CHAPTER 1

INTRODUCTION
1.1 INTRODUCTION

Smart phones are mobile phones with more advanced computing

ability and connectivity that comprises of functions such as portable media players,
low end compact digital cameras, pocket video cameras and global positioning system
(GPS).Consumers have become highly dependent on smart phones which they can use
when they commute, relax at home, travel and so on. Consumers are perceived to be
dependent on their smart phones when they view them as a necessity and have strong
propensity for continuous usage, being engaged and unwilling to part of them. Mobile
phone users posses a higher level of knowledge, have more social participation,
maintain extensive interpersonal net work and have contact with people not only
within the social system but also outside it. Smart phone work as a computer, but the
mobile devices small enough to fit in user’s hand. Uses include sending and receiving
emails, text, photographs and multimedia messages. Smart phones represents an
important part of modern life, because they enable us to communicate from nearly
everywhere, access the internet, check E-mails and social networks. Smart phones
have become so popular in today’s society that it is hard to imagine life without them.
Nearly everyone owns one because of the convenience and the wide range of
functions they offer. As people can do so many things with their smart phones
wherever they are, they often become obsessed with them. The positive effect of
mobile phone uses in our society and environment are communication, entertainment,
daily utilities and organization. The negative effect of mobile phones on our lives is
addiction, waste of time, cause of depression, distraction.

This study is conducted to evaluate the

buying behavior of smart phone among students, and the study is conducted at
Pattambi Taluk.
1.2 SIGNIFICANCE OF THE STUDY

The study conducted to find out the buying behavior among students. Smartphone
became a necessary item in this modern world. The study also analyzes the number of
variables influences smart phone buyers purchasing decisions. The purpose of the
study is to explore the key factors that inspire students to purchase and use of smart
phone

1.3 STATEMENT OF THE PROBLEM

In this modern world smartphones became a necessity item for everyone. The study
identify the relationship between buying behavior of smartphones and its usage among
students. Students are strongly depend up on smartphones for their educational
purpose. So it is necessary that to identify the factors affecting buying behavior of
smartphones and impact of smartphones in the students life.

1.4 OBJECTIVES OF THE STUDY

 Primary objective
To analyze the buying behavior of smart phones among students

 Secondary objective
 To evaluate the use of smart phone in education sector
 To study about the customer perception towards smart phone features.
 To identify the problems while using smart phones

1.5 SCOPE OF THE STUDY

The study will assist with understanding the purchasing power off students towards
smart phone. The study gives the clear picture about students attitude towards
different brands and distinguish the purchasing decision making factors that influences
the customer with regard to mobile phones.

1.6 PERIOD OF THE STUDY

The study was conducted for period of 30 days.

1.7 RESEARCH METHODOLOGY

The project gives clear picture of buying behavior of smart phones among students.
This research covers 60 customers in Pattambi Taluk. Data and information are
collected from survey and personal interview methods, for data analysis we adopt
suitable tables, diagrams, charts.
 SOURCE OF DATA
 Secondary data
It refers to already collected data for some other purpose.
A] Newspaper
B] Magazine
C] Online websites
 Primary data
It refers the actual information collected by the investigator and the information
has accurate and original in character.
: Personal Interview
: Survey Method
 POPULATION
Include the students and workers
 SAMPLE UNIT
Data is collected through personal interview to the students and workers in
Pattambi Taluk.

 SAMPLING TECHNIQUE

Non probability sampling was used in this study; the survey was conducted by
visiting respondents at their own home and work place.

 TOOLS USED FOR DATA COLLECTION AND ANALYSIS

Personal interview are questionnaires are used for data collection. Tables, charts
and diagrams are used for data analysis.
1.8 LIMITATIONS OF THE STUDY

A] The information given by the respondents might be personal bias, it effect the
reliability of the study.

B] Data collected from only a small particular area the sampling population for the
study was only limited to 60 respondents.

C] Respondents where sometimes reluctant to answer the questionnaire.

D] Accuracy and reliability of the study depend on the data collected

1.9 CHAPTERIZATION

Chapter1: Introduction- This chapter includes significance, statement of the

problem, scope of the study, objectives of the study, research methodology and
limitations of the study

Chapter2: Review of literature- It includes any other studies based on the topic and
other existing literature given on smart phones

3: Theoretical framework- It includes smart phone history, components, sales and

security of smart phones

Chapter 4: Data analysis and interpretations – This chapter includes analyzing and
interpreting the collected data by using various tools and techniques.

Chapter 5: Findings, suggestions and conclusion- This chapter includes findings,

suggestions and conclusion of the study.
 CHAPTER-2

REVIEW OF LITERATURE
2.1 REVIEW OF LITERATURE

Kalai arasan [2014] : The study conducted to find out customer attitude towards smart
phone in Madurai district. Customers buying a variety of smart phones which satisfy
his want. Smart phones offer more advanced technology and connectivity than a
contemporary mobile phone. Customers expecting water resident device and high ram
capacity in low range mobile and low battery back up in affordable prize.

Ahammed Tariq Rasheed Laurent Elder [2009]: In this modern error, rapid growth
mobile phone has penetrated in developing countries. Mobile phone have a positive
effect on the lives of the poor, mobiles phones are increasingly accessible to lower
income groups in developing countries. This study stated that mobile phones help to
strengthen social ties among the poor and provide them an opportunity to
communicate in the case of emergencies.

Ananya Battacharya [2020] : Devices priced between 5001/- to 25000/- are set to
constitute over 92% of the total smart phones sales in India this year. While sales
during the April to June quarter where well below expectations, smart phones have
now become a necessity in the modern world.

