MANAGEMENT ASSIGNMENT: MANAGING BY

WHOS OBJECTIVES

ANS 1 It appears that Ben is attempting to implement a management by objectives (MBO) system at
Rice Printing Company. MBO is a goal-oriented approach to management that involves setting
specific, measurable, achievable, relevant, and time-bound goals for an organization and its
employees. It is a workable system if implemented correctly and can be effective in improving
employee productivity and making evaluations easier.

ANS 2 There are a few things that Ben could do differently to improve the implementation of an
MBO system at Rice Printing Company. First, he could involve all employees in the goal-setting
process, not just the senior management team. This can help to ensure that the goals are aligned
with the needs and capabilities of the entire organization and can foster a sense of ownership and
commitment to achieving the goals. Ben could also consider using a more collaborative and
participatory approach to goal-setting, rather than simply issuing written copies of the goals to the
management team and expecting them to come up with operational plans and strategies on their
own.

ANS 3

If I were Ben, I would consider setting the following types of goals for the company:

Financial goals: These could include targets for revenue, profit, cost savings, and cash flow.

Customer service goals: These could focus on improving customer satisfaction and loyalty, such as by
reducing turnaround times or increasing the percentage of orders completed on time and within
budget.

Quality goals: These could include targets for reducing defects or improving the overall quality of the
products or services offered by the company.

Innovation goals: These could focus on encouraging the development of new ideas and approaches,
such as through the implementation of a continuous improvement program or the creation of a
dedicated innovation team.

Employee engagement goals: These could aim to improve morale, retention, and overall job
satisfaction among employees, such as through the implementation of employee recognition
programs or training and development opportunities.

Submitted by Ahmed Helal Khan

Enrollment no. 181