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CUSTOMERGENDER AGE LOCATION OCCUPATION MONTHLY INCOME USED (HC)

CURRENTLY USED (HC) BRANDS (HC) FREQUECNY (HC) PURCHASE LOCATION (HC) IMP FACTORS (HC)
PREFERRED (HC) BRANDS (HT) PRODUCTS (HT) PRODUCTS PURCHASE (HT)PRODUCTS FREQUENCY
SWITCHED BRANDS/ PRODUCTS (HC/HT) (PREVIOUS BRANDS)-Q REASON -QPREFERED (HT) HEARD FRA
HOW?-U USED FRAMESI

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