MBA7066

New
Business
Project &
Professional
Practice
Module Handbook
AY2022 (August 2021
cohort)

Module Leader – Elora Basumatary

Table of Contents

1 Introduction .................................................................................................................................... 1
1.1. Background ............................................................................................................................. 1
1.2 Module Aims .......................................................................................................................... 2
1.3. Learning Outcomes ................................................................................................................. 2
1.4. Key Submission Dates ............................................................................................................. 3
1.5 New Business Project Key questions to answer ..................................................................... 4
2. New Business Project Module ........................................................................................................ 5
2.1 The Seminars and Tutorials..................................................................................................... 5
2.2 The Individual Tutorials........................................................................................................... 6
2.2 The Group Seminars (Tutorials) ............................................... Error! Bookmark not defined.
2.3 Group Seminar Contents......................................................................................................... 6
2.4. Attendance.............................................................................................................................. 7
2.5. Milestones.................................................................................................................................
3. Module Tasks .................................................................................................................................. 7
3.1. The Elevator Pitch ................................................................................................................... 7
3.2 Business Plan........................................................................................................................... 8
3.3 Reflective Report..................................................................................................................... 8
4. Other Elements ............................................................................................................................... 9
4.1 Some Things to Bear in Mind… ............................................................................................... 9
4.2 References ............................................................................................................................ 10
4.3 The Rules ............................................................................................................................... 11
4.4 Unfair Practice....................................................................................................................... 12
4.5 Assignment/coursework general submission requirements ................................................ 13
4.6 Relevant reading ................................................................................................................... 13

Appendix 1: MBA7066 Module Descriptor

Appendix 2: Mark Sheets

 MBA7066 New Business Project & Professional 2022
Practice

1 Introduction

1.1. Background

T
he New Business Project and Professional Practice module is designed to provide an
opportunity for you to undertake a substantial project that challenges you to apply the
knowledge you have gained from across the MBA syllabus in the context of setting up
a new business venture. Combining knowledge, theories and principles in innovative ways
you will create a comprehensive business plan that overcomes all the hurdles of bringing a
product or service to market.

By carrying out this project you therefore have to develop an integrated approach which
draws together strategic and operational issues and demonstrates synthesis of knowledge
and skills developed throughout your studies and exercised in a practical setting.
You will need to come up with a business idea that you all agree to and that will be developed
in terms of:
• Inspiration
• Product
• Business Strategy
• Market Research and Marketing Strategy
• Resources and Production
• Costs and financial projections
• Business viability

Assessed outputs from this module are:

1. An ‘Elevator Pitch’ presentation of your
business idea, together with Questions
and Answers
2. A Business Plan, providing practical
business-related information about your
idea.
3. A reflective report on your MBA
experience and personal journey.

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1.2 Module Aims

This module aims to:

The New Business Project and Professional Practice module is designed to provide an opportunity for
students to undertake a substantial project that challenges them to apply the knowledge gained from
across the MBA syllabus in the context of setting up a new business venture. Combining knowledge,
theories and principles in innovative ways the students will create a comprehensive business plan that
overcomes all the hurdles of bringing a product or service to market.
The module enables students to develop an integrated approach which draws together strategic and
operational issues and demonstrate synthesis of knowledge and skills developed throughout their
studies in a practical context.
The module also allows students to develop their abilities as reflective practitioners linking theory to
practice.

1.3. Learning Outcomes

After completing this module, you should be able to:

▪ Demonstrate critical reflection skills linking theory to practice.

▪ Synthesise learning – key concepts, theories and techniques from core, optional and
pathway modules – and apply it to the task of setting up a new business venture that is
directly relevant to their chosen pathway (if appropriate).

▪ Investigate, delineate, and articulate a business opportunity to be exploited and develop a

comprehensive and pragmatic business plan for the new business project.

▪ Select and utilise appropriate methodological approaches, frameworks and tools.

▪ Demonstrate initiative and personal autonomy in executing and managing the project.

▪ Demonstrate an ability to apply sound analytical processes to their data (primary and/or
secondary) and draw appropriate conclusions.