Aman Sachan : According to that study customer preference about a mobile is listed
has color screen multimedia messaging services, integrated camera, size, weight,
wireless application protocol, battery with affordable prize. The study depicts the
buying behavior of customers towards various mobile brands.

Nawaf Gantare [2019]: Today technology has taken a new approach to is to use
mobile technology is moving fast and the competitive mobile brands that exist in the
market Samsung, I phone, Nokia mobile and HTC. The selling price of the product is
somewhat higher than local brands. Effective selling of mobile phones depends upon
advertising and marketing techniques

Muhammede Sarfaraz Sarvar, Tariq Rahim Soomro [2013]: The study investigate how
smart phones are impacting the society and how smart phones are going to transform
culture, social life, technology and other aspects of modern society. The study was
concentrate on how to stop and avoid smartly the misuse of smart phone.

Gaurav: According to this study large number of customers those are satisfied with the
available services it increases, the customer relationship and also increase the sale of
the company. The project reported that sales and promotion of virgin mobiles in
Allahabad had make an significant changes in their purchasing preference about smart
phones.

A case study of Mtn Ng, Owerri: The research was intended to generally know sales
promotion on the sale of mobile phone lines. To the customer, the reduction of the
mobile line prices in the name of the price was very helpful to operate

Karthyikeyan Iyengar, Gaurav K Upadyayaya And Vijay Jain : The project has
access the role and applications of smart phone technology as an extension of
telemedicine. Smart phones with an integrate computer technology and other features
like operating system web browsing are more help full in the modern world, smart
phones offer more communication modes like audio video and text platforms.

Joe O Halloran : The study reveals that lock down and economic uncertainty brought
on by the COVID-19 pandemic, caused demand for smart phone in the first quarter.
Even though Samsung smart phone sales declined by 22.7%. COVID- 19 negatively
impacted Samsung smart phone sales during lock down period only Xiaomi devices
achieved better than expected sales during that period

Usruchi Varma : The study deals the students preference and satisfactions towards
various mobile phones and which are the factors that resulted in sales of smart phones.
According to this study all company should their distribution channel and should
continue to work on the strategy of total quality management. Customers do not get
satisfy with the promotional policies of the company it is required to create awareness
about the entire range of company products.

Ahmed Tariq Rashid, Laurent Elder : In this modern context mobile phone is
considered a particular and important for developments .According to this study the
mobile penetration level increasing rapidly in the developing countries mobile phones
had a potential role in improving public services like education, health, governance
and making markets more efficient.

Kunal Kevat: According to this study the competitive smart phones brands in Indian
market are Samsung, Apple, Motorola, Oppo, Xiaomi. The main strength of smart
phones are high quality, affordable price, daylong battery life and also weaknesses of
smart phones are chances of financial problem and low profit margin. Outsourcing
and E-marketing techniques are used for promotion of smart phone.

Viswa Prathap Sing: In this study stated that smart phones are used for multi tasking
life surfing and browsing, playing games weather forecasting. Quality of services and
ability of smart phones attract customers in this competitive environment. People
spent less than 20000 on their mobile phone. The important factors that influence
customers buying decisions are price, quality, design and style, features, performance,
credibility, prestige.

Alpana Vaidya,Vinayak Pthak and Ajay Vaidya: In this modern era mobile phones
has a tremendous growth in India and mobile phones are available to the people right
from the age of 12 years. Mobile phones are coming up with variety of features like
internet access, games, social networking sites, dictionary and reading books. Majority
of the users are in the age group of 15 to 25 years. The mobile phones are used to
overcome the feeling of loneliness. Some people are using mobile phone so
excessively that it assumes in the form of addiction.
 CHAPTER -3

THEORETICAL FRAME WORK

3.1 HISTORY OF SMART PHONE

A Smartphone is a mobile device that combines cellular and mobile computing

functions into one unit. They are distinguished from feature phones by their stronger
hardware capabilities and extensive mobile operating systems, which facilitate wider
software, internet (including web browsing over mobile broadband), and multimedia
functionality (including music, video, cameras, and gaming), alongside core phone
functions such as voice calls and text messaging. Smart phones typically contain a
number of metal–oxide–semiconductor (MOS) integrated circuit (IC) chips, include
various sensors that can be leveraged by their software (such as a magnetometer,
proximity sensors, barometer, gyroscope, or accelerometer), and support wireless
communications protocols (such as Bluetooth, Wi-Fi, or satellite navigation).

Milestones in smart phone history

1983-1990: The first ever portable mobile phone. In 1983 the world got the first ever
convenient cell phone looking like the Motorola Dyna TAC 8000 X. It cost an USD $
3999.In 1989 Motorola lined up the Dyna TAC 9800X set the standard for the flip
telephone structure factor seen all through the 90’s.

1991-1994: Born of consumer handsets. GSM (Global System for Mobile

Communication) Europe in 1991 with the orbitel TPU 900 first to show case, yet it
was not until 1992 that mobiles where never again confined to business use but Nokia
was one of the first to exploit this change with the Nokia 1011 showing up that year.

1995-1998: Introduced multicolor display with features of SMS and games. In spite of
the fact that the Siemens S10 just offered for colors that is(red, blue, green and black)
breathed life in to cell phones. The next year Nokia “X press-on” comes with exciting
exchangeable covers on Nokia 5100 segment.

