Masterly Copywriters

Lagos, Nigeria
0803 372 8011

Turn Your Visitors Into Your

Customers With These 3 Simple
Steps!
2
REDUCE THE NUMBER OF PRICING PLANS AVAILABLE TO NO
MORE THAN 3
Offering a maximum of 3 pricing plans will help your visitors make better
decisions and feel less overwhelmed. 
Research shows that customers make more effective and satisfying decisions
when less information is presented or when fewer options are on offer.

MAKE THE CTA SAY ONE THING AND ONE THING ONLY
Your users are bombarded with choice.
Keep things simple and uniform. 
Deliver only ONE message. What do you want them to do. 
Do you want them to sign up for your newsletter, buy your info product? 
Whatever it is, make them do that one thing across all your CTA buttons. 
Make sure to use a uniform color across all your buttons.
This will help your customers associate a particular color with taking a
particular action.

HELP USERS VISUALIZE THE AFTER-EFFECTS OF YOUR PRODUCT

Show. Don't tell. When you're using lots of words on your page, sometimes
your users might need a break. 
To do that, a video or a graphic or an interactive illustration might help
break the tedium. 
Make the visual complement the preceding and subsequent text. Tell the
same story about your product but in different ways.

In summary, give your customers no other choice than you. 

You are only 3 steps away from making massive sales, and the
good news here is that you don’t even need a website to own a
landing page.