▪ Explore ethical issues relevant to the project and discuss and implement measures to ensure
compliance with ethical guidelines.

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1.4. Key Submission Dates

All elements to be completed by dates given below:

Reflective Report (40% of the

overall Module Mark/Grade)
Elevator Pitch Presentation (20% of 25th November 2022
the overall Module Mark/Grade)
24th, 25th & 26th August 2022

Business Plan (40% of the

overall Module
Mark/Grade)
5th October 2022

NO EXTENSIONS TO DEADLINES WILL BE GIVEN WITHOUT APPROVED

MITIGATING CIRCUMSTANCES.
THESE WILL ONLY BE GRANTED UNDER EXCEPTIONAL CIRCUMSTANCES. IF
YOU NEED ANY FURTHER DETAILES REGARDING EXTENUATING
CIRCUMSTANCES PLEASE CONTACT THE MBA OFFICE.

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1.5 New Business Project Key questions to answer

•Decide upon a business idea which to develop.

•The idea must initially answer the questions: 1. What is
the problem being solved; opportunity being exploited;
The Inspiration need being met, 2. What is your product and how does it
fulfil the above, 3. How are you going to compete, how
much will you sell and what will be your business model?

•What is the product or service? Why will it sell? A

The Product or description of the intended market Estimate of
approximate price. How it is to be sold? How will it be
Service made (for a product)? its approximate cost.

•External and Internal analysis

•Industry structure and competition
•SWOT or TOWS analysis
Business Strategy •Strategic options and choice
•Mission statement and core values
•Action plan

•Who will buy? How is the market segmented? Why will

Market Research and
Marketing Strategy
they buy? What are the characteristics of your
customers? How much will they buy? How is the market
structured and how big is it? Who are the competitors
and how do you stand against them? What are the
trends in the market? What will be your market share?
Etc. What will be your marketing strategy?

•State types of staff you would initially employ and How this
would change over time?
Resources & •How much will you pay them and why?

Operations •Your methods of recruitment, motivation and retention

•How will your HR strategy enable your production/delivery
of your product/service

•You must produce the following financial statements

covering the three years following launch:
Costs & Financial •Cash flow forecast monthly
Projections •Profit and loss accounts monthly
•Balance sheets yearly

Viability of the •Is it feasible for your business to earn a return on sales of at
least e.g., 15% within the next 3 years?

Business •Provide best/expected/worse case scenarios for the business

and outline your contingency plans.

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2. New Business Project Module

The New Business Project module is intended to be intellectually challenging, enjoyable,

directly relevant to your future career, and of significant value when composing your
curriculum vitae. It also provides the opportunity to draw together your past experience
and academic studies into a focused and practical project that is of real value to you in
whatever career you may choose.

2.1 The Lectures and Seminars

Assistance will be provided through a series of lectures, seminars and tutorials.

• There will be six sessions of Lectures and Seminars. Each session will cover a different
aspect of the new business planning process.
• There will also be a series of group seminars which will cover the key elements required
for the business plan. We will use these lectures and seminars to work with groups on a
aspect of the business plan.
• There will also be one to one support with your respective supervisor during the tutorial
session. You would need to contact your supervisor ASAP to arrange a meeting time to
discuss about your new business idea, progress of this module’s three deliverables
(Elevator Pitch Presentation, Business Plan and Reflective Report) feedback and feed
forward.
• You must come to a decision about your business idea within the first one week. This
will give the project a flying start.
• You must also be in a position to provide an enthusiastic, informative and interesting
Elevator Pitch presentation which will take place on fixed date. Please check with the
MBA Office schedule/Page 3 Key submission dates.

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2.2 Group Seminar

Contents

Lecture 1 – Introduction and Managing Expectations

Lecture 2 – Strategy on how to Develop New Business projects /Business Model Generation
using Nine building blocks

Seminar 1 – How to Develop a convincing and persuasive Elevator Pitch Presentation

Seminar 2 – How to Pitch new business Idea

Scheduled dates: Elevator Pitch Presentation and Feedforward

Lecture 3 – How to write an effective Business Plan

Seminar 3 – Business Plan Production, Making a Successful Business Case

Seminar 4 – Step by Step Business Plan Production, Linking the Elevator Pitch
Presentation and Business Plan, Gaps Analysis

Lecture 4 – Your Business Idea – Putting it ALL Together in the Business Plan,
Reflection and Retrospection.

