Relax and Enjoy Lake

Development Corporation

Parameters MEDIA
DTV ETV DN SN R
Customers Reached 1000 2000 1500 2500 300
Cost/Ad ($) 1500 3000 400 1000 100
Availability 15 10 25 4 30
Exposure 65 90 40 60 20
Min. Customer Reached 50000
Min. TV Ads 10
Min. TV Budget 18000
Budget 30000
1 Objective Max Exposure
2370

2 DV Decision Variables
DTV ETV DN SN
Ads Placed 10 0 25 2

3 Constraints
Availability LHS (left hand side)vs. RHS (right hand side)
DTV 10 <= 15
ETV 0 <= 10
DN 25 <= 25
SN 2 <= 4
R 30 <= 30
Budget 30000 <= 30000
Max TV Budget 15000 <= 18000
Min TV Ads 10 >= 10
Min Customer Reach 61500 >= 50000
Nonnegativity Constraints >= 0
R
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