ECO-CONSCIOUS HAIR

CARE
2019
CONTENTS

ECO-CONSCIOUS CONSUMERS

HAIR CARE MARKET DISCUSSION + TRENDS

ECO-CONSCIOUS HAIR CARE BRANDS

FRAGRANCE + INGREDIENT TRENDS

ECOBOOST FRAGRANCE DEVELOPMENT

ECO-CONSCIOUS CONSUMERS
 ECO-CONSCIOUS CONSUMERS

ETHICAL BRANDS ARE BIG BUSINESS.

Sustainable brands have expanded dramatically over the last

year.

Many consumers try to live sustainably. Fulfilling that lifestyle

can be challenging when it comes to buying personal care
products, as many factors need to be considered - sustaina-
bility in formulations, processes, packaging and
ethical/sustainable business activities.
 ECO-CONSCIOUS CONSUMERS

DEMAND FOR CLARITY

As the demand for natural and organic beauty continues to

grow, more of us are demanding our health, beauty and well-
being products meet our ethical values.

Driven by the next generation, the beauty community are

looking for products that work holistically with our health
concerns, ensure kindness to the planet and offer supply chain
transparency.
 ECO-CONSCIOUS CONSUMERS

LOCAL INGREDIENT SOURCING

The ‘Beauty Miles’ concept pays close attention to how far

beauty product ingredients have to travel before reaching the
consumer.

With consumers demanding more and more from brands in

terms of traceability, quality of ingredients and environmental
responsibility, there is a significant opportunity for brands to
address consumers’ needs by using locally produced
ingredients, which are capable of being as effective as
ingredients sourced from across the globe.

The concept ties in with the growing farm-to-face trend,

allowing brands to embrace the trend without expensive
investment in land and processing facilities.
 ECO-CONSCIOUS CONSUMERS

EQUALITY FOR PEOPLE

Reflecting society’s movement to redefine stereotypes we find

brands are no longer targeting consumers based on their
gender, age or body type.

Responding instead to increased calls to recognise individuality

with ethnically aware, gender fluid ranges.
 ECO-CONSCIOUS CONSUMERS

BLUE BEAUTY

Brands are evolving further, pushing into what’s known as blue

beauty, which seeks to avoid harm while also addressing or
undoing damage from the past.
"Project blue beauty" was spearheaded by the founder
of Beauty Heroes, Jeannie Jarnot, in an effort to create a better
and bluer planet. The initiative is a platform to spotlight the
brands that are using their business to create a better, bluer
planet.

https://www.beauty-heroes.com/project-blue-beauty/
HAIR CARE MARKET DISCUSSION +
TRENDS
 HAIR CARE MARKET DISCUSSION & TRENDS

HAIR CARE TRENDS: ECO AND PORTABLE FORMATS

Single-use formats that remove the need for plastic bottles can
appeal on both portable and eco-friendly levels, and can expand
given media attention on plastic waste.

BEAUTY KUBES LUSH SHAMPOO BAR DS3 CLEAN SHAMPOO SWATCHES

Organic and vegan-friendly, single-use
shampoo cubes marketed as plastic-
free and zero-waste.
UK £8.50
These highly-concentrated handfuls, packed with
powerful natural ingredients and essential oils, do
the job of three 250g bottles of liquid shampoo.
Each mighty bar gives you 80-100 washes
(depending on hair shape, thickness and length).
UK £7.50
Science to remove water and waste from
everyday household items.
Instructions: Soak 3 sec. Lather.
USA $29.00 (P&G)
 HAIR CARE MARKET DISCUSSION & TRENDS

EMERGING INGREDIENTS

Vegetables are an ingredients that can expand and appeal to interest in

natural and gentle products. Promoting the use of sustainable ingredients and
offering a ‘homemade’ style concept.