1999-2002: Features phones are introduced the market with email, vibrate alert, color
screen. In the year 1999 Nokia launched the 7110 which was the first ever mobile
gadget to exploit, wireless application protocol, is a technique to access information
over a wireless mobile network after 1 year of 2000, SHARP introduced the world’s
first camera smart phone. In 2002, the arrival of the Sony Ericsson T68i and with its
crystal clear back camera.

2003-2006: Introduce of 3G mobile Network download speed accelerates to 2MBPS

in March 2003. Real tone ringtones, Wi-Fi, Water proof and web browsing

2007-2010: capacitive touch screen with conventional push buttons technique for
input like swiping and looking over. The LG Prada being first ever touch screen
display in front of the Apple iphone in may 2007.However, apple demonstrated to
have both the more stronger and superior brand

2011-2014: Cell phone turned out to be very progressively vital to current day to day
life offering correspondents highlights, multi tasking introduction of 4g mobile
network with speed accelerates up to 12 mbps with voice recognition with the help of
Google voice assistant.

2015-2018: The world wide adoption of 4g improves video streaming (Netflix) and
video calling capacity with trends for big screen, internal memory, Music player and
portable payment app.

2018-2020: Information transforms speeds multiple times quicker than 4g. The 5g or
fifth generation mobile network guarantees immensely data transmission and superior
quality.

3.2 HARDWARE

A typical smart phone contains a number of metal–oxide–semiconductor (MOS)

integrated circuit (IC) chips, which in turn contain billions of tiny MOS field-effect
transistors (MOSFETs). A typical smart phone contains the following MOS IC chips.
 Application processor (CMOS system-on-a-chip)
 Flash memory (floating-gate MOS memory)
 Cellular modem (baseband RF CMOS)
 RF transceiver (RF CMOS)
 Phone camera image sensor (CMOS image sensor)
 Power management integrated circuit (power MOSFETs)
 Display driver (LCD or LED driver)
 Wireless communication chips (Wi-Fi, Bluetooth, GPS receiver)
 Sound chip (audio codec and power amplifier)
 Gyroscope
 Capacitive touch screen controller (ASIC and DSP)
 RF power amplifier (LDMOS)

3.3CENTRAL PROCESSING UNIT

Smart phones have central processing units (CPUs), similar to those in computers, but
optimized to operate in low power environments. In smart phones, the CPU is
typically integrated in a CMOS (complementary metal–oxide–semiconductor) system-
on-a-chip (SoC) application processor
The performance of mobile CPU depends not only on the clock rate (generally given
in multiples of hertz) but also on the memory hierarchy. Because of these challenges,
the performance of mobile phone CPUs is often more appropriately given by scores
derived from various standardized tests to measure the real effective performance in
commonly used applications.

3.4DISPLAY
One of the main characteristics of smart phones is the screen. Depending on the
device's design, the screen fills most or nearly all of the space on a device's front
surface. Many smart phone displays have an aspect ratio of 16:9, but taller aspect
ratios became more common in 2017.
Screen sizes are measured in diagonal inches. Phones with screens larger than 5.2
inches are often called "phablets". Smart phones with screens over 4.5 inches in size
are commonly difficult to use with only a single hand, since most thumbs cannot reach
the entire screen surface; they may need to be shifted around in the hand, held in one
hand and manipulated by the other, or used in place with both hands. Due to design
advances, some modern smart phones with large screen sizes and "edge-to-edge"
designs have compact builds that improve their ergonomics, while the shift to taller
aspect ratios have resulted in phones that have larger screen sizes whilst maintaining
the ergonomics associated with smaller 16:9 displays.
3.5 STORAGE
While eMMC (embedded multimedia card) flash storage was most commonly used in
mobile phones, its successor, UFS (Universal Flash Storage) with higher transfer rates
emerged throughout the 2010s for upper-class devices.
3.6 CAPACITY

While the internal storage capacity of mobile phones has been near-stagnant during
the first half of the 2010s, it has increased steeper during its second half, with
Samsung for example increasing the available internal storage options of their flagship
class units from 32 GB to 512 GB within only 21⁄2 years between 2016 and 2018

3.6 MEMORY CARDS

The space for data storage of some mobile phones can be expanded using MicroSD
memory cards, whose capacity has multiplied throughout the 2010s (→ SD card
§ 2009–2018: SDXC). Benefits over USB on the go storage and cloud storage include
offline availability and privacy, not reserving the charging port, no connection
instability or latency, no dependence on voluminous data plans, and preservation of
the limited rewriting cycles of the device's permanent internal storage. In case of
technical defects which make the device unusable or unbootable as a result of liquid
damage, fall damage, screen damage, bending damage, malware, or bogus system
updates, etc., data stored on the memory card is likely rescueable externally, while
data on the inaccessible internal storage would be lost. A memory card can usually
immediately be re-used in a different memory-card-enabled device with no necessity
for prior file transfers

3.7 FILE TRANSFER

Originally, mass storage access was commonly enabled to computers through USB.
Over time, mass storage access was removed, leaving the Media Transfer Protocol as
protocol for USB file transfer, due to its non-exclusive access ability where the
computer is able to access the storage without it being locked away from the mobile
phone's software for the duration of the connection, and no necessity for common file
system support, as communication is done through an abstraction layer.
However, unlike mass storage, Media Transfer Protocol lacks parallelism, meaning
that only a single transfer can run at a time, for which other transfer requests need to
wait to finish. In addition, the direct access of files through MTP is not supported.
Any file is wholly downloaded from the device before opened.

