Scribd Logo
Upload

Welcome to Scribd!

  • Shubhi CEM Notes

    Uploaded by

    Yash Bhojwani
    15 views6 pages
    1) The document discusses customer engagement and co-creation of value, providing a framework and strategies for companies to better engage customers. 2) It outlines the types of engagement strategies including experiential marketing, communities, and social media. It also discusses co-creation of value through dialogue, access to information, and transparency. 3) Examples are provided of companies that have successfully adopted co-creation strategies like open innovation to engage customers and launch new products.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    1) The document discusses customer engagement and co-creation of value, providing a framework and strategies for companies to better engage customers. 2) It outlines the types of engagement strategies including experiential marketing, communities, and social media. It also discusses co-creation of value through dialogue, access to information, and transparency. 3) Examples are provided of companies that have successfully adopted co-creation strategies like open innovation to engage customers and launch new products.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views6 pages

    Shubhi CEM Notes

    Uploaded by

    Yash Bhojwani
    1) The document discusses customer engagement and co-creation of value, providing a framework and strategies for companies to better engage customers. 2) It outlines the types of engagement strategies including experiential marketing, communities, and social media. It also discusses co-creation of value through dialogue, access to information, and transparency. 3) Examples are provided of companies that have successfully adopted co-creation strategies like open innovation to engage customers and launch new products.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Camlin Page

    Date

    CUSTOmER ENGAOEMEN1

    ualem as a aeNa

    wha uali e is qellna


    Cemhany Anudt Lhlli)(Syss
    mdine alue

    2deriah niterks

    _ ualamu eagagêmini he miharuLm e u p


    wkih_ aemn manlauns nelaluon ai
    Lempaty4

    nacicu e mauy maks Ae_maks


    iB ury
    *
    _ualoen isCEM. FS auppoud le
    e adue an neaclise

    dsur CEm craal disteruniahen 2

    hlubrohsailun
    undnsbinds atAalus
    AhR CEM camhany
    pes aal
    Lebeeilkom
    k . Pepa
    CEM _ca Mansfom_al inage -
    useaLLn4_ihe weuldhl elnas
    Lmadaace

    alahd Jugcs aelB CEM


    Page
    Date

    inwelhsement detahaclion
    i n s t l v e m l t = -
    Eane ion/alfclud

    k hnelagical plathems

    Lnperilns

    budl du a alalh fon_snaal


    a uelL

    Emgagerminl Valu CCEV


    usem

    ndurectpuu

    Dulemi_Ruferval Vl
    cLV CCR)

    Anle ualnan
    uctmun ngluene laleCn

    inßlusrnte
    ultauntnakdge Valed alnu

    Esdbakblouidud
    DMFELCOT To MEASURE

    CBV (usen rand Valut) a


    wn'aslols. g8 CBV kmsusldg,
    , a k d t d

    euylan

    Joharounal inlonlkan a a l Jhanisu &


    potoan lnand
    Camlin Prye
    Date

    lonplulbramiursk_abowl Pandsling Ladhjg to Cuat. Engpnal

    endunte Valua
    Ruanal
    Mankiliipy nkhene
    Kneusadao
    Aobrfasion
    AuangnUs
    Eabewrte
    lunthae

    RAMEWORK OF cEm

    Aa1el At wy ch joist hal sney


    spuntk_ualam -
    Feolic Eancian_wucleme á at_nliracha
    3) inkig What kooukadge malanugub
    aBukpenG
    ) lsur Cualann
    s o i a l clo
    O lour cualmi aalpulheeuy
    uepander lkakaniy
    TIPES OF STRATEA1
    ast Asasna
    Ezkstinl kasid
    Camlin Page
    Date
    Taok kaad
    te Dyheloieal
    CEm

    Cuslnnn
    Erperintial
    tve -Ve
    nanshemaia
    2nasaetantnl
    Manageru aduidk
    nodnd inmewauzo
    Risk

    VALE CO-CREATION

    Mankeling CCDD
    aealinganhui
    Cervmunmcehiy Nnlu

    Vas ca talion k in h n cenume gehasisu


    dynmis_ tharye
    le cr -umalion, t h culemn is i n s i
    imeue alue chai ocas

    DART=_Dialogus, Acces, fiss- enafls Hanau

    Malogu =Snkesadion _eueen amasket, gtn


    Cirmlin Py

    A ecs inpormalim nuachus cuelémes


    rik- mafils hdnuJuak 24r harm,
    ualemun _con make
    Tnamspanumy lo nuch imho t

    Crualion vls ustanizalir

    C- salien i adsatg. on_cati alhuräe|


    Luatamizalso phuanalizalion uasd to inplomzird
    ta haliau
    C i o n isa culs CP ina mhod
    a l i m alsouddswalue e cempa

    CASE
    nedekornb in mass- adoplon oh co-_Cualizn
    Arkrsoleae
    nynhae
    Rsah dugn 2 inaliumeut rnld
    aSen4 suleono Lanch
    JR CASE

    ualerau, wnlii
    Veunm Make dupgnyayab

    lualeta unlilg about cualuy g1aut


    aus tieuh calame
    Camlin Page
    Date

    fRODUCT LAVNCA STAGES


    2odealion
    i Aetot tenapa
    nL Launck alsad
    Valiodalon
    (Ui)Plet unh
    (Ui daunh
    )Auailubilil aaumth
    Lix) atksing serwricalen
    )Sealunaiib5
    ) Areng kinuiy dist"_channils
    CADEdaack
    xiid Menildung
    Cxi)Voc(Veid s_wler)

    You might also like