GARNIER FRUCTIS HAIR FOOD 3-IN-1 MASK HANDS ON VEGGIES

Available in yogurt-style pots and marketed as "superfruits for
superhair," vegan, free from silicones, paraben and artificial
colours, and formulated with 98% natural origin and 96%
biodegradable ingredients. It is available in four variants:
macadamia, papaya, banana and goji.
EUROPE £5.00 (L’OREAL)
Organic and vegan Austrian cosmetics brand advertises how
vegetables have a host of nutrients, vitamins and antioxidants, and
how it uses purely natural ferments and plant extracts as preserving
agents. Extract claims include pumpkin, chilli, broccoli & sage.
Packaging is recycled and made from sugar cane.
EUROPE £3.50+
 HAIR CARE MARKET DISCUSSION & TRENDS

REDUCING WATER WASTE

According to Mintel, around 27% of consumers are trying to reduce their
water usage and by 2025, two-thirds of the world’s population may face water
shortages, according to the World Wildlife Fund.
With this thought in mind we are seeing more brands tap into waterless or
reduced water-usage hair care.

THE GOOD STUFF LOVE BEAUTY & PLANET WATER L<SS

Founded on the belief that there’s a
better way to care for your hair, one
that also respects the planet. Leave-in
formulas save time and precious water
and by cutting consumption and waste.
The bottles are 100% recycled &
recyclable).
USA $7.99 (UNILEVER)
While not a dry format, the collection of natural
and eco-friendly shampoos/conditioners is tapping
into water-saving concerns. The conditioners use a
"fast-rinse technology" designed to help save some
water and encourage people to "be mindful" and
"go easy on the tap".
GLOBAL £7.00 (UNILEVER)
A Waterless collection of hair care products. The
collection includes an ultra-lightweight Foam Dry
Shampoo, Dry Shampoo spray, Dry Conditioners
and Hair Refreshers.
SOUTH AFRICA (P&G)

SUSTAINABILITY CLAIMS
Sustainability is being considered in all aspects of products development,
through ingredients to packaging to processes.
SASHAPURE HAIR TREATMENT
With organic-certified and sustainably harvested sacha
inchi oil "a 3,000-year-old Peruvian Amazon
superfood". The company partners with sacha inchi
farmers who protect the Amazon rainforest.
USA £12.99
HAIR CARE MARKET DISCUSSION & TRENDS
SEED PHYTONUTRIENTS
With a natural, sustainable, and farm fresh message. It seeks to protect seeds
from over-commercialisation and partners with independent organic farmers to
harness the power of local seed varieties. It is also available in "the first ever
shower-friendly post-consumer recycled paper bottle" with 60% less plastic
than standard bottles. The bottle divides into two halves which can be re-
purposed to grow plants using the seeds that are provided inside the bottle.
USA $8.00 (L'Oréal)
ECO-CONSCIOUS HAIR CARE BRANDS
E N V I R O N M E N TA L LY - C O N C I O U S H A I R C A R E B R A N D S
 ECO-CONSCIOUS HAIR CARE BRANDS

ENVIRONMENTALLY-CONSCIOUS BRAND CLAIMS:

Greek brand Korres draws inspiration from homeopathy, herbal remedies and natural ingredients, while
promoting organic farming and local sustainable agricultural systems.

Natprotec is a research project that aims to discover and carry to the stage of development innovative products
in the area of cosmeceuticals originating from European natural resources using emerging and environmentally
friendly technologies.

Korres in collaboration with seven research centres and industry leaders will be studying the cosmetic properties
of 600 natural actives.

ENVIRONMENTALLY-FRIENDLY FORMULATIONS/ HIGH NATURALS CLAIMS/ FREE-FROM CLAIMS

HAIR CARE RANGE:

ALMOND & LINSEED

SUNFLOWER & MOUNTAIN TEA
ALOE & DITTANY
RICE PROTEINS & LINDEN
URTICA & LIQUORICE
LAUREL & ECHINANCEA
MAGNESIUM & WHEAT PROTEIN
PURE GREEK OLIVE SHINE BRILLIANCE
PURE GREEK OLIVE NOURISHING

SHAMPOO £9.00-£12.00, CONDITIONER £10.00-£12.00, HAIR MASK £10.00

 ECO-CONSCIOUS HAIR CARE BRANDS

ENVIRONMENTALLY-CONSCIOUS BRAND CLAIMS:

Green People are a British brand who offer certified organic products that are sustainable, kind to skin and kind
to the environment. Green People products are packed with up to 99% active natural and organic ingredients
to protect, nourish, balance and, most importantly, respect your body.

