appropriate influencers and contract discussions with them for
influencer partnerships
3. Email content and design for an email marketing campaign are being finalised.
4. Coordination with store managers for in-store exhibit and signage placement
5. Completion of blog post and article content development and editing
6. Sales team approval and finalisation of promotional details for a limited-time offer or
discount
7. Identification and negotiation of collaboration with event organisers for outdoor
events or activities
8. Creating contest mechanics and selecting prizes for social media freebies or contests
9. Campaign concept development and approval for a holiday-themed marketing
campaign
10. Online advertising identification and negotiation with advertising partners
11. PR operations need the creation of a press release and a media outreach strategy.
12. Data collection and analysis for post-campaign analysis and review.

Note: The implementation status and blocking factors may vary depending on the specific
circumstances and internal Under Armour processes. This chart can be altered and updated
as needed to serve as a broad guideline for all-season footwear promotion initiatives.

Several ways can be used to assess the performance of Under Armour all-season footwear
to guarantee they meet the objectives. Here are some methods to consider:

1. Analysis of sales data: Analyzing sales data can assist in determining how well all-season
footwear is functioning in the market. Tracking sales volume, revenue, and market share
over time is one example.

2. Customer input: Gathering feedback from customers who have purchased and used the
all-season footwear can provide important insights into its performance. This can be
accomplished through the use of surveys, reviews, and social media monitoring.

3. Product testing: Product testing can help evaluate the performance of all-season
footwear in a variety of weather and terrain circumstances. Laboratory testing, field testing,
and wear testing are all examples of this.
4. Competitor analysis: Examining the performance of competitors' all-season footwear can
reveal how well Under Armour's footwear compares. This can include an examination of
features, pricing, and marketing techniques.

5. Marketing campaign analysis: Analyzing the efficacy of marketing efforts can assist in
determining how well all-season footwear is resonating with the target population.
Analyzing website traffic, social media engagement, and advertising stats are examples of
this.

Overall, a mix of these methodologies can be used to assess the performance of Under
Armour all-season footwear and ensure that it meets the goals.