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Example: In this guide, we’re making a SWOT table for a company – Amazon – as an
example.
As you can see, SWOT analysis can help address a wide range of personal, professional, or
organizational goals.
Example:
The goal for Amazon in this example is to maintain or increase profitability despite the effects of the
pandemic.
In this step, you’ll draw the SWOT table. The SWOT table is a 2×2 grid. This means that the grid has
two rows and two columns.
After you draw the grid, label the columns as follows:
In the next steps, you’ll learn how to fill each of these cells.
Example:
Let’s look at some factors that aren’t under Amazon’s control but ended up supporting Amazon’s
goals:
• Internet Penetration
• Prevalence of Smart Phones
• Shift to Online Shopping
• Covid Related Lockdown Measures
• Availability of Cheap Labor
These factors aren’t within Amazon’s control. But you can see that Amazon has benefitted from these
factors. Therefore, these are Amazon’s opportunities. Let’s fill them in the SWOT table:
Next Steps
Now that you know how to make a SWOT table, you can look at our extensive library of SWOT
Analysis Examples. Here you’ll find in-depth SWOT analysis for major companies and industries.