Fair Trade ingredients are used in products and the company supports various charities including marine
conservation, cancer care and children's hospices.

NO SYNTHETIC INGREDIENTS/ CRUELTY-FREE/ CERTIFIED ORGANIC/ NO AGGRESSIVE CHEMICALS

HAIR CARE RANGE:

SUPERFOOD HAIRCARE
DAILY ALOE – ALOE VERA & LAVENDER
INTENSIVE REPAIR – GREEN TEA & ORANGE PEEL
IRRITATED SCALP – LAVENDER & ROSEMARY
QUINOA & ARTICHOKE
CLARIFYING VITAMIN – OLIVE & MANDARIN
MOISTURISING – NEROLI & MARSHMALLOW

CHILDRENS – LAVENDER/ BERRY SMOOTHIE/ CITRUS CRUSH

FOR MEN ITCH AWAY

SHAMPOO £10.50-£15.50/ CONDITIONER £10.00-£15.50

 ECO-CONSCIOUS HAIR CARE BRANDS

ENVIRONMENTALLY-CONSCIOUS BRAND CLAIMS:

The “Worlds First 90% Plastic-Free Premium Haircare brand “, Irish brand We Are Paradoxx boasts easy to use, natural,
organic, Peta Certified vegan & cruelty-free products that are rich in powerful extracts.

Their products are packaged in innovative aluminium bottles and source their ingredients sustainably, supporting local
causes.

We Are Paradoxx have the 1% For The Planet seal and therefore donate 1% of annual sales to environmental
nonprofits.

SUSTAINABLE INGREDIENTS/ NATURAL/ ORGANIC/ SUSTAINABLE PACKAGING/ SUPPORT LOCAL CHARITIES

HAIR CARE RANGE:

SUPER NATURAL SHAMPOO

SECRET WEAPON CONDITIONER
GAME CHANGER HAIR MASK
HANGOVER HAIR ELIXIR
CLIMAX VOLUME TONIC
FIERCE SEA SALT SPRAY

SHAMPOO/ CONDITIONER/ TREATMENTS £18.00 - £30.00

 ECO-CONSCIOUS HAIR CARE BRANDS

ENVIRONMENTALLY-CONSCIOUS BRAND CLAIMS:

US brand Briogeo is 6-free hair care; meaning formulas are free of sulfates, parabens, phthalates, silicones, DEA and
synthetic colour. All products are 90 to 100 percent naturally derived and packaged in bottles that are both recycled
and recyclable.

Briogeo features a variety of natural ingredients and superfoods, including algae, charcoal, coconut oil, apple and
rosehips. Briogeo formulas are cruelty-free and mostly vegan and gluten free also.

DIVERSE/ TRANSPARENT/ NATURALLY DERIVED INGREDIENTS/ ETHICALLY SOURCED

HAIR CARE RANGE:

SCALP REVIVAL ; CHARCOAL & PEPPERMINT/TEA TREE

FAREWELL FRIZZ; ROSEHIP, ARGAN & COCONUT OIL
CURL CHARISMA; RICE AMINO & AVOCADO/SHEA BUTTER
BE GENTLE, BE KIND; MATCHA/KALE & APPLE, AVOCADO & QUINOA
COLOUR ME BRILLIANT; MUSHROOM & BAMBOO
BLOSSOM & BLOOM; GINSENG & BIOTIN

SHAMPOO/ CONDITIONER/ TREATMENTS £11.99-£55.99

 ECO-CONSCIOUS HAIR CARE BRANDS

ENVIRONMENTALLY-CONSCIOUS BRAND CLAIMS:

Organic smoothies for your hair. US brand Biolage R.A.W. are inspired by superfood smoothies and contain all-natural,
vegan formulas and biodegradable packaging.

