Case 1: Beyond Meat

1. What segmentation trends should Beyond Meat be aware of?

2. What can Beyond Meat do to shape consumer behavior and preferences
regarding eating a plant-based meat substitute?
3. What are the expected operating profits for Beyond Burger in years 1 and 2
given the forecast targets for sales?
4. What recommendations would you make for the launch of the Beyond
Burger to ensure the forecast volume?
Case 2: Shiva Tourist Dhaba
1. In this study, what was the primary objective of the marketing research
team?
2. How can marketing researchers gain insight into the value propositions and
offerings that lead to high customer loyalty?
3. What positioning strategies and value offerings were in use at Shiva Tourist
Dhaba?
4. What research techniques can be used to understand the profiles of different
groups of customers?
5. What can be the loyalty programs that can be offered to different customer
segments?
Case 3: Eastman Kodak
1. Diagnose the reasons for the loss of market share of Eastman.
2. What should be the objectives of Eastman Kodak at this point of time.
3. Evaluate the Funtime proposal and its implementation details.
4. What are the other options in front of Eastman Kodak?