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Just as we all know, in building a website, content plays an important role because everything stands or falls on its representation. A good idea of
web content will help you retain your audience, raise your ranking in search engine result pages, and easily generate traffic.
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But not only a website; content can be in the form of videos, blogs, social media marketing, apps, cartoons, etc.
Remember, content is everything, and everything is content. In this blog, we cover all the details related to the content.

Table of Contents
1. Blogging Ideas For Website
2. Niche(Goal)
3. Do Research
3.0.1. How to make a better form of research
4. Keywords
4.1. What is a keyword?
4.2. Types of keywords in SEO
4.3. Why keywords matter :
4.3.1. How do I include keywords on my site?
5. Content writing
5.1. Why proper content writing is important
5.2. Basic Rules of Content Creation
6. Summary :-

Blogging Ideas For Website

If you already have a concept for your blog, you can skip this section and go directly to the “niche” (goal) section.
Some people start blogs for a variety of reasons.

•) Personal website: This is a form where you use your creativity to post your personal blog (text), your hobbies, your thoughts, your knowledge,
reviews, etc. to around the world. It’s a place that’s entirely yours, where you can pursue your passion and spend more time exploring yourself
with people around the world.

•) Entertainment website: here you can post your creative story in the form of webtoons, e-books, webnovels, reviews of games or web series, and
write articles about your favourite celebrities, kpop idols, kdrama, movies, or even make a fun quiz related to entertainment. I hope you it; it’s all
about delight.

•) Information website: Here you can make a blog related to people’s queries to guide them: an education topic blog that informs them
regarding plants, flowers, animals, the environment, anything that relates to ecosystems, education, politics, technology, etc. This blog’s main
purpose is to boost people’s knowledge, awareness, and ability. This kind of content is also a good example of an in-depth article.

•) Non-profit website: building an online community to engage people around the world to participate in foundation fundraising events and
donation campaigns to help the community save the environment, animals, and humanity. To attract people to join the mission to support them,
various charities are taking action by making blogs to inform people about the problem and make them aware of it.

•) Earn Revenue: Website blogging can be lucrative over time by posting consistently good, relevant content that engages a larger audience and
brings more traffic to your website. If you have a large audience, then you can sign up for AdSense, and it will place ads on your site, which can
boost your status. Also, after appealing to a larger audience, more brands will want to engage with you to drive more traffic to their products
and services. You can also work here as a third-party publisher, promoting their products and services to your audience. This is called affiliate
marketing, and it’s also a good source of money-making.

Above, we discussed some blogging concepts for websites; now that you have a better version of the idea, which one could be the best approach
for your website content?

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Niche(Goal)

Having a niche (goal) for your website is beneficial to you because it allows you to decide your priorities and turn a big idea into reality.

How to find a niche: Here are some overarching factors to consider to determine your vision.

For monetization: some people start blogging out of passion, but after having a large audience, some people wonder and want to make money
from their site as a professional job. So here are so many ways that you can make revenue.

•) Affiliate marketing: here you promote someone’s products and services to your site’s audience as a third-party publisher.

•) Google AdSense: if you generate that much traffic on your site, then you can sign up for AdSense, and then he will check your audience number.
If you have that much good traffic, then AdSense will start applying ads to your site.

•) sponsored posts: after having that much audience, everyone wants to collaborate with you to promote their products and service offers to your
audience.

There are so many ways you can earn revenue that you can figure them out after entering this online marketing platform.

Competition existence: It’s not that after creating a piece of content and publishing it all works is over because there are so many websites out
there that are working on making the same type of content for their audiences. If their content could have that much relevancy and effective
keywords, it would probably be on the search engine’s first page, and then more people would like to go there. So, we have to analyse the level of
competition to generate traffic on our site and rank higher on search engine result pages.

We should need to draw a good picture of our idea before facing that competition.

•| Make an in-depth article blog

• Better use of keywords

• Follow all rules and regulations of the search engine.