Lecture 5 – Reflection and Retrospection Part 1: How to be a reflective thinker and

how to write your reflective journal report.

Seminar 5 - Establishing the relevance and application of taught MBA modules

Seminar 6 – Self-awareness and Monitoring Personal Progress

Lecture 6 – Reflection and Retrospection Part 2: Your New Business Project,

Further Gaps Analysis, Areas of development and closing the loop.

2.3 The Individual Tutorials

• You will be allocated a series of half an hour individual tutorial. You will work with your
tutor to develop your new business idea and all three module deliverables. The tutorial
will end with you being given a task to deliver at the following tutorial for progress
monitoring. You MUST do these tasks.
• During the course of the module, you will attend 6 individual tutorials (minimum), each
lasting half an hour (30 minutes minimum) with your allocated tutor. During the
tutorials, you will discuss your progress on the elevator pitch presentation, business plan
and the reflective report with your allocated tutor.

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• During the tutorials, if you will be provided with a task, you must complete by the
following tutorial.
• You will develop and progress with these tasks, week by week which you would need to
plan and organise your time i.e., to progress with your elevator pitch presentation and
to develop your business plan and reflective report.
• You will need to contact your supervisor in the first instance.
• You will need to contact your supervisor to arrange the dates and times of your tutorials.
• It is very important that you attend all the tutorials with your supervisors; they will help
and guide you through to develop your ideas. Your attendance will be monitored.

2.4. Attendance

Failure to attend three lectures/seminars

and/or tutorials in total will be deemed a failure of the whole
module.

• You will need to contact your supervisor as soon as possible to arrange the date and
time of your first and subsequent tutorials – ARRIVING LATE WILL BE CONSIDERED AS
NON-ATTENDANCE!
• In each seminar/tutorial you will be asked ‘difficult’ and detailed questions about your
ideas, progress and approach, so be prepared.
• The seminar/tutorial tasks will follow the pattern outlined above.
• Please NOTE attendance to ALL scheduled lectures, seminars and tutorials are absolutely
mandatory and compulsory, success in this module corelated highly to your attendance.
I can’t stress enough how important this is

3. Module Tasks

3.1. The Elevator Pitch

10 Minutes Presentation (10 Minutes Presentation and 5 Minutes Q/A) - 20% of marks.

You will be required to prepare and present a short Elevator Pitch about your business idea. You will
have just 10 minutes, including questions and answers, to convey your idea to a receptive, but
unknowing audience. So, you will need to put over the key points of your business idea in a precise
and concise way.

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During the presentation, you will need to provide the audience with an indication of your business
idea and how it could work. The presentation should include summary information about:

• What is the business idea?

• What is so special about the idea?
• Who will your customers be?
• How will you make it work?

This is your opportunity to present your initial idea in a clear and comprehensive way to a responsive
audience. It will also allow you to show how enthusiastic you are about the idea and how well you
understand some of its key operations. Above all, you must be able to present the key points of your
idea concisely.

3.2 Business Plan

4800 words Business Plan - 40% of marks.

Once you have presented your Elevator Pitch, you will need to develop your idea to the next stage.
During this stage, you will develop a comprehensive and detailed Business Plan, which will provide
further details of your idea. The Business Plan will allow you to develop your ideas further and will
include information on:

• Vision, mission, objectives and values of the company

• Marketing research on the market, competition and environment
• Objectives, milestones and goals
• Risks and limitations of the idea
• The organisation leading team including management
• The operations, business model, resources required to support the idea
• Marketing and sales strategies
• Finances, income and expenditure
• Legal and regulatory aspects

You will be provided with a template, which will provide a guide and reminder of the key
information needed. However, the idea and operation are yours. You can include any relevant
information you wish, as long as it clearly relates to the information requested. You also will need to
be concise and ensure only essential information is included, because you must include everything
within the 4,800 words limit.

