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a and get results with Hootsuite.
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 Easily manage all your social med
Start Your Fre
Network Handle Channel
Team, Owner
Social Media Verified
eg. Instagram [eg. @Hootsuite] Manager] Y/N/Request submitted
nage all your social media and save time with Hootsuite.
Start Your Free 30-Day Trial
Mission
customer Statement
service during number ofKPIs
followers, Topon
[Based Content
your Most
the Recent Post
specific
office hours"] etc.] chosen KPI(s)] network?]
Keep / Deactivate Notes
Include any notes about the account here. Eg. "inactive account, consider deleting."
Easily manage all your social media and save time with Hootsuite. Free 30-Day Trial
INSTAGRAM
Account(s)
Handle and
Include @username(s) Bio the text
Copy and paste Hashtags
regularly and/or ones your Link in Profile
bio? Paste that link
link to the profile(s) here that appears in your bio that appear in your bio here

Performance
period. ie.#past
of Posts
12 months, all [KPI no. 1] periodYoY Change
makes the most [KPI no. 2]
time, etc. Eg. Engagement Rate, Click-Through Rate,
sense for your Likes, Comments, etc. Not sure what to track? Read m
business.

Audience
Demographis # of Followers YoY Change Click-Throughs
Use Instagram Business Insights and analytics to pull demographic info of your current followers. For more info: https://blog.h

Goals
the right[Goal
goals no. 1]
for each this audit[Result]
to determine if [Goal no. 2] [Result]
network you were successful

SWOT Analysis
INTERNAL FACTORS
high engagement rateSTRENGTHS
on our WEAKNESSES
video resources to do
posts produce IGTV content

EXTERNAL FACTORS
Eg. Our competitorsOPPORTUNITIES
aren't THREATS
Eg. Competitor Y has 2X
using Instagram Stories the number of followers
al

Top Content /
Verified Channel
"Amanda Wood,Owner
Social Mission
"Grow brandStatement
awareness and KPIs. Paste the
Pinned Post
Indicate whether your account has been
Marketing verified, or if you've
Manager" submitted
and drive a verification
traffic/leads." application.
link to the postMore
here.info here: https://blog.

YoY Change [KPI no. 3] YoY Change

Use Instagram Analytics to gather perform

YoY Change [KPI no. 3] YoY Change

[Goal no. 3] [Result] YoY Change

A
 Most Recent Post account,Notes
underused/abandon consider
ed accounts. deleting."
Easily manage all your social media and save time with Hootsuite. Free 30-Day Trial
FACEBOOK
Account(s)
Handle and
Include @username(s) that About
appearsSection Hashtags
in the About regularly and/or ones your Link in Profile
bio? Paste that link
link to the profile(s) here section of your profile. that appear in your bio here

Performance
period. ie.#past
of Posts
12 months, all [KPI no. 1] periodYoY Change
makes the most [KPI no. 2]
time, etc. Eg. # of fans, Likes, Engagement Rate,
sense for etc.Not
your sure what to track? Read more: https://blog.hoot
business.

Audience
Demographis # of Followers YoY Change Click-Throughs
Use Facebook analytics to pull demographic info of your current followers. For more info: https://blog.hootsuite.com/faceboo

Goals
the right[Goal
goals no. 1]
for each this audit[Result]
to determine if [Goal no. 2] [Result]
network you were successful

SWOT Analysis
INTERNAL FACTORS
Eg. Our company has STRENGTHS
positive WEAKNESSES
Eg. We lack resources to
Facebook reveiws monitor comments

EXTERNAL FACTORS
spending money onOPPORTUNITIES THREATS
more fans and a higher
Facebook ads engagement rate
al

Top Content /
Verified Channel
"Amanda Wood,Owner
Social Mission
"Grow brandStatement
awareness and KPIs. Paste the
Pinned Post
Indicate whether your account has been
Marketing verified, or if you've
Manager" submitted
and drive a verification
traffic/leads." application.
link to the postMore
here.info here: https://blog.

YoY Change [KPI no. 3] YoY Change

Use Facebook Analytics to gather performa

YoY Change [KPI no. 3] YoY Change

[Goal no. 3] [Result] YoY Change

A
 Most Recent Post account,Notes
underused/abandon consider
ed accounts. deleting."
Easily manage all your social media and save time with Hootsuite. Free 30-Day Trial
TWITTER
Account(s)
Handle and
Include @username(s) Bio the text
Copy and paste Hashtags
regularly and/or ones your Link in Profile
bio? Paste that link
link to the profile(s) here that appears in your bio that appear in your bio here

Performance
period. ie.#past
of Posts
12 months, all [KPI no. 1] periodYoY Change
makes the most [KPI no. 2]
time, etc. Eg. Engagement Rate, Response Time,
sense for etc.Not
your sure what to track? Read more: https://blog.hoot
business.

Audience
Demographis # of Followers YoY Change Click-Throughs
Use Twitter Analytics to pull demographic info of your current followers. For more info: https://blog.hootsuite.com/twitter-ana

Goals
the right[Goal
goals no. 1]
for each this audit[Result]
to determine if [Goal no. 2] [Result]
network you were successful

SWOT Analysis
INTERNAL FACTORS
STRENGTHS
Eg. We have a fast average relevant content toWEAKNESSES
share
response time on Twitter

EXTERNAL FACTORS
Twitter to researchOPPORTUNITIES
products tweets that @mentionTHREATS
and ask support questions our brand
al

Top Content /
Verified Channel
"Amanda Wood,Owner
Social Mission
"Grow brandStatement
awareness and KPIs. Paste the
Pinned Post
Indicate whether your account has been
Marketing verified, or if you've
Manager" submitted
and drive a verification
traffic/leads." application.
link to the postMore
here.info here: https://blog.

