I have no idea what to name it-

marketing plan
as requested by fachri because he’s
the only investor that I have.
Here is the presentation begins (of course, duh)
Table of contents

01 02 03
About us Market Goals &
(serius aku belum ketemu
namanya) analysis strategy

04 05 06
Content plan Budget KPI overview
No name brand
bag.
This no name brand company that i’ve been
wanting to create since years ago.
Trying to find a gap within the market, create the
demand for timeless modern designs, a bit of an
edginess but also driven by trend and also
functionality (karena trend terus bergerak jadi ga
boleh idealis) adding playful elements and little
more touches to represent the brand itself and
also modern individuals.
Our goals
Short term
Our main goals now are to increase sales through
improved marketing and customer outreach,
optimize operational processes to reduce costs and
increase efficiency and establish a timeline for
new products
Long term
The overall goal of the company is to expand into
new markets or geographies, develop and
implement a strategy to reduce environmental
impact and increase sustainability and increase
market share
What sets us apart?

Always go for the

new trend Out-of-the-box Customer service
i’d rather go for trendy stuff Our out-of-the-box ideas are creative We focus on providing a high level
compared to being idealist and stuck solutions that challenge the status of customer service so that the
with the old style that lasts a bit quo and provide unique value experience is positive
longer since I have set the market for
younger audience who always go for
trendy stuff.
Our guiding principles

Integrity Customer focus

For me, integrity means operating with i put customers at the center of everything
honesty, trustworthiness, and strong moral they do. i listen to customer feedback and
values. commit to ethical and environmental incorporate it into decisions, products and
standards services

Innovation
It means us coming up with new ideas,
methods, and products that can grow the
business
Competitor analysis

Features Pricing Customer feedback

Compare features and benefits of your Analyze your competitor’s pricing and Examine the feedback
product offers on their products

Monitoring Emerging trends Organic search

Keep an eye on their offers and Identify any emerging trends in your How are your competitors optimizing
product launches industry their SEO?

(I havent search this yet)

Key action items

First quarter Second quarter Third quarter

Monitor and review Measure the

Key action 1 Create detailed procedures
process performance effectiveness of processes

Use data analytics Develop strategies to gain more Stay up to date with new
Key action 2 to gain insights followers on sociam media technologies and trends

Establish control of spend for Foster an environment of

Key action 3 Invest in KOL
operational collaboration

Focus on continuous Ensure proper management of

Key action 4 improvement resources
 Buyer persona infographic (ini penting to know the potential buyer kedepan)

Motivations
1 Creativity

2 Ecology
Name (maya) Personality
18 and student ● Explorer, adventurous. 3 Music

● Engaged on social media, speaks

for themselves
Bio
● Not easily influenced by ads or
Customer yang tau trendy stuff,
social media
tiktok type of a person, knows her
style
Roadmap infographic
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Analyze and understand the needs of

Understanding
your target audience

Research existing products in the

Conduct research industry and analyze how successful they
are

Generate ideas based on user feedback

Brainstorm ideas
and research findings

Develop a product and

Create a basic version of the product
prototype

Put the prototype through rigorous

Test for usability testing processes to ensure that it meets
user requirements

Analyze feedback Analyze feedback

Case studies
Instagram giveaway Results
A product giveaway

23% 80% 10%

Approach
Increase in shares Increase in Increase in clicks
● Preparing a set of posts and stories followers
we can share on Instagram to let
more people know about our brand Key takeaway 1 Content posted on weekdays is
shared more
● We can get shared more and maybe
reach virality if our content is
attractive and easy to share
Key takeaway 2 We must design new content to
keep new users