3.3 Reflective Report

4800 words report - 40% of marks.

Developing the Business Plan will provide an opportunity to think about the ideas, theories and work
you have encountered so far during your MBA studies. Some of these may be very relevant to the
Business Plan business, whilst the relevance of others may not be so apparent.

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You will need to record your thoughts on some of the processes and concepts you have encountered
during your studies and your personal journey. These must be provided in the form of a Reflective
Report.

The Reflective Report will include:

• A progress report on how you developed the Business Plan

• Tools, theories and investigation techniques assessed and used
• Evidence and data used to support the key decisions you have made in the Business Plan
• Identifying and using academic and business theories to develop the Business Plan
• Reflection on the relevance and application of the MBA
• How you ensured modern ethical and moral values were included in the Business Plan
• How you developed your business skills during the MBA.
• Your personal journey

Your report should be presented in a logical format, with a number of clearly headed sections. As
this is an academic report, you should support all statements with good quality, relevant citations
throughout the report. Each of the citations needs to be shown as a Harvard style reference at the
end.

4. Other Elements
4.1 Some Things to Bear in Mind…

Y
our Business Plan will need to include the collection of a considerable amount of data
from secondary sources (THE GATHERING OF PRIMARY DATA IS STRICTLY NOT
ALLOWED). The work must be analytical and evaluative in nature and the examiners
will be looking for an in-depth study, where underpinning theory and current practice is
analyzed, evaluated and applied to your business idea. They will be looking for evidence of
analysis, evaluation, application, creativity, synthesis of new ideas and how your work fits into
a wider academic and commercial perspective. Description and regurgitation of theory are
not sufficient. Only the key data and analysis should be included in the Business Plan itself,
other relevant data can be included in appendices.

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Whilst you have the guidance of both academic and business experts, you will allocate and
schedule the work over the period of time to meet the various milestones and final
submission deadline. Independent work is
demanding but if well-planned it can be the
most rewarding part of your studies.
Like all Masters level modules, it is hoped that
you will find this experience a rewarding and
enjoyable part of your studies. Use the
academic team properly and get the best out
of them. Come prepared with questions to
every workshop so you can keep progressing.
Good project planning will help you to
manage the task that more easily. Be honest
about time scales and use your major
milestones constructively.
There is never a magic formula for the development of a business idea. You will have
problems. If things start to go wrong don't ignore them, talk to your team mates and the
module leader and your respective supervisor. Critical discussion and passion for critical
analysis can help you and will make the job of being a student much more fun!!
At the end of the project time period you will be presenting your findings to the academic
team. This will mean you will get some “real live” feedback from your work and the effort
you put into your business venture.

4.2 References

Your attention is drawn to the need to acknowledge all sources of information by clearly
referencing all material using the Harvard Convention.

For Elevator Pitch Presentation, we would expect to see at least 5 high quality academic
references. Each reference you provide should be cited at least once in the body of the
report.

We would expect to see at least 15 high quality academic references in a report of this
length for Business Plan and Reflective Report. Each reference you provide should be cited
at least once in the body of the report.

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4.3 The Rules

• Start-up costs and finance must be realistic. Any finance e.g. returns such as profit
needed should be paid back in average within 3 years. Think about ROI (Return of
Investment) and CBA (Cost Benefit Analysis).

• If you think you are going to compete on price, then THINK AGAIN! It’s unlikely
(although not impossible) that a new business will be able to enter a market and
compete in this way.

• Your business must not be a franchise.

• You must not collect primary data for your market research, although you may
observe things like footfall.

• Your work must be of Masters level, demonstrate ‘Master-ness’ in your critique,

analysis, argument and evaluation.

• Don’t be tempted to plagiarise the work of others. Cardiff Met’s academic regs on
AUP applies strictly and all students work will be reviewed, scrutinised and
monitored for any potential/suspected plagiarism of any forms. Please refrain
yourselves from doing this. Plagiarism ‘kills’ your career. Please refer to the extract
from Academic Handbook on AUP (Alleged Unfair Practice)
https://www.cardiffmet.ac.uk/registry/academichandbook/Documents/AH1_08_01.
pdf

• No more than 50% of the finance can be provided by friends and family.