NO SULFATES/ NO PARABENS/ VEGAN/ NATURAL ORIGIN FORMULAS

HAIR CARE RANGE:

RECOVER; YUCCA & GOJI BERRY

SCALP CARE; SALICYLIC ACID & WILLOW BARK
UPLIFT; BLACK SESAME & GRAPEFRUIT
COLOUR CARE; COCONUT MILK & MEADOWFOAM
NOURISH; QUINOA HUSK & HONEY

SHAMPOO/ CONDITIONER/ TREATMENTS £12.25 - £23.00

 ECO-CONSCIOUS HAIR CARE BRANDS

ENVIRONMENTALLY-CONSCIOUS BRAND CLAIMS:

US Hair and body care brand Rahua is built around Rahua oil – a nut oil which has long been used by indigenous
Amazon women to strengthen and nurture their hair.

They emphasise their symbiotic ingredients, going above and beyond Fairtrade. The Rahua oil in their products is
grown wild (not farmed) and harvested by hand the tribes of the Amazon using their ancient and ancestral methods.
The tribes are given high wages which contributes to building economies and strengthening the position of the
indigenous people. Rahua collaborate with Ecoagents for the ‘Pink Flamingos Project’ – working alongside local people
in a continuous effort to clean the habitat of the pink flamingos and other endemic species in the Galapagos Islands.

SUSTAINABLE INGREDIENTS/ BEYOND CARBON-NEUTRAL/ RECYCLABLE PACKAGING

HAIR CARE RANGE:

CLASSIC
COLOUR FULL
VOLUMINOUS
HYDRATION

SHAMPOO/ CONDITIONER/ TREATMENTS $29.00-£175.00

 ECO-CONSCIOUS HAIR CARE BRANDS

ENVIRONMENTALLY-CONSCIOUS BRAND CLAIMS:

UK brand claiming to always consider sustainability. Noughty offers a range of 97% natural products that are free from
parabens, silicones, petrochemicals and sulfates, all at an affordable price. They are serious about sustainability and
purchase natural oils from sustainable organisations.

NATURAL/ CRUELTY FREE/ VEGAN/ TRANSPARENT/ 97% NATURAL

HAIR CARE RANGE:

TO THE RESCUE; SWEET ALMOND & SUNFLOWER SEED

WAVE HELLO; SEA KELP & AVOCADO OIL
RISE & SHINE; JOJOBA OIL & BLUE MALLOW
CARE TAKER; OLIVE OIL & BISABOLOL
DETOX DYNAMO; PEPPERMINT & SORREL LEAF
1 HIT WONDER; SWEET ALMOND & CASTOR OIL
PUMPED UP; RED GRAPE & VITAMIN B5
BLONDIE LOCKS; LEMON & CHAMOMILE
COLOUR BOMB; GREEN ROOIBOS & SUNFLOWER OIL

SHAMPOO/ CONDITIONER/ TREATMENTS £6.99 - £8.99

 ECO-CONSCIOUS HAIR CARE BRANDS

ENVIRONMENTALLY-CONSCIOUS BRAND CLAIMS:

“By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they
live & work, of the things they love.”

Italian brand with a heritage built on creating quality products with attention and respect for the environment, using
high grade, natural ingredients, and applying scientific rigor to every product to guarantee customers’ safety.

Work in collaboration with LifeGate, adopting a Zero Impact® policy (carbon-neutral) for the pack of the Essential
Haircare product line.

