Exito

MARKETING
PROPOSAL
FOR Q1 (FEB, MAR, APR)

Start Slide
Exito
About The
Proposal

We Focus On
Lowest Hanging Fruits
We will focus on lowest hanging fruits and things
that create most impact within less time.

The Ideas

Email Marketing
Content Marketing
Social Media Marketing
Hiring
Events
Exito
About The
Activities

Email Marketing
Suggested Activities

Create Drips Run A/B Tests Focus on ABM Build Workflows

Create multiple drips for Run A/B Tests on the next Run account based email Automate lead flow and
each email campaign and batch of emails and figure marketing campaign for campaigns through
track the lead flow through which gets maximum major events like EWPC, workflows so that leads are
it. Mostly top of the funnel. responses and repeat that. parallelly on social and email. worked upon.
Exito
Content Marketing
Suggested Activities
Create Collaterals
Create multiple one-pager
collaterals for website and
form fills. (Post event reports,
case studies etc) These can
be used in the outreach
program also.
Create Blogs
Create knowledge sharing
blogs which can be
repurposed on social as well.
The blogs can have CTA for
form fills for database
collection.
Thought Leadership
Use Rishi's LinkedIn Account
for building thought
leadership status quo
through regular posting and
tracking. Make the account &
content personal.
About The
Activities
Email Templates
Create email templates for all
flagship events for A/B tests
and keep them ready for
execution, this will give us
more time to efficiently track.
Exito
About The
Activities

Social Media Marketing

Suggested Activities

Outreach Drips Change Social TOV Reels Regular Posting

Create multiple drips for Change tone of voice for
each outreach program social channels and
campaign and track the stremline a template for
lead flow through it. each channel to be
Mostly top of the funnel. followed.. Create 1 week
worth of social posts for
consistency.
Create Reels out of To maintain consistency,
speaker videos for social build social calendar for a
media. Reels have taken month with regular posts
over social media, this scheduled. Adhocs can be
would ensure we have added in between on these
enough traction. posts.
Exito
About The
Activities

Events Marketing
Suggested Activities

Video Snippets During the Event Post event Lead Generation

Create video snippets of Run pictures on social media Run post event report and Track leads through events
keynote speakers and of Exito event as its send it as an email and create lists on CRM for
sponsors to promote on happening. This will keep the campaign to all our all flagship events.
social. These snippets can audience engaged. Click database and event
be part of pre-event pictures of people visiting attendees.
promotion. and tag them.
Exito
About The
Activities

Hiring
Suggested Activities

Sr. Graphic Sr. Content Writer PR & Media Person Insides Sales
Designer Person