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Let’s face it, no matter how interesting your presentation might be, most of your
audience won’t pay close attention to every word you say and every slide you show.
On average, people will focus on your content at the beginning and the end. Their
attention may spike a few times during the presentation, in particular, if you introduce
an interactive element, a quiz, Q&A, show a short video etc.
http://www.matthewsonmarketing.com/keeping-the-audience-engaged-with-
presentation-spikes/
If you are most likely to capture the audience’s attention at the end, it’s worth
thinking in advance and planning how you want to finish your presentation. A strong,
engaging and motivating finale may end up being the only thing people remember
from your presentation.