PLAN

MARKETINGA
Napravila: Tara Cesar, 3.a
 Plan marketinga
 važan u poslovnom okruženju
 glavna svrha planiranja: određivanja ciljeva poslovanja
 omogućuje plasiranje, prihvaćanje i poboljšanje proizvoda
 glavna svrha marketnog plana: - određivanje strategije
- privlačenje novih
-zadržavanje starih kupaca

 „planiranje zahtjevan proces jer

je nemoguće predvidjeti
budućnost, i što ona nosi”
 Malcolm Mcdonald
 Plan marketinga - definicja
 pisani dokument/nacrt
 detaljno opisani načini provođenja marketinških aktivnosti
 načini njihove kontrole
Sadržaj plana marketinga
01 Sažetak za upravu

02 Analiza postojećeg stanja

03 Marketinški ciljevi

04 Strategija marketinga

05 Taktike marketinga

06 Financijski proračun

07 Implementacija i kontrola
 Sažetak za upravu

Short term Long term

Our main goals now are to increase sales
through improved marketing and customer
outreach, optimize operational processes to
reduce costs and increase efficiency and
establish a timeline for new products
The overall goal of the company is to
expand into new markets or geographies,
develop and implement a strategy to reduce
environmental impact and increase
sustainability and increase market share
 Analiza postojećeg stanja

Features Pricing Customer feedback

Compare features and benefits of Analyze competitors’ Examine the feedback
your product pricing and offers on their products

Monitoring Emerging trends Organic search

Keep an eye on their Identify emerging trends How are your competitors
offers and launches in your industry optimizing their SEO?
Ciljevi
Strategije marketinga
 Taktike marketinga

Always on time Out-of-the-box Customer service

We never miss a deadline. You Our out-of-the-box ideas are We focus on providing a high
can rely on us and rest assured creative solutions that level of customer service so
that your product will be ready challenge the status quo and that the experience is positive
on time provide unique value
333,000
New Instagram followers

5m 23s
Average reading time on our posts

3 languages
We publish our content in different languages
 Analiza postojećeg stanja
Integrity
For a us, integrity means operating with
honesty, trustworthiness, and strong moral
values. We commit to ethical and
environmental standards
Collaboration
We create an environment where employees
can work together productively and
efficiently to achieve common objectives. It
involves sharing knowledge, skills,
resources, and ideas
Customer focus
We put customers at the center of everything
they do. We listen to customer feedback and
incorporate it into decisions, products and
services
Innovation
Innovation is an integral part of our
company’s culture and is essential for
success. It means us coming up with new
ideas, methods, and products that can grow
the business
123,123
New leads during the last month
 Market share

Here’s the market share

of our industry
Market share is the percentage
of a market that is controlled by
a particular company or
industry. It is calculated by
dividing the total sales revenue
of a company by the total sales
revenue generated in the
entire industry

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Key actions items

First quarter Second quarter Third quarter

Monitor and review Measure the
Key action 1 Create detailed procedures
process performance effectiveness of processes

Use data analytics Develop strategies to Stay up to date with new

Key action 2
to gain insights reduce waste technologies and trends

Invest in technology Establish control of spend Foster an environment of

Key action 3
solutions for automation and reduce overhead collaboration

Focus on continuous Ensure proper Research best practises

Key action 4
improvement management of resources from outside
What to show
in a mockup 01
1. Product/website description: A brief overview of the
product/website, including its key features,
dimensions, and materials used
02
2. Features and benefits: A detailed explanation of the
features and how they will benefit the user

3. Technical specifications: A list of the

product's/website's technical specifications, such as
03
dimensions, weight, power requirements, connectivity
options and hosting platform
 Buyer persona infographic
Name: Michael Doe
“This is a quote, words full of wisdom that can make the
Age: 33
reader get inspired.”
Education: MBA
Occupation: Sailor Personality Motivations
Location: Australia ● Conscientiousness 1. Ecology
● Agreeableness 2. New advances
Preferences ● Assertiveness 3. Creativity
● Resilience 4. Literature
35%
Ecology and sustainability
Pain points
65% Knowing your buyer persona’s pain point will help you create messages
Utility and application that are tailored to their needs
 Roadmap infographic
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Analyze and understand the needs of
Understanding
your target audience

Research existing products in the

Conduct research
industry and analyze them

Generate ideas based on user feedback

Brainstorm ideas
and research findings

Create a basic version of the product to

Develop a prototype
show investors

Put the prototype through rigorous

Test for usability
testing processes

Analyze feedback Analyze feedback

 Market size overview
Month Income Growth Potential customer $20,000
Include the total size of the market, which represents the
January $50,000 8% entire potential customer base for the product or service

February $250,000 5.5%

Product or service $1,000
March $10,000 5% Identify the target market for the product or service,
which may be a subset of the total market. This could be
April $75,000 6% based on factors or specific needs

May $80,000 23%

Current market size $320
June $25,000 10% Indicate the current market size, which represents the
portion of the target market that the company has
July $15,000 8% successfully captured
 Social media stats
Platforms with most users
5,408 540 5,408
Followers Comments Likes

8,500 1,230 1,008

Followers Comments Likes

1. Spain We put customers at the center of

2. USA everything they do. We listen to
3. Australia customer feedback

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Case studies
Instagram giveaway Approach
A product giveaway for our second ● Preparing a set of posts and stories we can share on
anniversary as company Instagram to let more people know about our brand
● We can get shared more and mabe reach virality if
our content is attractive and easy to share

Content posted on weekdays

Key takeaway 01 is more shared

We must design new content

Key takeaway 02 to keep new users
Follow the link in the graph to modify its data and then paste the
new one here. For more info, click here
 Hvala na
pažnji
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