3.8 SOUND
Some audio quality enhancing features, such as Voice over LTE and HD Voice have
appeared and are often available on newer smart phones. Sound quality can remain a
problem due to the design of the phone, the quality of the cellular network and
compression algorithms used in long-distance calls. Audio quality can be improved
using a VoIP application over Wi-Fi. Cellphones have small speakers so that the user
can use a speakerphone feature and talk to a person on the phone without holding it to
their ear. The small speakers can also be used to listen to digital audio files of music
or speech or watch videos with an audio component, without holding the phone close
to the ear.

3.9 AUDIO CONNECTOR

The 3.5mm headphone receptible allows the immediate operation of passive
headphones, as well as connection to other external auxiliary audio appliances.
Among devices equipped with the connector, it is more commonly located at the
bottom (charging port side) than on the top of the device

3.10 BATTERY
A high-capacity portable battery charger (power bank) a smart phone typically uses a
lithium-ion battery due to its high energy density.

Batteries chemically wear down as a result of repeated charging and discharging

throughout ordinary usage, losing both energy capacity and output power, which
results in loss of processing speeds followed by system outages. Battery capacity may
be reduced to 80% after few hundred recharges, and the drop in performance
accelerates with time. Some mobile phones are designed with batteries that can be
interchanged upon expiration by the end user, usually by opening the back cover.
While such a design had initially been used in most mobile phones, including those
with touch screen that were not Apple I Phones, it has largely been usurped
throughout the 2010s by permanently built-in, non-replaceable batteries; a design
practice criticized for planned obsolescence.

3.11 CAMERAS
Cameras have become standard features of smart phones. As of 2019 phone cameras
are now a highly competitive area of differentiation between models, with advertising
campaigns commonly based on a focus on the quality or capabilities of a device's
main cameras.
Typically smart phones have at least one main rear-facing camera and a lower-
resolution front-facing camera for "selfis" and video chat. Owing to the limited depth
available in smart phones for image sensors and optics, rear-facing cameras are often
housed in a "bump" that's thicker than the rest of the phone. Since increasingly thin
mobile phones have more abundant horizontal space than the depth that is necessary
and used in dedicated cameras for better lenses, there's additionally a trend for phone
manufacturers to include multiple cameras, with each optimized for a different
purpose (telephoto, wide angle, etc.).

3.12 ACCESSORIES
A wide range of accessories are sold for smart phones, including cases, memory cards,
screen protectors, power charging cables, wireless power stations, USB On-The-Go
adapters (for connecting USB drives and or, in some cases, a HDMI cable to an
external monitor), MHL adapters, add-on batteries, power banks, headphones,
combined headphone-microphones (which, for example, allow a person to privately
conduct calls on the device without holding it to the ear), and Bluetooth-enabled
powered speakers that enable users to listen to media from their smart phones
wirelessly.
3.13 SOFTWARE
A mobile operating system (or mobile OS) is an operating system for phones, tablets,
smart watches, or other mobile devices. Mobile operating systems combine features of
a personal computer operating system with other features useful for mobile or
handheld use; usually including, and most of the following considered essential in
modern mobile systems; a touch screen, cellular, Bluetooth, Wi-Fi Protected Access,
Wi-Fi, Global Positioning System (GPS) mobile navigation, video- and single-frame
picture cameras, speech recognition, voice recorder, music player, near field
communication, and infrared blaster. By Q1 2018, over 383 million smart phones
were sold with 85.9 percent running Android, 14.1 percent running iOS and a
negligible number of smart phones running other OSes. Android alone is more
popular than the popular desktop operating system Windows, and in general smart
phone use (even without tablets) exceeds desktop use.
3.14 SALES
Since 1996, smart phone shipments have had positive growth. In November 2011,
27% of all photographs created were taken with camera-equipped smart phones. In
September 2012, a study concluded that 4 out of 5 smart phone owners use the device
to shop online.[ Global smart phone sales surpassed the sales figures for feature
phones in early 2013. Worldwide shipments of smart phones topped 1 billion units in
2013, up 38% from 2012's 725 million, while comprising a 55% share of the mobile
phone market in 2013, up from 42% in 2012. In 2013, smart phone sales began to
decline for the first time. In Q1 2016 for the first time the shipments dropped by 3
percent year on year. The situation was caused by the maturing China market. A
report by NPD shows that fewer than 10% of US citizens have bought $1,000+ smart
phones, as they are too expensive for most people, without introducing particularly
innovative features, and amid Huawei, Oppo and Xiaomi introducing products with
similar feature sets for lower prices. In 2019, smart phone sales declined by 3.2%, the
largest in smart phone history, while China and India were credited with driving most
smart phone sales worldwide. It is predicted that widespread adoption of 5G will help
drive new smart phone sales
 CHAPTER -4
DATA ANALYSIS AND
INTERPREATION
4.1 INTRODUCTION

Here this chapter presents the analysis and presentation of data is to be collected.
Smartphone became inevitable thing in this modern era. So it is crucial to know how
smart phone buying behavior of students..

4.2 ANALYSIS OF SMART PHONE BUYING BEHAVIOUR AMONG

STUDENTS

4.2.1 GENDER

The following table shows the male and female were included in the study.

Table 4.1
GENDER

Sl No. of Percentage of
Gender
.No Respondents Respondents
1 FEMALE 30 50
2 MALE 30 50
Total 60 100
Source of data: primary data

According to the table 4.1 50% of respondents are males and 50% of respondents are
females. In this survey analyze that both the genders are using smart phones.
 Fig.4.1
Gender of the respondents

Female
Male

4.2.2 AGE

Age was included for analyzing the relationship between buying behavior of smart
phone among different age group.

