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    nenenito
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    This document discusses differences in design approaches between China and the West. It notes that Chinese internet and mobile users number over 1 billion, 90% of whom use mobile. Chinese language and culture prefer more information dense designs, as the language conveys more with less text. Designs in China typically include more features, functions and information due to influences of the logographic language, cultural preference for abundance, and established patterns users expect. Information dense interfaces can still be efficient and easy to use when well-designed.

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    This document discusses differences in design approaches between China and the West. It notes that Chinese internet and mobile users number over 1 billion, 90% of whom use mobile. Chinese language and culture prefer more information dense designs, as the language conveys more with less text. Designs in China typically include more features, functions and information due to influences of the logographic language, cultural preference for abundance, and established patterns users expect. Information dense interfaces can still be efficient and easy to use when well-designed.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    34 views22 pages

    UX in China

    Uploaded by

    nenenito
    This document discusses differences in design approaches between China and the West. It notes that Chinese internet and mobile users number over 1 billion, 90% of whom use mobile. Chinese language and culture prefer more information dense designs, as the language conveys more with less text. Designs in China typically include more features, functions and information due to influences of the logographic language, cultural preference for abundance, and established patterns users expect. Information dense interfaces can still be efficient and easy to use when well-designed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 22

    UXin ChiDesinagn

    Khurram
    UX Designer Dribbble.com/UX11
    1 BillionUsers are on Internet
    in China

    Khurram
    UX Designer Dribbble.com/UX11
    90%
    90% of people using
    Internet on their mobile
    phones
    Khurram
    UX Designer Dribbble.com/UX11
    QR CODES
    QR Codes are everywhere.

    Khurram
    UX Designer Dribbble.com/UX11
    BIGGEST
    eCommerce market

    Khurram
    UX Designer Dribbble.com/UX11
    Less is More

    vs

    Khurram
    More is More
    UX Designer Dribbble.com/UX11
    More is More
    In West, we prefer to keep
    it simple using LESS IS
    MORE. but its not same in
    China. They believe in
    MORE IS MORE
    Khurram
    UX Designer Dribbble.com/UX11
    Less is More More is More
    Instacart West Hema China

    Khurram
    UX Designer Dribbble.com/UX11
    difference?
    The difference here is
    Information density
    More Information . More
    Features . More Functions

    Khurram
    UX Designer Dribbble.com/UX11
    WHY are Chines
    apps more dense?
    Khurram
    UX Designer Dribbble.com/UX11
    Reasons Language

    Culture

    Pattern

    Khurram
    UX Designer Dribbble.com/UX11
    Language
    Chinese language is
    logographic so it is
    information dense. A lot of
    information can be delivered
    with very few symbols.
    Khurram
    UX Designer Dribbble.com/UX11
    Chinese vs English
    Chinese language is information dense.

    Khurram
    UX Designer Dribbble.com/UX11
    Average Word Length
    Chinese
    1.5 symbols per word
    English
    5.1 letters per word

    Khurram
    UX Designer Dribbble.com/UX11
    So the people who can speak
    and understand Chinese, we
    can say they are more
    tolerant to high dense
    designs.

    Khurram
    UX Designer Dribbble.com/UX11
    Culture
    Culture shapes
    perception. We perceive
    everything according to
    the culture we live in.

    Khurram
    UX Designer Dribbble.com/UX11
    Abundance
    In China there is a cultural
    preference for abundance.

    Khurram
    UX Designer Dribbble.com/UX11
    Pattern
    Information dense designs
    are a well-established
    pattern in China so this is
    what users expect.
    Khurram
    UX Designer Dribbble.com/UX11
    Users always expect
    something similar to what
    they’ve experienced in the
    past.

    Khurram
    UX Designer Dribbble.com/UX11
    Design pattern in China

    Khurram
    UX Designer Dribbble.com/UX11
    An information dense
    design doesn’t have to be
    complex. Infact when
    done well an information
    dense design can be
    highly efficient and easy
    to use. Also the Chinese
    culture will accept it easily.

    Khurram
    UX Designer Dribbble.com/UX11
    Helpful?
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    Khurram
    UX Designer

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