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A Research Presentation About The Effectiveness of Toyota
A Research Presentation About The Effectiveness of Toyota
advertising to restore public confidence in the wake of their delays in solving the
accelerator pedal malfunction and antilock problems for high-tech hybrid vehicles.
Which of the patterns of organization would be appropriate for your purpose? Why?
The assignment will meet the APA 6th edition format criteria, 2 - 3 pages, and
follow the structure:
1. Title page
2. Body (use a heading for each thought idea and communication)
3. References (if needed, make sure that each reference is cited in the text)
4. Use the appropriate scientific writing skills to write the assignment
References
Casumano, M. A. (2010). Staying power: six enduring principles for managing strategy and innovation in
an uncertain world. Oxford university press, great Clarendon Street Oxford.
Parnell, J.A., Spillan, J.E., McPhattar, M.R. and Lester, D.L. (2011). Hitting the Brakes: Toyota in Crisis. The
case Journal, Vol. 7 No. 2, pp. 114-136. Hitting the Brakes: Toyota in Crisis | Emerald Insight
Vukmir, R.B. (2006). Customer satisfaction. International Journal of Health Care Quality Assurance, Vol.
19 No. 1, pp. 8-31. Customer satisfaction | Emerald Insight
Peterson, C. (2006). Character strength in organizations. Journal of organizational behavior, vol. 27 pp.
1149-1154. Character strengths in organizations - Peterson - 2006 - Journal of Organizational Behavior -
Wiley Online Library