Table 4.2
AGE OF RESPONDENTS
No. of Percentage of
Sl.no Age
Respondents Respondents
1 Less than 18 21 35
2 18-22 38 63.33
More than
3 1 1.66
22
Total 60 100
Source of data: primary data

Table 4.2 shows the relationship between the age and buying behavior. It shows that
highest percentage of respondents include the age group of 18 to 22. 1.66% of
respondents buying lowest percentage that has age limit more than 22. The following
gives the clear idea about this.

Fig.4.2

Age of respondents
 Less than 18
18-22
More than 22

4.2.3 EDUCATION

Education has an important role in every person. The educated people carefully
examine the procedure of buying smart phones. They can purchase very easily.

Table 4.3
Education of the respondents
Sl.n No. of Percentage of
Education
o Respondents Respondents
1 SSLC& Plus two 26 43.33
2 UG 27 45
3 PG 3 5
4 Others 4 6.66
Total 60 100
Source of data: primary data

It reveals that most of the respondents are completed degree that is 45%. The
respondents in SSLC& Plus two are 43.33%. The following gives the clear idea
about this.

Fig.4.3
Education of respondents
 30

25

20

15 No. of respondents

10

0
SSLC& Plus two UG PG Others

4.2.4 USAGE OF OWN PHONES

In this modern world everyone using their own phones to meet their own needs like
attending the classes, for playing games, etc…

Table 4.4
USAGE OF OWN PHONES
Percentage
No. of
Sl.no Own phones of
Respondents
Respondents
1 Yes 57 95
2 No 3 5
Total 60 100
Source of data: primary data

It reveals that majority of the respondents (95%) have their own smart phones and 5%
of respondents are depending others to meet their needs. The following gives the clear
idea about this.

Fig.4.4

USAGE OF OWN PHONES

 60

50

40

No.of respondents
30

20

10

0
Yes No

4.2.5 NECESSARY ITEM

Smart phones are became a necessary item in the modern world.

Table 4.5
NECESSARY ITEM
Necessary No.of Percentage of
Sl.no
Item Respondents Respondents
1 yes 54 90
2 No 6 10
Total 60 100
Source of data: primary data

The table reveals that majority of the respondents (90%) stated that smart phones are a
necessary item in this world and only 10% of the respondents are not agree to this
statement. The following gives the clear idea about this.

Fig.4.5

NECESSARY ITEM
 yes
No

4.2.6 TYPE OF PHONE

Smart phones are high specification phones that operate like miniature computers. It
have greater access to modern apps and services.

Table 4.6
TYPES OF PHONES
Sl. No. of Percentage of
Type of Phone
No Respondents Respondents
1 Flip phone 0 0
2 Slide phone 0 0
3 Tough phone 4 6.66
4 Smart phone 56 93.33
Total 60 100
Source of data: primary data
From the above table it is stated that majority of the respondents (93.33%) are using
smart phone and only 6.66% are using tough phones. No respondents are using flip
phone and slide phone. The following gives the clear idea about this

Fig 4.6

TYPES OF PHONES

Flip phone
Slide phone
Tough phone
Smart phone

4.2.7 IMPORTENCE OF DESIGN AND STYLE

Whilst most attention is paid to technology advance, the world’s mobile culture has
been enriched by these occasional bursts of outstanding design. Even more
exceptional is for a mobile phone to emerge in the class of fine art and great
craftsmanship.

Table 4.7
DESIGN AND STYLE
No.of Percentage
Sl.No Importance Respondent of
s Respondents
1 1 19 31.66
2 2 11 18.33
3 3 9 15
4 4 10 16.66
5 5 11 18.33
Total 60 100
 Source of data: primary data

From the above table it is clear that most of the respondents are gives more
importance to the design and style of smart phones. 18.33% of respondents are not
bothered about design and style of smart phones. The following gives the clear idea
about this.

Fig. 4.7
DESIGN AND STYLE

1
2
3
4
5

4.2.8 HOW LONG USED

Technologies evolving rapidly, many are ready to discard their current phones for the
newest trend. From physical durability to a smooth operating system, a phone can
reach its peak usage anywhere between two and three years.

Table 4.8
HOW LONG USED

Sl. No. of Percentage of

How Long
No Respondents Respondents
Less than 6
1 12 20
months
2 1 to 2 years 21 35
More than 2
3 27 45
years
Total 60 100
Source of data: primary data
From the table it is clear that majority of the respondents (45%) are used their mobile
phones more than 2 years. 20% of the respondents are used their mobile phones less
than 6 months. The following gives clear idea about this.

Fig.4.8
HOW LONG USED

Less than 6 months

1 to 2 years
More than 2 years

4.2.9(A) PRICE OF MOBILE PHONES

Price has a positive effect on consumer’s mobile phone buying decision.

Table 4.9(A)
PRICE OF MOBILE PHONES
No. of Percentage Of
Sl. No Price
Respondents Respondents
1 important 37 61.66
2 Normal 23 38.33
3 Less important 0 0
Total 60 100
Source of data: primary data

From the table it is clear that majority of the respondents (61.66%) are gives more
importance to the price of the mobile phones and 38.33% of respondents have a
normal perception about price of the mobile phones. The following gives the clear
idea about this.
 Fig 4.9(A)

PRICE OF MOBILE PHONES

40
35
30
25
20
15
10 No.of respondents
5
0
important
Normal
Less important

4.2.9(b) BRAND
Customers always concerned about the brand of smartphones.
Table 4.9(b)
BRAND

Sl. No.of Percentage of

Brand
No Respondents Respondents
1 Important 40 66.66
2 Normal 19 31.66
Less
3 11 1.66
important
Total 60 100
Source: primary data