• Use relevant phrases.

•| Try to research more about audience intent for making relevant content.

Check market relevancy: before preparing the content, we should need to determine whether our content is useful to people or not. How many
searches regarding this topic could happen in a month? Which kinds of keywords do people use the most to search about this topic?

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That is why, before preparing content, we should check the search records to see what kinds of queries people are searching for most in search
engines, and then you can make content related to that topic. Otherwise, no one wants to waste a lot of their time writing such boring content
that no one will want to read it.

•) You can check market relevance in search engine analytics.

•) Which topic was on trend?

•) Which topic could bring traffic for a long time?

•) Which kind of website should be more popular among online viewers?

Then you can carry out your niche, do your research, and then start writing content.

Reflect your passion and interest: That is good to go with your passion, because you have the knowledge about it and the eagerness to learn
more about it; that will be a boost to your content-writing skills, which could easily catch viewers’ eyes. Even if you can deliver an in-depth article
to your audience, it would better stand up to their intent, cover all the details about that topic, and generate leads for your site.

It also makes your blog effort more sustainable and could help you be passionate about your niche.

After reviewing all the above factors, we should have to decide our content priorities.

# It can be based on engaging a large number of audiences.

# making more relevant and effective content.

# Raising your ranking on search engine result pages (SERPs)

# Making profitable conversions

# Being sustainable in posting blogs

It could be anything; every business has its own different priorities within a niche, but I could try to cover up some content-related niches, and I
hope it will be beneficial for you.

Do Research
Without the collection of information, it’s hard to turn an imagination into reality because research is a factor in creating content that works as
raw material. which is most important for conducting a content marketing pillar.

•) searches: After considering the types of web content, it is substantial to start covering the details regarding the concept and marketing range,
audience, level of competition, etc. Here you have to find the audience’s search intent and the keywords they are using for this particular topic.

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what kind of relevant content and queries they are searching for most on that specific topic. Which one do you think is more profitable to make a
blog for, and which one can give you a better conversion of revenue to generate traffic on the search engine result page?

You can find all the data related to the monthly audience search by going to the answerthepublic.com site and typing in the name of your web
blog topic, and it will display the number of searches and the different phrases of keywords that people are using to find that topic. Which is
beneficial to finding a better blog topic header that is relevant to the audience’s intent?

•) Keyword searches: Keywords play an amazing role in your website’s ranking and engaging with the audience, as all content marketing
strategies stand on keywords, so choosing the right keyword for your blog topic is an essential part of content.

For this, the Google Keyword Planner tools will help you find the average monthly searches for that specific keyword and also determine the level
of competition.For example, if the keyword is “digital marketing,”

Then it will display all monthly searches that relate to this specific keyword.

• Like, digital marketing, digital marketing course, digital marketing agency, etc.
# with their numbers of searches and competition level

With the help of the keyword planner, you can even know any other country’s average monthly searches along with the competition level of any
specific keyword too.

•) Marketing competition level: Think about how many website bloggers there were before and how many are now generating content on the
same topic. If I search for the best travel places in India, so many sites will come up in the search engine’s display. Search engines give their
audience the privilege of choosing relevant content that complements their interests.

So, now was the beginning of the competition between the sites regarding their search engine ranking, their keywords and phases, their
relevancy, and their effective way of writing. How many sites are going to be opened by a viewer? For that, we just need to analyse the audience’s
intent.

Competition will also have a positive impact because it will encourage you to write more effectively and do proper research on your topic to
compete with your opponents.

How to make a better form of research

# come up with deep research about a topic with the help of books, sites, author articles, etc.

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# Do keyword research for better use of their relevancy in the content.

# up-to-date about trending topics from Google search, Quora, LinkedIn, Pinterest, Instagram, social media, etc.

# Inquire about the level of competition.

# Investigation of the users’ intent on the search engine by keywords and phases

Keywords

What is a keyword?
A keyword is a key for online users who use it to operate the search engine for their queries in the form of words and phrases to find information.

