SELLING AND NEGOTIATION

SKILLS
ASSIGNMENT: SALES LETTER

Members:

NAME ROLL NO. DIVISION

Ninad Bhate 12 A

Sagar Naik 68 Alpha

Sumedh Shevde 101 Alpha

Date: 21-09-2010
Objectives of a Sales Letter

For a business, it is important that some degree of marketing is used to influence the
continuous sale of our product or service. We should therefore focus on the media
that is not only best suited, but will also give a return for the investment that is
affordable. The best way is in the form of a sales letter:

Given below are a few objectives of writing a sales letter:

a) To Sell a Product or service

Are you trying to encourage the consumer to make a purchase by convincing them
that they need the product/service? This approach will often require the use of
persuasive language.

b) To Inform a Consumer

Do you aim to give the consumer all the necessary information concerning your
business, product or service? When we aim to ’sell’ a product/service (above), it is
common to miss out the details of how things work, prices, etc. Such sales letters are
therefore commonly accompanied with leaflets and other inserts to illustrate this
information

c) To Get a Response

Apart from hoping the consumer will respond by making a purchase, it is common for
a sales letter to be used to create other responses such as a response for further
information, a free sample/trial, a personal visit, etc. Often, consumers do not like
making a purchase without physically seeing or trying the product/service. By
allowing them the opportunity to do so, they may respond so that they can make a
confident purchasing decision.
 SALES LETTER

AKRUTI SOLUTIONS
To,
Mr. Ajay Ambani, 
Chief Accountant, 
Ambani and Ruia Associates, 
Churni Road, 
Mumbai - 78
25th September 2010

‘SARAL’: An Opportunity to reduce your work load!!

 
Are you experiencing problems with calculating tax returns for your clients? Does
your company sometimes find that the work is overwhelming? Akruti Software has
the solution for you.  
Akruti Software is a decade old company, specialising in productivity software for a
multitude of functions like Accountancy firms, Brokerage firms, etc. We have
satisfied customers, not only in India, but also in the US and UK.
Our team of software programmers and tax specialists has designed a new program
called “Saral” that will help ease the workload a company like yours’ experiences.
Our software will help you keep records and update them online while allowing your
clients to view and make appropriate changes. Calculations can be done in a matter
of minutes using this novel software.
The software package comes with a host of additional features, like customised
modules and weekly software and firmware updates, without any extra charge. An
Annual Maintenance Contract for one year is included along with the software
package. We take pride in our swift after-sales service, guaranteeing you solution to
your queries within 24 hours.
 
If you want to reduce your current workload, do visit us at our website:
www. akrutisoftware .com or call us on 022-25847563 for a demonstration.

Looking forward to being a partner in your success.

 Email

Date: 25th September 2010

 
Subject: Opportunity to reduce your work load !!

Dear Mr. Ambani,

 
Are you experiencing problems with calculating tax returns for your clients? Does
your company sometimes find that the work is overwhelming? Akruti Software has
the solution for you.  
Akruti Software is a decade old company, specialising in productivity software for a
multitude of functions like Accountancy firms, Brokerage firms, etc. We have
satisfied customers, not only in India, but also in the US and UK.
Our team of software programmers and tax specialists has designed a new program
called “Saral” that will help ease the workload a company like yours’ experiences.
Our software will help you keep records and update them online while allowing your
clients to view and make appropriate changes. Calculations can be done in a matter
of minutes using this novel software.  
If you want to reduce your current workload, do visit us at our website:
www. akrutisoftware .com or call us on 022-25847563 for a demonstration.
Please find attached, our Company Profile.

Looking forward to being a partner in your success.

Yours truly, 

Sagar Naik, 
Marketing Manager, 
Avenue Software