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4.4 Unfair Practice

BEWARE!

The University regulations on plagiarism and

unfair practice must be observed.1 Your attention
is drawn in particular to the need to acknowledge
all sources of information by clearly referencing
all material using the Harvard Convention.
The Cardiff School of Management reserves the
right to ask for further proof of the nature and
source of material used and you are advised to
keep complete records of such sources.

1
PLEASE NOTE: As the New Business Project is equivalent to 40-credits at M-Level, any suspected cases of
unfair practice will automatically be dealt with by a Committee of Enquiry on Unfair Practice following
submission of the appropriate documentation by the Chair of the Examination Board.

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4.5 Assignment/coursework general submission requirements

A. Written work

➢ Your student name and identification number must be clearly stated at the top of each
page of your work. Where work is to be marked anonymously, only include your
student number.
➢ Each page must be numbered.
➢ Use 12 pt. font minimum with 1.5 spacing between the lines.
➢ Where appropriate, a contents page, a list of tables/figures and a list of abbreviations
should precede your work.
➢ All referencing must adhere to School/Institutional requirements (HARVARD FORMAT)
➢ Your programme, year of study and the relevant module should be included as a footer
on each page.
➢ Appendices should be kept to the minimum and be of direct relevance to the content
of your work.
➢ All tables and figures must be correctly numbered and labelled.

4.6 Relevant reading

• BASSOT, B. 2016. The Reflective Journal. 2nd ed. Palgrave Macmillan

• SAUNDERS, N.K., LEWIS, P., and THORNHILL, A., 2015. Research
Methods for Business Students, 7th ed. Pearson
• BOLTON, G., 2014. Reflective practice: writing and professional development.
4th ed. London: SAGE
• The Financial Times Guide to Business Start Up 2013: The Most
Comprehensive Annually Updated
• THOMPSON, S. and THOMPSON, N. 2008. The Critically Reflective
Practitioner. Palgrave
• MOON, J.A., 2006. Learning journals a handbook for reflective practice and
professional development. 2nd ed. London: Routledge
• MOON, J.A., 2004. A Handbook of Reflective and Experiential Learning:
Theory and Practice. 1st ed. Routledge
• BASSOT, B. 2016. The Reflective Journal. 2nd ed. Palgrave Macmillan
• SAUNDERS, N.K., LEWIS, P., and THORNHILL, A., 2015. Research
Methods for Business Students, 7th ed. Pearson
• BOLTON, G., 2014. Reflective practice: writing and professional development.
4th ed. London: SAGE
• The Financial Times Guide to Business Start Up 2013: The Most
Comprehensive Annually Updated
• THOMPSON, S. and THOMPSON, N. 2008. The Critically Reflective
Practitioner. Palgrave
• MOON, J.A., 2006. Learning journals a handbook for reflective practice and
professional development. 2nd ed. London: Routledge
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• MOON, J.A., 2004. A Handbook of Reflective and Experiential Learning:
Theory and Practice. 1st ed. Routledge

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MBA7066 New Business Project and Professional Practice Module Descriptor

Appendix 1

Module Title Module JACS Subject ASC Category(ies)

Number Code(s) and % of
each subject
New Business Project and Professional MBA7066 N213 7
Practice

Level (3 to 8) Credits ECTS Credit Module Value % Taught in Module Type

(1=20 credits) Welsh
7 40 20 2.0 0% Taught/Project

Teaching Period (Term/Semester) Pre-requisites

Semester 1 or Semester 2 or Semester 3 None

Module Leader School(s) Campus

Elora Basumatary UBS Mumbai India

Assessment Methods
Assessment Code Duration/Length of Weighting of Threshold Approximate Date
and Method Assessment Method Assessment of Submission
PRES1 - Presentation 15 minutes 20% N/A Week 3
WRIT1 – Business 4800 words equivalent 40% N/A Week 8
Plan
WRIT2 – Reflective 4800 words equivalent 40% N/A Week 12
Journal

Aim(s)
The New Business Project is designed to provide an opportunity for students to undertake a
substantial project that challenges them to apply the knowledge gained from across the MBA syllabus
in the context of setting up a new business venture. Combining knowledge, theories and principles in
innovative ways the students will create a comprehensive business plan that overcomes all the
hurdles of bringing a product or service to market.

