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CURRENTLY USED (HC) BRANDS (HC) FREQUECNY (HC) PURCHASE LOCATION (HC) IMP FACTORS (HC)
PREFERRED (HC) BRANDS (HT) PRODUCTS (HT) PRODUCTS PURCHASE (HT)PRODUCTS FREQUENCY
SWITCHED BRANDS/ PRODUCTS (HC/HT) (PREVIOUS BRANDS)-Q REASON -QPREFERED (HT) HEARD FRA
HOW?-U USED FRAMESI