SUSTAINABLE BEAUTY/ DIVERSITY/ CARBON NEUTRAL PACKAGING

HAIR CARE RANGE:

ESSENTIAL HAIRCARE
NATURALTECH
ALCHEMIC SYSTEMS
AUTHENTIC FORMULAS

SHAMPOO/ CONDITIONER/ TREATMENTS £8.50 - £60.00

FRAGRANCE + INGREDIENT TRENDS
 FRAGRANCE + INGREDIENT TRENDS

INGREDIENT INSPIRATIONS - HAIR CARE & SKIN CARE CROSS-OVER

Many ingredients from skin care and beauty enter the hair care category, all offering their own beneficial aspect.

Beneficial extracts will be utilised within formulations and then be represented through fragrances inspired by the ingredients.

PLANTS FRUITS FOOD OILS VEGETABLES

HEMP/ VERBENA / LINDEN / ROSEHIP / GUAVA/ PEACH / BERRIES / KIWI / OATMEAL / WHEAT / RICE / MILK OLIVE / MARULA / ALMOND / ARGAN KALE / CARROT / BROCCOLI/
HIBISCUS FLOWER / GREEN TEA / GINSENG MELON / APRICOT / GOJI / CHERRY/ / HONEY/ CACAO BEAN/ TUMERIC / JOJOBA / SHEA BUTTER / MORINGA BEETROOT/ CHILLI
LEAVE / BURDOCK / LAVENDER / ALGAE BANANA
 FRAGRANCE + INGREDIENT TRENDS

OLFACTIVE THEMES - FRUITY

KEY NOTES:

FRESH BLENDS – APPLE/ MELON/ PRICKLY PEAR

JUICY FRUITY – BERRIES/ TROPICAL/ KAKADU PLUM

KAKADU PLUM
PRICKLY PEAR
PAPAYA
 FRAGRANCE + INGREDIENT TRENDS

OLFACTIVE THEMES - GOURMAND

KEY NOTES:

CREAMY NOTES – RICE MILK/ COCONUT/ SHEA

SWEET & WARM – MACADAMIA NUT/ KUKUI NUT/ TUMERIC

ALMOND MILK KUKUI OIL

COCONUT
 FRAGRANCE + INGREDIENT TRENDS

OLFACTIVE THEMES - FRESH

KEY NOTES:

CLEAN – CITRUS/ MATCHA TEA/ KALE

REFRESH – CHARCOAL/ AVOCADO/ BAMBOO/ HERBS

ROSEMARY

CHARCOAL AVOCADO
CORIANDER
 FRAGRANCE + INGREDIENT TRENDS

OLFACTIVE THEMES - FLORAL

KEY NOTES:

GENTLE FLORAL – ROSE/ GERANIUM/ SAFFLOWER/ CAMELLIA

EXOTIC – HIBISCUS/ MIMOSA/ LOTUS FLOWER

HIBISCUS ROSE

LOTUS FLOWER
GERANIUM
ECOBOOST FRAGRANCE DEVELOPMENT
–

AN ECO-CONSCIOUS APPROACH
 ECOBOOST FRAGRANCES

ECO-CONSCIOUS FRAGRANCE DEVELOPMENT

The fragrances for eco-conscious hair care products should support the eco benefits of the range whilst still supporting
the hair benefits of the products.

Potential fragrance claims:

- % of naturals in fragrances

- Sustainable ingredients - Where possible CPL look to source fair trade, ethically produced and sustainably produced
essential oils. We believe in supporting local communicates in return for longevity of supply.
Our partnerships with sustainable projects include Black Pepper (Sri Lanka) and Davana (India) and we are continuing
to grow our sustainable palette.

- Ecoboost fragrances – offering the perfect solution for a less environmentally impacting product.
ECOBOOST FRAGRANCES
 ECOBOOST FRAGRANCES

The world around us is changing and society is realising

the importance of caring for people and the planet.

We are taking a positive approach by looking at it as a way

of new beginnings, to redefine our lifestyles in a ‘greener’,
more sustainable way and by making small changes to
care about the environment and communities.