From the above table it is clear that majority of the respondents (66.66%) are given
more importance to the brand of the smartphones. And very little respondents (1.66%)
are not bothered about the brand of smartphones. The following figures gives clear.
Picture about this
Fig.4.9 (b)
Brand
 Important Normal Less important

4.2.9( C) COLOUR
Smartphones are available at variety colours to attract customers.
Table 4.9(c)
Colour

Sl. No.of Percentage of

Colour
No Respondents Respondents
1 Important 23 21.66
2 Normal 17 28.33
Less
3 10 16.66
important
Total 60 100
Source: primary data

The table stated that most of the students(28.33%) have a normal perception towards
the colour of smartphones. And 21.66%of the students give more importance to the
colour of smartphones. The following figure gives clear picture about this
 Fig 4.9(c)
Colour

25

20

15

10

0
Important Normal Less important

No.of Respondents

4.2.9(d) DESIGN
Another most important feature that attracts the students is design of the smartphones.
Table 4.9 (d)
Design

Sl. No.of Percentage of

Design
No Respondents Respondents
1 Important 27 45
2 Normal 26 43.33
Less
3 7 11.66
important
Total 60 100
Source of: primary data

The above table shows that most of the students (45%)are give more importance to the
design feature of the smartphones. And only 11 .66%of the students are not given
importance to the design of the smartphones. The following figure gives clear picture
about this

Fig.4.9(d)
Design

Important Normal Less important

4.2.10 MEDIA OF ADVERTISEMENT

Here we analyse the Medias that are used for the advertisement of smartphones
Table 4 .10
Media of advertisement.
Sl.No Media No.of Percentage of
Respondents Respondents
1 TV 7 11.66
2 Newspaper 0 0
3 Internet 31 51.66
4 Public 16 26.66
5 Others 6 10
Total 60 100
Source: primary data
The table states that majority of the students (51.66%) acquire information regarding
smartphone through internet and 26.66%of the students know about smartphones
through public. The following figure gives clear idea about this
Fig.4.10
Media of advertisement

TV Newspaper Internet Public Others

4.2.11 BRAND AWARENESS

Brand awareness about first getting consumers to recognize the brand name and the
product. There are many ways to build, create, and establish brand awareness among
students.

Table 4.11
BRAND AWARENESS
Brand Number of Percentage of
Sl.No
Respondents Respondents
1 Samsung 9 15
 2 Nokia 0 0
3 Oppo 5 8.33
4 Realme 8 13.33
5 Redmi 18 30
6 Vivo 11 6.6
7 Others 9 15
Total 60 100
Source of data: primary data

According to the table 4.12 it is clear that 30% of the respondents are prefer Redmi
brand and 15% respondents are aware about Samsung and other brands. The following
gives clear idea about this

Fig 4.11
BRAND AWARENESS
18
16
14
12
10
8
6
4
2
0
Samsung Nokia Oppo Realme Redmi Vivo Others

4.2.12 SPENDINGS ON SMART PHONES

Spending money on smart phone depending up on the income level of a person.

Respondents enjoying ever increasing convenience of using mobile phone comes at a
price, it is be linked to increased consumer spending

Table 4.12
SPENDING ON SMART PHONES
Sl. No Spending No of Percentage
Respondents of
Respondents
1 Less than 21 35
 10000
2 10000- 29 48.33
20000
3 20000- 3 5
30000
4 More than 7 11.66
30000
Total 100
Source of data: primary data

According to the table 4.13 it is identified that majority of the respondents (48.33) are
spending 10000-20000 for purchasing smart phone and 35% of the respondents are
spending less than 10000 for their smart phone only 5% are spending 20000-30000 to
smart phone. The following gives clear idea about this

Fig 4.12

SPENDING SMART PHONE

 Less than 10000
10000-20000
20000-30000
More than 30000

4.2.13 FEATURES OF SMART PHONES

Every smart phone has advanced features such as internet, e-mail, and also
built in keyboard are very typical.
 Table 4.13
FEATURES OF SMART PHONE
Sl No of Percentage of
Feature
No Respondents Respondents
Internet
1 38 30.89
browsing
2 Music 24 19.51
3 Gaming 16 13
4 Camera 22 17.88
5 Text message 5 4.06
6 Others 18 14.63
Total 123 100
Source of data: primary data

From the table 4.14 most of the respondents are stated that they use internet
browsing (30.89%) music (19.51%)camera(17.88%). And 14.63% of responding are
using other features of smart phone. The following gives clear idea about this.

Fig 4.13
FEATURES OF SMART PHONE

40
35
30
25
20
15
10
No of respondents
5
0
Internet Music Gaming Camera Text Others
brows- message
ing

4.2.14 IRITTATIONS WHILE USING MOBILE PHONE

The continued use of smart phone causes skin problems, eye irritation, allergies,
headache, decreased attention, sleep disorders and depression mostly among students.
 Table 4.14
IRRITATIONS WHILE USING MOBILE PHONE
No of Percentage of
Sl No Irritations
Respondents Respondents
1 Rarely 16 26.66
2 Some times 42 70
3 Always 2 3.33
Total 60 100
Source of data: primary data

According to the table 4.15 majorities of the respondents sometimes feels irritation
while using mobile phone and 3.33% of respondents feels high level of irritations
while using their mobile phone. The following gives clear about this.