The module enables students to develop an integrated approach which draws together strategic and
operational issues and demonstrate synthesis of knowledge and skills developed throughout their
studies in a practical context.

The module also allows students to develop their abilities as reflective practitioners linking theory to
practice.

Learning Outcomes

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On successful completion of this module, students should be able to:

• Demonstrate critical reflection skills linking theory to practice.

• Synthesise learning – key concepts, theories and techniques from core, optional and pathway
modules – and apply it to the task of setting up a new business venture that is directly relevant
to their chosen pathway (if appropriate).
• Investigate, delineate, and articulate a business opportunity to be exploited and develop a
comprehensive and pragmatic business plan for the new business project.
• Select and utilise appropriate methodological approaches, frameworks and tools.
• Demonstrate initiative and personal autonomy in executing and managing the project.
• Demonstrate an ability to apply sound analytical processes to their data (primary and/or
secondary) and draw appropriate conclusions.
• Explore ethical issues relevant to the project, and discuss and implement measures to ensure
compliance with ethical guidelines.

Learning and Teaching Delivery Methods

Method Rationale Type of Contact (scheduled/ Total
guided independent hours
study/placement)
Lectures To enable core knowledge and understanding Scheduled 12
content to be delivered to the whole module
cohort
Seminars To allow exploration of all aspects of module Scheduled 12
content (knowledge, understanding, skills &
other attributes) in an interactive group setting
Project To allow in-depth project progress control, Scheduled 3
Supervision monitoring, feedback and feed forward through
one to one meeting and discussions
Student- To enable students to independently develop Guided independent study 373
centred their understanding of the module concepts
learning and to complete formative & summative
assessment activity
Total 400

Indicative Content

• Business model generation using the nine building blocks.

• Twenty-five steps of formulating a business plan and go to market strategy.
• A broad range of business/management theory and practice synthesised from core, optional and pathway
modules shaping the new business project idea
• Personal autonomy, commitment and professional best practice
• Assess a theory or approach based on individual’s observations and practice and evaluate their own
knowledge and skills within their professional field
• Critically engage with concepts from the Programme by making connections between individual
observations, experiences and opinions
• How to Pitch a Business and Management Idea to wide range of stakeholders and interested parties

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• Different types of Research Philosophies, Methods and Methodology
• How to develop an effective Business Plan
• Personal Development and Employability (Skills and Competencies)
• Individuals Gaps Analysis and Development Plan
• Experiential Reflection and Reading Reflection: Theory and Practice
• Linking up constructively the Elevator Pitch Presentation, Business Plan and Reflective Journal
• How Reflective Practice inform constructively individual’s Career Planning
• Culmination of learning from the Programme into meaningful future professional practice and career
aspirations

Required Reading

• BASSOT, B. 2016. The Reflective Journal. 2nd ed. Palgrave Macmillan

• SAUNDERS, N.K., LEWIS, P., and THORNHILL, A., 2015. Research Methods for Business
Students, 7th ed. Pearson
• BOLTON, G., 2014. Reflective practice: writing and professional development. 4th ed. London:
SAGE
• The Financial Times Guide to Business Start Up 2013: The Most Comprehensive Annually
Updated
• THOMPSON, S. and THOMPSON, N. 2008. The Critically Reflective Practitioner. Palgrave
• MOON, J.A., 2006. Learning journals a handbook for reflective practice and professional
development. 2nd ed. London: Routledge
• MOON, J.A., 2004. A Handbook of Reflective and Experential Learning: Theory and Practice. 1 st
ed. Routledge