This attitude should not be a ‘trend’ but should instead

simply be a way of life.
 ECOBOOST FRAGRANCES

CARING FOR THE PLANET

At CPL Aromas we’re inspired by the stunning fragrances

found in nature. Through innovative and scientific
thinking, we have developed EcoBoost, a unique fragrance
concentration technology.

EcoBoost allows us to offer a novel approach to caring for

the environment. The whole issue of sustainability of
products and way of doing business is becoming more
important. Ecoboost high impact fragrances can be used
at dosages 10% of the normal fragrance dosage so can
have less effect on the environment due to less fragrances
being required in manufacturing.
 ECOBOOST FRAGRANCES

CARING FOR THE PLANET

EcoBoost benefits:

Better Carbon Footprint

- Less energy used in manufacturing
- Less material used in packaging

Less packaging used

- Lower packaging costs

Less transport costs

- As shipping cost is by weight, less weight = lower costs
 ECOBOOST FRAGRANCES

FRAGRANCE PROPOSALS

CPL are pleased to present a selection of Ecoboost fragrances that would be ideal for a eco-conscious
hair care range.

Our creations are inspired by key hair benefits and on-trend ingredients.
 ECOBOOST FRAGRANCES

RHYME & REASON FRAGRANCE PROPOSALS

HAIR CARE THEME - REPAIR & RECOVER

BENEFICIAL EXTRACTS - RICE MILK/ KUKUI OIL/ AVOCADO

FRAGRANCE ACCORDS - CREAMY/ MILKY/ NUTTY/ CITRUS/ GREEN

 ECOBOOST FRAGRANCES

MP152701T01
RICE MILK ECOBOOST

RICE , LITSEA CUBEBA

GINGER, CLOVE BUD

AMBER, VANILLA,
SANDALWOOD, MUSK

Contains 41% naturals

This creamy scent comprises a blend of luxurious rice milk enhanced with rich amber,
vanilla, sandalwood and musk which are accented with warm spices and boosted with
citrus fusion.

APPLICATION:
SHAMPOO % 0.1%
 ECOBOOST FRAGRANCES

MP234614T01
KUKUI OIL ECOBOOST

MANDARIN, SWEET
ORANGE

ROSE, LILY, ORANGE BLOSSOM

AMBER, MUSK, CEDARWOOD,

VANILLA

Nourishing kukui nut accords are given an added creamy effect with vanilla swirls
decadent amber and soft musk.

APPLICATION:
SHAMPOO % 0.1%
 ECOBOOST FRAGRANCES

MP216946T01
AVOCADO & SHEA ECOBOOST

CACAO BEAN, NUT

ALMOND, BUTTER
ACCORD

MUSK, VANILLA

Nourishing accords of shea butter are offset by a milky green accent of rich avocado pear.

APPLICATION:
SHAMPOO % 0.1%
 ECOBOOST FRAGRANCES

RHYME & REASON FRAGRANCE PROPOSALS

HAIR CARE THEME - CLARIFY & DETOX

BENEFICIAL EXTRACTS - MATCHA TEA/ CHARCOAL/ KALE/ CACTUS

FRAGRANCE ACCORDS - WATERY/ FRESH/ GREEN/ CITRUS/ HERBAL

 ECOBOOST FRAGRANCES

MP234615T01
MATCHA TEA ECOBOOST

LEMON, ORANGE,
MANDARIN,
GRAPEFRUIT

JASMIN, COCONUT

MUSK, TONKA BEAN, AMBER

Contains 2% naturals

Sparkling matcha tea, lemon, mandarin and grapefruit juices combine in this fresh
uplifting scent with accents of coconut and tonka.

APPLICATION:
SHAMPOO % 0.1%
 ECOBOOST FRAGRANCES

MP237670T01
KALE & CACTUS FLOWER ECOBOOST

PEPPERMINT, FRESH
GREEN NOTES, MOJITO
FUSION
BASIL, PARSLEY, SPEARMINT,
LIQUORICE FUSION

PATCHOULI, SANDALWOOD,
VETIVERT

Contains 40% naturals

Fresh, green kale accords are offset with watery tones of cactus flower enhanced with
subtle aromatic herbs and a base of vetivert.

