1.

Define the term ‘product life cycle’

Product life cycle: marketing tools that shows the pattern of the sales for
a given product starting from introduction withdrawal from the market.

2. Draw a product life cycle diagram + plot the position of sun brand:

Extension strategy

3. The reason for putting the sun brand of chocolates in the stage of
the product life cycle I have chosen:
The reason is because the product is in it’s decline/saturation phase, the
business did an extension activity, which meant that they only added
more time to the life span of the. Product also here is a sharp
competition and the sales of the business start falling.

4. Evaluate 3 extension strategies that Jupiter confectionary could

adopt for the sun brand of chocolate.
Extension strategies:
1- Add features to the original product, which is the boxes of chocolates, the
business could add some other feature to attract more customers to buy
the product which will lead to increase in sale and profit for example
adding a new flavor. Additionally, it can usually be developed market
more quickly.

2- Other extension strategies that a business can develop is, selling it

product into new market, the business could sell the boxes of chocolate
in a low-income country that has a few manufactures & limited choices
of product, so the market development can increase sales.

3- Repackage: A simple procedure for giving an old product a new

appearance or purpose by packaging it differently could affect the
business positively, Jupiter may repackage their chocolate boxes by
changing the colors and the boxes to a new style could Increase sales of
a current product by introducing new packaging that will appeal to
consumers also it could improves product quality.