Recommended Reading

• COTTRELL, S., 2017. Critical Thinking Skills: Effective Analysis, Argument and Reflection
(Palgrave Study Skills). 3rd ed. Palgrave
• BASSOT, B., 2015. The Reflective Practice Guide: An Interdisciplinary approach to ciritcal
reflection. Routledge
• DAVIES, L. L. 2014. Developing Work and Study Skills. Cengage Learning EMEA
• COTTRELL, S., 2015. Skills for Success, Personal Development and Employability (Palgrave
Study Skills). 2nd ed. Palgrave
• FERRARO, J., 2012. Project Management for Non-Project Managers. AMACOM
• MOON, J., 2009. Achieving success through academic assertiveness : real life strategies for
today's higher education students. Abingdon: Routledge
• CAMERON, S., 2009. The Business Student’s Handbook: Skills for study and employment. 5 th
ed. Financial Times (Prentice Hall)
• DEWEY, J. 2007. How We Think. Digireads.com

Access to Specialist Requirements

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None

ELEVATOR PITCH MARKSHEET

Section title Mark Comments

Identify business idea

(10 marks)

Communicate what makes

this venture worthwhile or
unique

(20 marks)
Target Market and
Customers, why

(20 Marks)

Explanation of how this

business idea will be
developed

(20 marks)
Engaging audience

(20 marks)

Delivery

(10 marks)

Need to change it as supervisor’s marks

Overall mark

Signature: …………………………………………………………….

Date: …………………………………………………………………….

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BUSINESS PLAN MARKSHEET

Section Mark Comments

Executive Summary
Summarise the business (II)

(10 marks)
Introduction including
Vision/mission/values
and Objectives/ Milestones
Timetable of goals. (III)

(20 marks)
Product/Service information (IV)

(10 marks)
Trends affecting business growth
including environment
Identifying marketing strategy (V)

(15 marks)
Resource requirements
Recognition of operating and
regulatory environment and
proprietary needs. (VI)

(15 marks)
Managerial focus. (VII)

(10 marks)
Financial information (2-3 year) Show
potential investors customer
acceptance. (VIII, IX, X)

(10 marks)
Identify limitations/Risk,
Contingency,
Conclusions incl viability. (XI XII)

(10 marks)
Overall mark

Signature: …………………………………………………………….

Date: …………………………………………………………………….

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REFLECTIVE REPORT MARKSHEET

Section title Mark Comments

Introduction and How the
selection of material for the
business plan and reflective
report were delineated.

(5 marks)

Investigation techniques and

tools for business report
Appendices and sources used are
fully discussed and presented in
format expected.

Embedding relevant ethical

awareness and long-term goals
for business in their writing.

(25 marks)

Research Process and Choices

Incorporation of relevance and

application of taught MBA
modules

Inclusion of relevant sources

identified within module
handbooks and familiarity with
key authors and their tools and
techniques

(35 marks)

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 MBA7066 New Business Project & Professional 2022
Practice
Self-awareness and how
transferable skills are
incorporated

Explanation of how the writing of

the report has taken place and
key influencers/influences

(20 marks)

Monitoring personal progress

(10 marks)

Conclusion with Identification of

how reflective practise could be
improved in future

(5 marks)

Overall mark

Signature: …………………………………………………………….

Date: …………………………………………………………………….

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 MBA7066 New Business Project & Professional 2022
Practice

As part of the school’s ongoing commitment to enhancing and improving the student experience, we
would be grateful if you could take five minutes to complete the below questionnaire, which relates
to the module MBA7066. This questionnaire will be floated online by the programme office in due
date and notified to you; kindly take out the time to submit the same.

MBA7066 New Business Project Module Evaluation

Strongly Strongly
Question Agree Neutral Disagree
Q Agree Disagree

It was clear to me what I was meant to

1 achieve by completing the module

The facilities(labs) were adequate (for this

2 module)

The module contained the correct material

3 for the duration of study

The total amount of assessed work was

4 stretching but achievable

The module introduced me to (or

extended), skills, knowledge and
5 experience that I had not gained before

The module was well organised and

6 efficiently run

I had adequate contact with and access to

7 the lecturers

8 The module objectives were met

Any other comments:

Any aspect about this module and delivery please contact me in the first instance,

Elora Basumatary

elorab@ubs.org.in

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MBA7066 New Business Project & Professional 2022
Practice

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