Professional Documents
Culture Documents
Performance
7/24/2019 MS 213 1
Content
Sales force & its importance for a company.
Sales force performance.
Performance evaluation- purpose & reason.
Dimension of salesforce performance evaluation.
Sales force performance evaluation process
Determinants of sales force performance.
Criteria for the evaluation- qualitative &
quantitative
Establishing standards
Monitoring & feedback system.
Conclusion.
7/24/2019 MS 213 2
Sales force & its importance :-
- create customer.
-to7/24/2019
deal with customer query & so an..
MS 213 3
Sales force performance :-
-Impact of sales force onto the company ,on profit etc is the
result of sales force performance.
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Performance evaluation :-
Evaluation is to measure the performance of sales persons.
Provide feedback.
Actual
feedback work done
Take steps to further improvement.
Comparing
actual work
with
objectives
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Purposes :-
7/24/2019 MS 213 6
To identify criteria that that can be used to recruit & select
sales people in the future.
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Dimension of sales force performance
evaluation :-
behavioral results
dimensions
professional
development profit
7/24/2019 MS 213 8
Behavior:
Professional Development:
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Results:
Some research shows that rewards for achieving results have a negative
effect on performance and satisfaction
Profitability:
Salespeople affect net profits by the expenses they incur in generating sales.
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Determinants of sales force performance:-
They are :
- internal factors
- external factors
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Internal factors External factors
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Criteria for sales force evaluation:-
Qualitative methods are :
Carrying out the sales force performance evaluation process by using the
outcome-based
behavior-based
professional development measure.
Evaluation
Salesperson is evaluated by
multiple raters.
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Conclusions :-
1. Most evaluate on an annual basis
2. Most combine input and output criteria which are evaluated using quantitative
and qualitative measures
6. Most are conducted by the field sales manager who supervises the salesperson
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