Superstores and

Discount Stores

By: Yash and mahi

 Discount Stores
● Adopt different methods to attract customers
● Different format of stores
○ Warehouses store, department, dollar store, boutiques
● Benefit from economies of scale
● Try to not lose money
○ One way they do this is that some stores only sell products that don't expire
■ Quite rare

Advantages:
Disadvantages:
● Low or no customer service - In discount
● Reduce Costs as they benefit
stores, zero or a little customer service
from economies of scale is provided to customers. Products are
● Attract a lot of customers with displayed on shelves in an arranged
the way they market their sho
manner.
● Less fashionable/ trendy items
and by their cheap prices
 Advantages
Superstores
● Easier for customer since
everything they need is at
one place.

● Sells an assortment of products ● Customers buy in bulk so it

is cheaper than in a
○ Targets a big audience supermarket.
● Different than a grocery store
Disadvantages:
○ Size ● A lot of capital is needed to
stock the products
○ Amount of products offered
● Because the size is big=
rent is high

Real life example