Fig 4.14

IRRITATIONS WHILE USING MOBILE PHONE

45

40

35

30

25

20 No of respondents
15

10

0
Rarely
Some times
Always

4.2.15 SPENDING MORE TIME IN PHONE

On an average we spend three hours and fifteen minutes a day on our phones.
Many adults spend up to11 hours a day looking at a screen
 Table 4.15
SPENDING MORE TIME IN PHONE
No of Percentage of
Sl No Time
Respondents Respondents
1 Rarely 22 36.66
2 Sometimes 33 55
3 Always 5 8.33
Total 60 100
Source of data: primary data

Table 4.16 shows that majority of the respondents (55%) sometimes spend more time
in their phone. (8.33%) of respondents always spend more time in their phone. And
36.66% of respondents rarely spend more time in their phone the following gives clear
idea about this.

Fig 4.15

SPENDING MORE TIME IN MOBILE PHONE

Rarely
Sometimes
Always

4.2.17(1) PHONES MAKES DISTURBANCE TO STUDY

Here we analyse whether use of mobile phone makes disturbance the students to study
or not
 Table 4.16(1)
PHONES MAKES DISTURBANCE OF STUDY
Sl. No. of Percentage of
Response
No Respondents Respondents
1 Agree 35 58.33
2 Neutral 19 31.66
3 Disagree 6 10
Total 60 100
Source: primary data

The above table shows that majority of the students (58.33%) are agreed that usage of
smartphones directly makes disturbance to their study. And 31.66% of the students
had normal concern about this. Statement. The following figure gives clear idea about
this
Fig 4.16(1)
PHONES MAKES DISTURBANCE OF STUDY

Agree Neutral Disagree

4.2.16(2) USED FOR CHEATING EXAM

Sometimes students used mobile phone used for cheating exam.
 Table 4.16(2)
USED FOR CHEATING EXAM
Sl. Response No.of. Percentage of
No Respondents Respondents
1 Agree 22 36.66
2 Neutral 17 28.33
3 Disagree 21 35
Total 60 100
Source: primary data

The table shows that 35%of the students Dis agree the statement and 36.66% of the
students agree that students are used mobile phone for cheating exam. The following
figure gives clear idea about this.

Fig 4.16 (2)

USED FOR CHEATING EXAM

25

20

15

10

0
Agree Neutral Disagree

No.of. Respondents

4.2.16(3) LIMIT THE SOCIAL CONTACTS

 Sometimes smartphones limit the social contacts of people and they enjoy
companion with their mobile phone.

Table 4.16(3)
LIMIT THE SOCIAL CONTACTS
Sl. Responses No. of Percentage of
Respondents Respondents
NO
1 Agree 31 51.66
2 Neutral 22 36.66
3 Disagree 7 11.66
Total 60 100
Source of data: primary data

The above table shows that majority (51.66%) of the students agree up on the
statement, that smartphones limits social contacts. And 36.66% of the students stated
that they have normal concern about the statement. The following figure gives clear
idea about this

Fig 4.16(3)

LIMIT THE SOCIAL CONTACTS

Agree Neutral Disagree

4.2.16(4) SLEEPING PROBLEMS

Continuous use of smartphones makes sleeping problems to students and it negatively
affects their education.

Table 4.16(4)
SLEEPING PROBLEMS
No. of Percentage of
Sl. No Responses
Respondents Respondents
1 Agree 33 55
2 Neutral 9 15
3 Disagree 18 30
Total 60 100
Source of data: primary data

The above table shows that 55% of the students agreed that continuous use of
smartphones make sleeping problem. And 30% of the students opined that they have
no sleeping problems by using smartphones. The following figure gives clear idea
about this

Fig.4.16 (4)
SLEEPING PROBLEMS
35

30

25

20

15

10

0
Agree Neutral Disagree

4.2.16(5) STRESS LEVEL

 Here we analyze that use of smartphones sometimes causes stress among
students.
Table 4.16(5)
STRESS LEVEL
Sl. No. of Percentage of
Responses
No Respondents Respondents
1 Agree 25 41.66
2 Neutral 20 33.33
3 Disagree 15 25
Total 60 100
Source of data: primary data

The above table stated that 41.66% of the students opined that use of smartphones
makes stress level among students. And 33.33% of the students opined that they have
normal concern about the agreement. The following table gives clear idea about this

Fig. 4.16(5)
STRESS LEVEL

25%

42%

33%

Agree Neutral Disagree

4.2.17 INTEREST FOR CHANGE OF MOBILE PHONE

In India around 40% of people want to change their mobile phone with in the year of
purchase and almost that many Indian consumers are open to buying refurbished smart
phones.

Table 4.17
INTEREST FOR CHANGE OF MOBILE PHONE
Interest No of Percentage of
Sl No
Respondent Respondent
1 Yes 37 61.66
2 No 23 38.33
Total 60 100
Source of data: primary data

From the above table majority of the respondents (61.66%) have interest to change
their mobile phone, and 38.33% of the respondents are satisfied with their existing
mobile phone. The following gives clear idea about this.

Fig 4.17

INTEREST OF CHANGES IN MOBILE PHONE

40

35

30

25
No of respondent
20

15

10

0
Yes No

4.2.18 PROLONGED USE OF MOBILE PHONE

Prolonged use of mobile phone resulted in health problems such as headache, lack of
concentration, impairment of memory dizziness, brain tumors, and high blood
pressure.

Table 4.18
PROLONGED USE OF MOBILE PHONE
No of Percentage of
Sl No Prolonged Use
Respondent Respondent
1 Yes 47 78.33
2 No 13 21.66
Total 60 100
Source of data: primary data

From the above table it is identified that most of the respondents stated that prolonged
use of mobile phone causes health problems and 21.66% of the respondents stated that
they have no health issues while using mobile. The following gives clear idea about
this.