A keyword is a valuable part of a website because it tells search engines about the content of your website page. “Keywords” are terms that
indicate the words or phrases that an online user enters into a search engine to find the information that they are looking for. If a user’s search
keywords match the keywords on your site, then the search engine will display your site on the search result page.

Types of keywords in SEO

1) Short-tail keywords

A short-tail keyword contains one-to-two word-length words and phases. It has the highest search volume and the most intense competition. Its
type of keyword doesn’t define user intent that clearly. Example: restaurant, winter clothes, cat food, etc.

2) Medium-tail keywords

A medium-tail keyword has three- to four-word phrases. It has a moderate search volume and average competition. Its type of keyword provides
half the relevancy of user intent. Example: SEO tips for bloggers; digital marketing strategies; an Indian curry recipe; etc.

3) Long-tail keywords

A long-tail keyword covers five words or longer phrases in length. It has the lowest search volume and the least competition. This type of
keyword provides full relevancy in search results pages because it’s clear user intent. Example: cat food under $10 on Amazon; the best domain
name offer on GoDaddy; leather handbag sets for women on Etsy; etc.

4) Informational keywords

These keyword terms are used by online searchers when they are looking for more information about something in search queries on Google,
Bing, Yahoo, Naver, etc.

These keywords typically start with who, why, what, how, when, where, do, does, etc. Example: What is SEO? How can I make a website? Why do I
hesitate in front of people? , can I buy an online domain?, etc.

5) Transactional keywords

These keywords are commonly known as “buyer” keywords because they represent the buying or selling process in a business. In digital
marketing, it’s used to attract visitors who are ready to purchase a product or service. These keywords have the strongest search intent for taking
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These types of keywords start with “best,” “top,” “buy,” “sale,” “for sale,” “to buy,” “near me,” “review,” “offer,” etc. Example: “Best Offer on
Domain Purchase,” “Sofa for Sale in Delhi,” “Top Website Builder Tools,” “Buy shoes online,” “Restaurants near me,” etc.

Why keywords matter :

1) Keywords tell search engines about the content of your website page.

2) Through the keywords, the user is able to search for their queries.

3) If the user’s search keywords match those of any site, the search engine will display that site on the top of the search result page.

4) Keywords also play an important role in ranking a website on search engine pages.

5) It helps you target your audience by tracking their online keyword searches.
Example: If I write a blog about social media, that will go for the entertainment industry. What kinds of keywords are more online social media
users searching for related to that topic? It’s helped me to assume their intent in order to make relevant blog articles for them. like how to sign
up for Facebook, social media apps, Pinterest marketing patterns, etc. That kind of blog I should cover because I see more people looking for it
and searching those phrases and words in search engines.

6) The better use of keywords brings traffic to your site.

7) After knowing your target audience, it is important to analyse that record, like what kinds of top 10 keywords I should have to use for that
specific topic and how I should target them.

Start creating a list of those keywords; there are multiple tools for keyword research that help you know people’s intent.

# Google’s keyword planner

# Google’s Trends

# Keywordstool.io.

# Open Site Explorer

# SEMRush

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These tools tell you the average monthly searches, level of competition, and different phases of a keyword.

How do I include keywords on my site?

When you are listing down the keywords that you want to target, you just need to use these keywords in your website as content, topic, header,
meta description, etc. to attract viewers, improve the ranking of your site, etc.

Here are four ways that you can improve your ranking in SEO.

• Include keywords in page titles- When any site comes up in a search result, the page title is the first thing that someone will see. When a user
searches for information using keywords or phrases, the search engine brings up the site whose page title is similar to the user’s intent. So try to
use a better keyword for the page title to rank higher and target an audience.

• Include keywords in the meta description- While search engines don’t pay attention to your meta description, users do. A meta description
encourages users to click on the site by displaying relevant keywords or phrases. A higher click-through rate can have a positive impact on your
search engine ranking.

