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  • STP Assignment Marking Criteria 2022

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    Arñäv Varshney
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    This document outlines the marking criteria for an STP assignment with a maximum of 2000 words. It awards marks for selecting a firm and its products, analyzing STP strategies for 4-5 brands, describing marketing strategies for existing products, and suggesting STP+ market strategies for a new product. The STP analysis involves describing a product's features, price range, points of availability, and sources of promotional information.

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    This document outlines the marking criteria for an STP assignment with a maximum of 2000 words. It awards marks for selecting a firm and its products, analyzing STP strategies for 4-5 brands, describing marketing strategies for existing products, and suggesting STP+ market strategies for a new product. The STP analysis involves describing a product's features, price range, points of availability, and sources of promotional information.

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    10 views1 page

    STP Assignment Marking Criteria 2022

    Uploaded by

    Arñäv Varshney
    This document outlines the marking criteria for an STP assignment with a maximum of 2000 words. It awards marks for selecting a firm and its products, analyzing STP strategies for 4-5 brands, describing marketing strategies for existing products, and suggesting STP+ market strategies for a new product. The STP analysis involves describing a product's features, price range, points of availability, and sources of promotional information.

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    STP ASSIGNMENT MARKING CRITERIA Max 2000 words

    a. Select the firm & its products (3 MARKS)

    b. Analyze STP (4-5 brands) (7 MARKS)

    c. Describe marketing strategies for existing products. (4 MARKS)

    d. Suggest STP+ MM (market strategy) for new product. (6 MARKS)

    1. Product- Describe features

    2. Price- Price Range

    3. Place- Points of availability

    4. Promotion- Sources of Information

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