YoY Change [KPI no. 3] YoY Change

Use Twitter Analytics to gather performanc

YoY Change [KPI no. 3] YoY Change

[Goal no. 3] [Result] YoY Change

A
 Most Recent Post account,Notes
underused/abandon consider
ed accounts. deleting."
Easily manage all your social media and save time with Hootsuite. Free 30-Day Trial
LINKEDIN
Account(s)
Company Page Tag
Handle and
Include @username(s) Link
ensure it's in Profile
consistent Channel
"Amanda Owner
Wood, Social
Line
link to the profile(s) here Copy and paste the text that appears
across in your tag line.Need
network help optimizing
Marketing Manager" your profile? Expert t

Performance
period. ie.#past
of Posts
12 months, all [KPI no. 1] periodYoY Change
makes the most [KPI no. 2]
time, etc. Eg. Click-Through Rate, Engagement Rate,
sense for your Leads, etc.Not sure what to track? Read more: https:
business.

Audience
Demographis # of Followers YoY Change Click-Throughs
Use LinkedIn analytics to pull visitor demographics. For more info: https://blog.hootsuite.com/linkedin-analytics/

Goals
the right[Goal
goals no. 1]
for each this audit[Result]
to determine if [Goal no. 2] [Result]
network you were successful

SWOT Analysis
INTERNAL FACTORS
STRENGTHS
posts is higher than any WEAKNESSES
LinkedIn as an employee
other network advocacy platform

EXTERNAL FACTORS
Eg. Use LinkedIn forOPPORTUNITIES THREATS
LinkedIn as a recruitment
employee advocacy tool more effectively
al

Top Content / Pinned

Mission
"Grow brand Statement Most Recent Post
awareness statement and KPIs. Paste underused/abandoned Notes
account, consider
Post
and drive traffic/leads." the link to the post here. accounts. deleting."

YoY Change [KPI no. 3] YoY Change

Use LinkedIn analytics to gather performa

YoY Change [KPI no. 3] YoY Change

[Goal no. 3] [Result] YoY Change

A
Easily manage all your social media and save time with Hootsuite. Free 30-Day Trial
SNAPCHAT
Account(s)
Handle and
Include @username(s) Bio the text
Copy and paste Hashtags
regularly and/or ones your Link in Profile
bio? Paste that link
link to the profile(s) here that appears in your bio that appear in your bio here

Performance
# of Posts
specific period. ie. past 12 [KPI no. 1] periodYoY Change
makes the most [KPI no. 2]
months, all time, etc. Eg. Views, Complete Rate, etc.Not sure
sense for what
your to track? Read more: https://blog.hootsuite.com/so
business.

Audience
Demographis # of Followers YoY Change Click-Throughs
Use Snapchat analytics tools to pull demographic info of your current followers. For more info: https://blog.hootsuite.com/sna

Goals
the right[Goal
goals no. 1]
for each this audit[Result]
to determine if [Goal no. 2] [Result]
network you were successful

SWOT Analysis
INTERNAL FACTORS
STRENGTHS WEAKNESSES

EXTERNAL FACTORS
OPPORTUNITIES THREATS
al

Top Content /
Verified
submitted a verification Channel
"Amanda Owner
Wood, Social Mission
"Grow brandStatement
awareness and KPIs. Paste the
Pinned Post
application. Marketing Manager" and drive traffic/leads." link to the post here.

YoY Change [KPI no. 3] YoY Change

Use Snapchat Insights to gather performan

YoY Change [KPI no. 3] YoY Change

[Goal no. 3] [Result] YoY Change

A
 Most Recent Post account,Notes
underused/abandon consider
ed accounts. deleting."
Easily manage all your social media and save time with Hootsuite. Free 30-Day Trial
PINTEREST
Account(s)
Handle and
Include @username(s) Bio the text
Copy and paste Keywords your Link in Profile
bio? Paste that link
link to the profile(s) here that appears in your bio List any keywords you're targeting
here with your profile and content. Mor

Performance
period. ie.#past
of Posts
12 months, all [KPI no. 1] periodYoY
makesChange
the most [KPI no. 2]
time, etc. Eg. Repins, Impressions, ClicksNot
sense forsure
yourwhat to track? Read more: https://blog.hootsuite.com/so
business.

Audience
Demographis # of Followers YoY Change Click-Throughs
Use Pinterest Analytics to pull demographic info of your current followers. For more info: https://blog.hootsuite.com/pinterest

Goals
the right[Goal
goals no. 1]
for each this audit[Result]
to determine if [Goal no. 2] [Result]
network you were successful

SWOT Analysis
INTERNAL FACTORS
STRENGTHS WEAKNESSES

EXTERNAL FACTORS
OPPORTUNITIES THREATS
al

Verified Channel
"Amanda Wood,Owner
Social Mission
"Grow brandStatement
awareness TopPaste
and KPIs. Pin the
Indicate whether your account has been
Marketing verified, or if you've
Manager" submitted
and drive a verification
traffic/leads." application.
link to the postMore
here.info here: https://help.

YoY Change [KPI no. 3] YoY Change

Use Pinterest Analytics to gather performa

YoY Change [KPI no. 3] YoY Change

[Goal no. 3] [Result] YoY Change

A
 Most Recent Post account,Notes
underused/abandon consider
ed accounts. deleting."