01 Welcome to

Super UX/UI 101!

 You will learn...
1 UX/UI workflo,
1 Design thinking fundamental#
1 UX/UI from ideation to executio3
1 Resources for more learning

Most importantly...
1 You will learn the fundamental skills of an UX/UI designer, to
help you consider future career development.

Super UX/UI 101

 Mentors

George Chang Hsinyu Kuo Blair Shen

Head of Design
UX Designer & Researcher
Product designer

Noba Spatial Research＋Design Cisco

Senior Designer
Service Designer
Product Designer

Google City of Vancouver Cloudflare

UX Design Lead
Service & UX Designer
Senior Interaction Designer

Amazon PDIS Harry & David

Super UX/UI 101

 UX
Brand
Product
Service
Product

Design Design Design Design Management

Super UX/UI 101

 UnblockDesign

unblock.team

Super UX/UI 101

What is UX/UI？
This field and all about it
 First, UX and UI are not the same.
UX and UI are often discussed together because they are fairly
close, but they actually refer to different areas of design.

Super UX/UI 101

 U X
User Experience

Super UX/UI 101

 User
User refers to the person who uses
the product or service.
experiences of users when
*Users are not always consumers.
Experience
Experience refers to all relevant
interacting with this product and
service.

Super UX/UI 101

 Definition of User Experience
"User experience" encompasses all aspects of the end-user's
interaction with the company, its services, and its products.

- By Don Norman, Jakob Nielsen (Nielsen Norman Group)

Super UX/UI 101

 Example: Oder on Starbucks (Image by Starbucks)

Super UX/UI 101

 U I
User Interface

Super UX/UI 101

 User Interface
User refers to the person who uses Interface refers to the medium
the product or service.
through which users interact with the
*Users are not always consumers. product or service.

Super UX/UI 101

 Definition of User Interface
The look, feel, and interactivity of a digital product; the cosmetics
of the experience.

- By Nielsen Norman Group

Super UX/UI 101

 Example: Starbucks mobile app

Super UX/UI 101

 In the industry...
UI design is often included in UX UX
design, and UX/UI design is often
referred to as product design, which is
the broadest scope. UI

UX/UI

Product Design

Super UX/UI 101

 What about Usability？
Usability is a quality attribute that assesses how easy user
interfaces are to use. The word "usability" also refers to methods
for improving ease-of-use during the design process.

- By Nielsen Norman Group

Super UX/UI 101

 UX
"User experience" encompasses all aspects of the end-user's
interaction with the company, its services, and its products.

UI
The look, feel, and interactivity of a digital product; the cosmetics
of the experience.

Usability
Usability is a quality attribute that assesses how easy user
interfaces are to use. The word "usability" also refers to methods
for improving ease-of-use during the design process.

Super UX/UI 101

UX/UI designer in product
development
The realistic view of designers’ role
 UX/UI exists alongside
other teams in the
tech industry.
In the tech and in product companies,
the success of a designer is closely
related to the ability to work well with
other teams to create good products.

Super UX/UI 101

 Common team structure
1) Design: product design, user research strategy

Design

2) Product: overall direction and strategy of the

product, coordinating teams to develop
smoothly

Product Engineering

3) Engineering: responsible for the development

strategy of product software and hardware

Super UX/UI 101

 Development process

Plan Develop Deliver

Design Design Design

Product
Engineering
Product Engineering Product Engineering

Super UX/UI 101

Current UX/UI coditions
Why this field and the pros and cons
 UX/UI is an increasingly valued profession.
With the popularization of smart devices, the public pays more and more
attention to the usability of technological software. Therefore, for
technology companies to launch services that consumers love, it has
become a basic criterion to ensure that their products have a good user
experience.

UX/UI designers are experts in user experience and are a very valuable
force for tech companies. This job is a good option with many employment
opportunities.

Super UX/UI 101

 Design in modern times
Technology is a necessary tool for
every modern person's life. If you
want to use design to affect the daily
life of people, UX/UI in tech is a very
good means.
Super UX/UI 101
Good opportunities
Tech is global. If you want to do UX/
UI, job selection is global, and you
can even work remotely regardless
of location. Plus, the tech is good
economically, so it creates good
compensation packages.
 More for you

2021 and 2022 we shared detailed industry analysis on the Unblock channel.

Super UX/UI 101

Which of the following is
not UX at a coffee shop？
. Mobile app for orderin$
'. Line in the stor*
. The attitude of the staf!
. Bathroom space in the store
Which of the following is a
key team that designers
will work with?

0 Accounting tea$

) HR tea$

 product tea$

 Customer Service Team