CHAPTER 3

OBJECTIVES
OBJECTIVES OF THE STUDY
1. To analyse the online consumer buying behaviour of Nykaa.
2. To identify the level of consumer preference of different age, income, gender and occupation.
3. To identify the factors influencing the consumer buying behaviour.
4. To analyse the satisfaction level of the consumers of Nykaa.

NEED OF THE STUDY

1.Studying consumer buying behavior is crucial for businesses to understand their target audience,
anticipate their needs, and tailor marketing strategies effectively. By analyzing factors such as
demographics, psychographics, and purchasing patterns, businesses can create products and
services that resonate with consumers, leading to increased sales, customer satisfaction, and brand
loyalty. Additionally, insights into consumer behavior can help companies stay ahead of market
trends, identify new opportunities, and refine their competitive strategies.
1. To understand the likes & dislikes of customers.
2. To know the grievance of customer while using Nykaa.
3. The purpose of the study is to identify the customer behaviour, customer satisfaction, how often
they are using and what they are expecting from Nykaa.

SCOPE OF THE STUDY

1. It helps the marketer to understand the customers in the market and their expectations.
2. The study also helps the company to improve their standard of services & handle the
competition in the future.
3. It also helps to make new strategies to attract customers.