RUBRIC FOR AN INFORMAL PROPOSAL

VGE GE SE LE N
(5) (4) (3) (2) (1)
IDEAS AND CONTENT
1. Document communicates its purpose.
2. Document addresses the context.
3. Target audience has been addressed.
4. Introduction states the purpose clearly.
5. Introduction explains the problem clearly and
accurately.
6. Introduction states the scope of the proposal.
7. Proposed solution is clearly and accurately
discussed.
8. Arguments that support the proposed solution
are well presented.
9. Budget, time frame, and other resources are
clearly and accurately explained.
10. Benefits and /or risk, call to action, and other
needed information are well-presented.
11. Paper uses appropriate graphics.
STYLE, FORMATS, AND DESIGN
12. Paper uses a variety of sentence structures.
13. Paper uses a professional and objective one.
14. Writer eliminates redundancies and
wordiness.
15. Document design projects a professional
image.
16. Document is easy to read.
17. Document meets the specifications for format.
18. Titles and subheadings are clearly identified.
ORGANIZATION
19. Paper uses organizational pattern and
structure appropriate for the document.
20. Paper uses effective transitional and cohesive
devices.
21. Ideas are correctly placed, thus improving the
document’s organization.
GRAMMAR AND MECHANICS
22. Grammar is accurate.
23. Mechanics are correct.
24. Choice of words is appropriate.
25. Sentences are skillfully structured.
TOTAL
GRAND TOTAL

Legend:
VGE – To a very great extent; GE – to a great extent; SE – To some extent;
LE – To a little extent; N – Not at all