APPLICATION:
SHAMPOO % 0.1%
 ECOBOOST FRAGRANCES

RHYME & REASON FRAGRANCE PROPOSALS

HAIR CARE THEME - HYDRATE & MOISTURISE

BENEFICIAL EXTRACTS - COCONUT WATER/ KAKADU PLUM

FRAGRANCE ACCORDS - FRUITY/ CREAMY/ GOURMANDE/ EXOTIC FRUITS

 ECOBOOST FRAGRANCES

MP078954T01
COCONUT WATER ECOBOOST

COCONUT, PEACH

CHERRY, ALMOND

LACTONIC, VANILLA , NUTTY

With the subtleties of coconut milk the lactonic qualities combine with a creamy almond
infusion with the addition of soft peach and a watery accord.

APPLICATION:
SHAMPOO % 0.1%
 ECOBOOST FRAGRANCES

MP109418T01
KAKADU PLUM ECOBOOST

CITRUS, APRICOT

PLUM, TROPICAL FRUITS

VANILLA

Contains 6% naturals

A fruity creation inspired by sun ripened Kakadu plums and soft apricot with hints of
uplifting tropical fruits.

APPLICATION:
SHAMPOO % 0.1%
 ECOBOOST FRAGRANCES

RHYME & REASON FRAGRANCE PROPOSALS

HAIR CARE THEME - NOURISH & STRENGTHEN

BENEFICIAL EXTRACTS - CENTELLA LEAF/ PRICKLY PEAR

FRAGRANCE ACCORDS - GREEN/ WATERY/ FRUITY/ HERBAL/ WOODY

 ECOBOOST FRAGRANCES

MP220057T01
CENTELLA LEAF ECOBOOST

GREEN, WATERY,
ORANGE, BERGAMOT,
CORIANDER
LAUREL, GINGER, CLOVE,
CARDAMOM, BIRCH LEA,
IRIS, VIOLET

VETIVERT, CEDAR WOOD,

VANILLA, AMBER
Contains 9% naturals

This green watery scent leads with fresh leafy nuances supported by iris and violet.
Aromatic coriander leaf enhances the scent which come to rest upon a base of precious
woods and amber.

APPLICATION:
SHAMPOO % 0.1%
 ECOBOOST FRAGRANCES

RHYME & REASON FRAGRANCE PROPOSALS

HAIR CARE THEME - UPLIFT & BRIGHTEN

BENEFICIAL EXTRACTS - HIBISCUS/ LOTUS BLOSSOM

FRAGRANCE ACCORDS - FLORAL/ EXOTIC BLOOMS/ FRESH

 ECOBOOST FRAGRANCES

MP218145T01
HIBISCUS WATER ECOBOOST

BERGAMOT, PEAR

JASMIN, LILY, MUGUET,

OSMANTHUS, ROSE, YLANG

CEDARWOOD, MUSK,
PATCHOULI, VETIVER

Contains 20% naturals

A delightful blend of hibiscus combined with lillies, osmanthus and transparent muguet is
offset by a watery pear accord.

APPLICATION:
SHAMPOO % 0.1%
 ECOBOOST FRAGRANCES

MP074281T01
LOTUS BLOSSOM ECOBOOST

BERGAMOT, GREEN

LOTUS BLOSSOM, JASMIN,

TUBEROSE, RED FRUITS

HELIOTROPE, VANILLA,
PATCHOULI, MUSK

Contains 9% naturals

A heady fragrance opening with green, citrus notes blending into light lotus blossom and
soft white florals with a hint of spice. A base of powdery, woody and vanilla base
completes the scent.

APPLICATION:
SHAMPOO % 0.1%
ECO-CONSCIOUS HAIR
CARE
2019