Grade 7 – Vocabulary – Unit 2: Advertising

Lesson 1 Lesson 2
good (n) anything that can be bought or sold bossy (adj) always telling other people what to do
service (n) something done for others in tone (n) the general feeling or attitude towards
exchange for money something
advert (n) shortened word for advertisement broadband (n) system that makes it possible for a large
amount of digital information to be sent
at the same time very quickly
appeal (n) way to grab the attention of bargain (n) something bought for less than the usual
someone and convince them to price
make a purchase
fundraiser (n) event held to raise money for a bundle (n) collection of things wrapped, tied, or
special cause or charity boxed together
occupation (n) job essence (n) the single most important part of
something, usually the part that gives it its
character
budget (n) plan to compare how much money concoction (n) mixture of various ingredients
a person makes to how much they
spend
manufacturer (n) business or company that makes a sensation (n) something that causes great excitement
large amount of something to sell
to launch (v) to throw or push forward ladle (n) large spoon with a long handle and a cup-
shaped bowl
product (n) item that is made to be sold via (n) by way of, passing through
Lesson 3 Lesson 4
subtropical (n) place that borders a tropical zone ridiculous (adj) extremely silly or unreasonable
tranquil (adj) peaceful credible (adj) worthy of belief or confidence
terrace (n) flat area usually made of stone or capacity (n) the largest amount that can be held or
grass outside a house, where contained
people sit
indulgent (adj) willing to allow someone to have or intimate (adj) having a very close relationship with
enjoy something even though it someone
may not be healthy
zen (adj) calm savvy (adj) experienced and knowledgeable about
something
sponsorship (n) supporting a person, organisation, concessions (n) snacks or treats purchased from a snack
or activity by giving money or other bar at a place of entertainment
help
groundbreaking original and important; showing a sophisticated knowing a lot about culture, art, and
(adj) new way of doing or thinking about (adj) literature
things
trigger (n) event or situation that causes to venture (v) to go somewhere that is unknown and/or
something to start potentially dangerous
potential (adj) the possibility, rather than the statistic (n) information shown in numbers
reality of something
to empower (v) to give someone the power and/or symphony (n) long piece of music for an orchestra to
encouragement to achieve play
something
 Grade 7 – Vocabulary – Unit 2: Advertising
Lesson 5 Lesson 6
leaflet (n) piece of folded paper that gives to refund (v) to give back or pay back money to
information about something, or someone who is not satisfied with what
advertises something they bought
formality (n) thing that must be done as a part of salutation (n) act of greeting or welcoming someone
a formal e.g legal, official or social
process.
innovation (n) a new thing, idea, or process investor (n) person that puts their money into a
business
whimsical (adj) unusual and amusing in an to pitch (v) to try to persuade someone to support,
imaginative way buy, or do something
wacky (adj) strange in a silly way, zany to resonate (v) to create a powerful feeling or emotional
response in someone
to hum (v) to make the buzzing noise of a genuine (adj) sincere and honest
flying insect
abbreviation (n) shortened form of a written word entrepreneur (n) someone who creates a new business
or phrase
SMS (n) technology for sending short text to recruit (v) to find new people to join a company or
messages between mobile phones other organisation
(short for service short message)
to characterise (v) to describe the character or special jam-packed (adj) extremely crowded or full
qualities of someone or something
to air (v) to show on television or play it on authentic (adj) not fake or copied
the radio