Roll No 5.

Please discuss the meaning of data analytics and its

advantages. (2 marks)
PGDM- 2nd Module Test 2023
Batch 2022-24
6. Please design a basic format of a questionnaire?
Subject- Market Research
(2 marks)
Code PG-309
Max Marks: 30 Time: 1.15 Hours 7. What is customer mapping? (2 marks)
Attempt all question: 8. What are demographic questions? (2 marks)
1. Explain the following in 2-3 sentences (Any Eight) 9. Case: (7 marks)
(1 x 8= 8 marks)
a. Need of market research in today’s business
b. Universe
c. Judgemental sampling Restaging a Brand (Post Acquisition):
d. Dictomous question
e. Sample frame
f. Forecasting techniques
g. Tools used in market research The Client
h. Causal research
i. Market research tools used A small, start-up tea brand that had been recently acquired
j. Questionnaire format
k. Survey by a larger company.

2. (a) Please discuss the market research process The Problem

Or
A first step, post acquisition, was understanding multiple
(b) Please discuss the various types of market
research elements of the marketing mix in order to determine how
(3 marks)
to best restate the brand for accelerated growth. The
3. What is probability sampling? (2 marks) business team had specific interest in updating brand
positionings, packaging/label designs, and flavor profiles
4. Please discuss two challenges that researchers face
in todays business landscape. (with particular focus on alternative sweeteners). Because
(2 marks)
speed to market was so critical, the team needed a solution
that compressed the cycle time but still provided
confidence in the results.

Please recommend solutions.

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