BUSINESS NAME: SHETSOMA WHEEL AND STEERING

ALIGNMENT

ADDRESS: P.O BOX 217, NAIROBI

EMAIL: shetsomaa@gmail.com

PRESENTED BY: SHADRACK S NATILI

INDEX NUMBER:

COURSE NAME: CERTIFICATE IN AUTOMOTIVE ENGINEERING

COURSE CODE:

COLLEGE: KENYA INDUSTRIAL TRAINING INSTITUTE

PRESENTED TO: KENYA NATIONAL EXAMINATIONS COUNCIL IN PARTIAL FULLFILLMENT OF

THE REQUIREMENT FOR THE AWARD OF CERTIFICATE IN ELECTRICAL AND ELECTRONICS

SUPERVISOR:……………………………………

SERIES:………………………………….

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 EXERCUTIVE SUMMARY

BUSINESS DESCRIPTION

Chapter one contains the details of the business going by the name Shetsoma wheel and
steering alignment .the business is located along Solai road which branches from the main
Nakuru Eldoret highway at Whitehouse .the business has an expansion potential in the near
future as it will be working under the upgrading technology .the business is after some goals
i.e. creation of new jobs ,profit maximization and opening of a new branches country wide.it
will be offering the right products at affordable prices to all customers.

MARKETING PLANS

The business will be dealing with individual customers as well as commercial customers. The
business is considered with the market share which is favorable by use of business
advertisement and promotion. Advertisement will be done mostly through posters as the
main agency. The product of the organization will be priced according to the production cost
And quality of the product.

ORGANAIZATIONAL AND MARKETING PLAN

This entails the employee’s qualification required it also gives out the personnel ratio
required and their duties together with the responsibilities.it explains how the employees
will be recruited trained and promoted in accordance with their performance .it also explains
how the business operational license and permit will be required.

OPERATIONAL PLAN

This is all about production process and the operational plan which consists of production
facilities and the capacity used in the production process .it also explains productivity
strategy on how to affect the operation on ensuring high rate of production.

FINANCIAL PLAN

This is the financial strategy that explains the finances of the business it provides the pre-
operational costs, the working capital, the pro-forma statement, the balance sheet and the
profitability ratio .it will be important to gauge whether the business is gaining profit or
suffering from losses.

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