• Include keywords in URLs-

A short and relevant keyword in the URL is another way to tell search engines that your page contains all the details that users are looking for.
This means an optimised URL structure promotes search page rank.

• Include keywords in the content- Use relevant keywords in the first few sentences of your content. which easily hook visitors’ eyes onto your
page and keep them on your site. contains an in-depth article that improves the user experience. Use keywords in the topic and main headline
and also make subheadings to make them understandable for the user. Information-intent keywords help you generate traffic and rank higher in
search results.

Content writing
Content writing is a basic first step for engaging with clients and retaining them through your content marketing; here we plan, research, write,
edit, and post it for our digital marketing purposes. It can be in the form of writing a blog, script, social media post, article, podcast, etc. and
posting them on specific famous platforms like Twitter, Instagram, Pinterest, Tumblr, Reddit, LinkedIn, etc.

Why proper content writing is important

When we talk about content, and content is not only a form of writing, we use so many forms to send content, like blogs, articles, videos on
YouTube, social media, cartoons, apps, podcasts, and so on. Content is all about knowledge, entertainment, service, products, business promotion,
and engaging with people around the world. Winnovative PDF Tools Demo

Remember, content is everything, and everything is content. For example, now that you are reading this blog, it is also a good example of
content, even when we talk and teach someone something, etc.

Content helps you engage with your audience as an influencer, YouTuber, blogger, business owner, community member, etc. In this digital age, it
plays an important role in communication with people around the world.

1) It’s helping you stay linked with people as your content blog post.

2) It helps you retain your target audience.

3) Excellently-presented blog posts also rank higher in search result pages.

4) Its main work is to help people get the right information that is relevant to their intent.

5) On the business side, content is always beneficial to building good customer relationships and brand awareness.

In so many ways, we use content to accomplish our goals, as in our daily lives (social media), jobs, entertainment, and promotion. When we talk
about before digitalization, content use was normal, but after digitalization, content took on immense importance because it connected people
digitally and made it easy to engage with them.
Basic Rules of Content Creation
1) Topic

In web content creation, the topic headline should always be your keywords, which help search engines easily analyse your site and, whenever
someone types their intent in the search bar that is related to your topic, at that time search engines bring your site up on the result
page. Example: If I make a travel information website,

Topic = Main Keyword = Main Headline

Travel places in Delhi = “Top Places” = “Top 10 Places in Delhi You Should Visit”

2) SEO-friendly content

• keyword: choosing the right keyword regarding your content is important because it helps search engines scan your site with user-generated
(keyword) queries and work with user intent to find relevant results.

• Relevancy: When a user types their query into the search engine bar, it’s important that the sites that appear reflect the user’s intent.

• Website design: a website’s design should be user-friendly; it should help users better understand the navigation of the site and improve user
signals by creating a good dwell time result and better theme tools for content that satisfy the user experience.

• LSI (Latent Semantic Indexing) is the process of intending a wide variety of synonyms that basically have similar word meanings; it’s basically
about the grammatical structure of words and phases. It’s building more depth and meaning into sentence structure to make content more
effective and understandable.

Example: If someone searches on a search engine (Google) for “buying a mansion in South Korea,” it is similar to searching for a house or
apartment in South Korea.
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It also helps the search engine figure out the user’s intent through a semantic search and display the right webpage result.

• keyword density: in content creation, there are limitations to the use of keywords because you can’t use one keyword many times. There is a
density of keywords of 2%–3% in the content.

For example, assume one web page contains 1000 words.

I have five keywords for my content. So, how can I find the content’s density?

1000 words, 5 keywords

=1000×2÷100

= 20 {Density = No. of words in content × (keyword density 2-3%)

So, how many times can I use one keyword in my content?

