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  • What Is Creativity

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    Jordan
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    This document discusses creativity and innovation. It defines creativity and examines the creativity process and why creativity is important. It then defines innovation and why innovation is important. The document explores sources and types of innovation and innovation concepts. It analyzes innovation at the micro and macro levels and ways to protect innovations through intellectual property rights.

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    What is Creativity

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    This document discusses creativity and innovation. It defines creativity and examines the creativity process and why creativity is important. It then defines innovation and why innovation is important. The document explores sources and types of innovation and innovation concepts. It analyzes innovation at the micro and macro levels and ways to protect innovations through intellectual property rights.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views1 page

    What Is Creativity

    Uploaded by

    Jordan
    This document discusses creativity and innovation. It defines creativity and examines the creativity process and why creativity is important. It then defines innovation and why innovation is important. The document explores sources and types of innovation and innovation concepts. It analyzes innovation at the micro and macro levels and ways to protect innovations through intellectual property rights.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1. What is creativity?

    2. Creativity process
    3. Why is creativity important?
    4. Roles of creativity?
    5. What is innovation?
    6. Why is innovation important?
    7. Sources of innovation?
    8. Types of innovation?
    9. Innovation concepts
    10. Disruptive, open innovation, effects and benefits
    11. Micro/organizational level(incentives, internal polices and organizational
    culture
    12. Macro/national level(social, economic, environmental, ethical, cultural,
    political)
    13. Ways of protection a venture (intellectual property rights, copyright, patent,
    branding, trademarks, trade secrets, registered design protection).

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