Fig 4.18

PROLONGED USE OF MOBILE PHONE

50
45
40
35
30
25
No of respondent
20
15
10
5
0
Yes
No

4.2.19 MAXIMUM TIME ALLOWED FOR A STUDENT

Prolonged use of smartphones negatively affects the health and education of
students

Table 4.19
MAXIMUM TIME ALLOWED FOR A FORSTUDENT
Percentage
Maximum No. of
Sl No of
time Respondents
Respondents
Up to 1
1 25 41.66
hour
2 1-2hour 20 33.33
More than
3 15 25
2hour
Total 60 100
Source of data: primary data

The above table shows that most of the students (41.66)opined that maximum time
allowed for a student to use mobile phone in one sit is up to 1 hour and 33.33%of the
students prefer 1-2 hour and 25%of the students opined that more than 2hour. The
following figure gives clear idea about this

Fig4.19
MAXIMUM TIME ALLOWED FOR A STUDENT

25

20

15

10

0
Up to 1 hour 1-2hour More than 2hour

No.of Respondents

4.2.20 LATEST FACILITES

Latest facilities in smart phones are very beneficial to smart phone users. Smart
phones are ever changing in the modern era with latest and sophisticated features

Table 4.20
LATEST FACILITIES.
Sl. Facilities No. of Percentage of
No Respondent Respondents
s
1 GPRS 4 6.66
2 5G 28 46.66
connection
3 Enhanced 18 30
privacy
protection
4 Water 10 16.66
proof
Total 60 100
Source of data: primary data

The above table 4.20 shows that all of the students aware about the different facilities
available in the smartphones.46.66% of the students knew about 5G connection and
30% of the students aware about enhanced privacy protection. The following figure
gives clear idea about this
Fig 4.20
LATEST FACILITIES

GPRS 5G connection
Enhanced privacy protection Water proof
 CHAPTER-5

FINDINGS, SUGGESTIONS&
CONCLUSION
5.1 FINDINGS

 A strong relationship existed between dependence on smart phones and

students purchase behavior.
 The study identified that education system encouraging the student’s use of
smart phones are enhance their learning process.
 Majority of the students stated that they had use a smart phone more than 2
years.
 Smart phones have much functionality other than contacting different people.
 Adults are more than depending smart phones and considered as a necessity
item.
 Majority of the students are used own phones to meet their own needs, many of
them considered as mobile phones as a necessity item.
 Majority are opt smart phones, only few are using other kind of job.
 Numbers of students give more importance to the design and style of smart
phones, and also certain students not bothered about the design and style of
smart phones.
 Smart phone must have become an inseparable part of everyday life and a
majority of the students carry them all the time.
 Majority of the students focused on the price of smart phones, whether it is
affordable or not. More aware about Redmi brand smart phones.
 Majority of the students are capable to spend 10000 to 20000 for their smart
phones.
 All of them give more importance to the advanced features of smart phones.
 Prolonged use of smart phones causes health problems and irritations.
 Certain number of students spending more time in their smart phone than their
family and friends.
 Technology is rapidly changing in this modern world. Therefore majority of the
students stated that they want to change their mobile phone to attain advanced
technology phones.
  Most of the students give more importance to the quality and color of the smart
phones.
 Internet is considered as the best media for advertisement of smart phones.
 Many of the students stated that continuous usage of phones causes sleeping
problems and increases stress level.
 According to this study maximum time allowed for a student is up to 1 hour in
one sitting.
 Many of them aware about the new sophisticated technology and latest
facilities available in the smart phone.
 Product features was significantly and positively related to purchase intention
of smart phones.

5.2 SUGGESTIONS

 Control the prolonged use of smart phones, because it leads to massive loss in
their concentration and time spent in studies.
 Maintain proper communication level with friends, relatives, family than smart
phone, otherwise it leads to increase in stress level among students.
 Use smart phones for to meet their educational purposes, because the excessive
use of mobile phone is becoming a distraction for students.
 Smart phone manufactures could emphasize on brand name when promoting
smart phones to students, because smart phone buying decision is positively
influence by brand name.
 Market could possibly stimulate positive advertisement through internet,
because it has global reach and encourage students to purchase smart phones.
 Awareness about the features of smart phone should be provided through
internet platform.
 Smart phone should be provided at reasonable price (10000 -20000) with
attractive features.
  Measures should be taken to control the prolonged usage of smart phones since
that result in health issues.
 Precaution should be taken to avoid cybercrimes.
 We should aware about the pros and cons of smart phone before purchasing.

5.3 CONCLUSION

There has been tremendous growth in the use of the mobile phones in India. It is
reported that the India’s telecommunication market is the second largest in the world.
The mobile phones are available to the people right from the age of 12 years. The
mobile phone technology has brought the world closer. It provided great convenience
in communication among people, by way of either calling or texting. Now, the mobile
phones are coming up with variety of features like internet access, sending Emails,
games, access to social networking sites like face book, listening to music, playing
radio, reading books, dictionary and so on. The mobile phones are also used to
overcome the feeling of loneliness. The majority of the users are in the age of 15 to 25
years. The contacts are established instantly with the help of mobile phones which was
not possible earlier. However, though the mobile phone provided many advantages, it
has also caused some problems also. Some people are using the mobile phones so
excessively that it assumes the form of addiction. The use of mobile phones has
reduced to the face to face communication. It’s observed that the people sending text
messages while talking to others. Even the visitors, guests are kept waiting till the
mobile phone use is over.