1 keyword= 20÷5

= 4 times

{1 keyword = Density ÷ No. of keywords}

If you want to check your keyword density, you can do that through artificial intelligence by using a “keyword density checker” online. This is a
free tool. Simply put your site URL and click “I’m not a robot” to get your result.
• keyword stuffing: when you are unnaturally repeating a specific keyword multiple times in the content to rank higher on search engine pages
by using deceptive keyword stuffing, it’s called black hat SEO. Don’t use this trick to rank higher in search engine results; it no longer works as
well and may reduce the quality of your website’s content, which might also affect your ranking.

• No spelling or grammatical mistake

• minimum 500 words of content on every page

3. Panda Update: (content-based update)

• Thin content: in a simple way, this kind of content is unhelpful or affiliate content that is stolen from other sites, basically reusing the same
content. It’s also reducing the user experience, because when users come to your site and read your content, it’s not that accurate and relevant,
so they don’t stay that long; less than a sec later, they’re gone. It’s also reducing your ranking in search results because the user experience is poor
and the relevancy of the content isn’t accurate.

• Duplicate content: in simple terms, the appearance of content was the same on more than one web page. It also affects your ranking in search
engine results, so avoid using duplicate content.

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If you want to check your content duplication, you can do that at duplichecker.com. Go there and check how much of your content is replicated.

• Low-quality content: which content reflects inaccurate relevancy, is poorly written, full of grammar and spelling errors, uses thin content,
duplicate content, keyword stuffing, has an unfriendly website design, has many ads on the site, etc. It could be penalized.

• content farming: this kind of error is only meant to increase traffic to their website.

#1. Covering many unrelated topics

#2. Rewritten content from other sites

#3. Plagiarism: copying and taking someone else’s work and ideas

#4. Many low-quality articles are posted each day that have inaccurate grammar errors, etc.

#5. There are many ads on the site.

• High ad-to-content ratio: on a website, content clarity and visibility are important when you want to generate good traffic to your site. A high
rate of advertising in your content makes your site unfriendly. So it is important to use a better value of ad inventory on your website.

The better value of ad inventory

30% of ads

70% of the content

Spamming Content: The content spam reflects the unofficial use of content from one site to another. The main target of content spammers is
strong and well-known websites, where spammers steal their content and also buy their domains to publish content in order to rank higher. They
often use those keywords in their content, which usually brings in more searches per month. It also negatively affects your website’s reputation
and search engine ranking.

4) In-depth Article: [content-based update]

• Evergreen: this kind of content is applicable and useful for a long period of time; it is also consistently relevant and won’t change even in the
next 20 years. This kind of content stays fresh in the search engine, so traffic grows over time. Example: how to tie your shoes; how to plant a
rose, etc.

• Long-form content: this kind of content covers great detail on a topic, covering everything that might be useful for a reader; it helps to boost
the user experience as it provides all the information that a searcher is looking for.

• Detailed Article: It clarifies topical relevance by covering a topic in its entirety, fulfilling the user’s intent, and providing the relevant information
that they are looking for. It also easily ranks higher on the search results page.

• backlinks: a backlink is also known as an external backlink. It’s used to link one web page to another web page on a website; it’s also known as
“anchor text.” It helps build a high-quality, in-depth article that contains valuable resources and provides full details about the related topic so
people can learn more about it through backlinks.
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There is a limitation on the use of backlinks in articles and websites.

Maximum: 3 hyperlinks (for article)

Maximum: 100 hyperlinks (per website).

• There is no spelling or grammatical mistake.

After covering all these basic rules, you are in a very good position to create that much effective content for engaging with audiences and the
search result bar; you just need to follow all these rules and regulations that we covered.

Summary :-
• Find a suitable type of website that you want to make.

• Make a goal for your website / content.

• Don’t forget to do research on it.

• Learn about keywords and how to use them in your content.

• Cover some tools for your keyword research.

• Know what is meant by “content creation” and its types.

• Learn the basic rules of content creation (for better insight into their rules and regulations).

Here you are done with it, and now you are ready to make effective content for your blog.

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